Buzz Marketing for Technology

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The Missing Link Between Media and Marketing

Buzz Marketing for Technology

To meet the challenge, CMOs have turbocharged Marketing Ops teams and are building their “Marketing Clouds,” leveraging marketing automation to nurture prospects, adding CRM to manage pipeline and customer relationships, while spending millions on branded websites and social pages, coupled with billions on media to promote their offerings.

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iPad saves the Page Advertising Business

Buzz Marketing for Technology

What’s really interesting about this is idea is – could it save the Page Advertising business and Magazine industry which has been in a long steady decline? So as a publisher I would be gearing up my sales force to sell rich media page advertising on the iPad. Answer – Yes I think it could! Tweet This! Share this on Facebook.

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Facebook Advertising for Dummies (Wiley)

Buzz Marketing for Technology

Whether you’re on the Facebook home page, reading comments on a friends’ Walls, or playing your favorite Facebook game, you have probably noticed at least one advertisement running on the right hand side on the page. These ads are available to anyone with an advertising budget, from $1 to $1 billion. Email this to a friend?

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1:1 Social Advertising in B2B Marketing

Buzz Marketing for Technology

Imagine a world where B2B Marketers could target specific decision makers in specific companies using Social Media ads. So how much did this targeted advertising cost you say $100, $200, $1000?? Now that’s the future of contextual advertising! Think that sounds like the future years from now? Last week the clever folks at G.1440

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Generating a Buyer Persona with Facebook Advertising

Buzz Marketing for Technology

As you may be aware I co-wrote the book Facebook Marketing for Dummies (Wiley) and I am in the middle of working on Facebook Advertising for Dummies (Wiley) right now. Can your social media activities cost you your job? How … Facebook! And I stumbled upon this concept while working on a Facebook Ad campaign.

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Micro Targeting your Online Media

Buzz Marketing for Technology

A risk mitigation scenario is taking place that you can target with your media plan. If you can learn where those men congregate in the social media arena and how you can place your media in those areas, you can improve the efficiency of your media buys. Social Media – the Next Frontier!

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Social Media Marketing and Darwin: Evolution or Irrelevance

Buzz Marketing for Technology

The media landscape has evolved tremendously over the last quarter century. Consumers have evolved even faster with the advent of high-speed Internet-enabled mobile devices and social media. It was easy for media agencies to find your target, and almost as simple to measure the response. Army Chief of Staff.