Ambal's Amusings

FEBRUARY 28, 2010

Sarah Mitchell says that promoting a company through altruistic activity is going to be far more effective than slick advertising campaigns. Incorporating an engaging social media campaign, developing original content and ensuring the search engines can find your business is paramount to success. Over to you.

Copywriting 100

Copywriting Sales Cycle Marketo Social Media 100

Ambal's Amusings

FEBRUARY 28, 2010

Sarah Mitchell says that promoting a company through altruistic activity is going to be far more effective than slick advertising campaigns. Incorporating an engaging social media campaign, developing original content and ensuring the search engines can find your business is paramount to success. Over to you.

Copywriting 100

Copywriting Sales Cycle Marketo Social Media 100

Ambal's Amusings

FEBRUARY 17, 2010

Sarah Mitchell says that promoting a company through altruistic activity is going to be far more effective than slick advertising campaigns. Incorporating an engaging social media campaign, developing original content and ensuring the search engines can find your business is paramount to success. Over to you.

Promotion 100

Promotion Copywriting Sales Cycle Marketo 100

Ambal's Amusings

JANUARY 21, 2010

What actions should marketers take in 2010" Bob Gilbreath is Chief Marketing Strategist at Bridge Worldwide (one of the nation’s largest digital advertising agencies) and author of “ The Next Evolution of Marketing ” Bob Gilbreath. Blog Marketing with Meaning Twitter MktgwithMeaning. Related Blog Posts.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Marketo Tagging 100

Ambal's Amusings

JUNE 9, 2010

One factor driving new investments in rich content will be growing disillusionment with returns on search engine and social media marketing. They’ll increasingly realize it’s difficult – if not impossible – to engage decision-influencers/makers in these media without compelling perspectives to offer. 's

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Ideal Customer Profiles Emarketing 100

Ambal's Amusings

JUNE 9, 2010

One factor driving new investments in rich content will be growing disillusionment with returns on search engine and social media marketing. They’ll increasingly realize it’s difficult – if not impossible – to engage decision-influencers/makers in these media without compelling perspectives to offer. 's

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Ideal Customer Profiles Emarketing 100

Ambal's Amusings

FEBRUARY 16, 2010

"Publish your videos on a private media channel." The threat of viruses, competitive advertising and lack of quality control are reasons why companies are steering away from public media channels and moving towards private channels, while committing internal resources to produce quality content quickly. Seamus Walsh.

Video Marketing 100

Video Marketing Broadcasting Marketo Custom Publishing 100

Ambal's Amusings

MAY 3, 2010

" Newt Barett is the President and Chief Content Officer of Content Marketing Strategies , a Division of Voyager Media. For the first time, one third or more of small business marketing dollars will move away from traditional marketing and advertising move into content marketing efforts. Secrets of Social Media Marketing.

Small Business Marketing 100

Small Business Marketing Allocation Content Marketing Business 100

Ambal's Amusings

FEBRUARY 18, 2010

One factor driving new investments in rich content will be growing disillusionment with returns on search engine and social media marketing. They’ll increasingly realize it’s difficult – if not impossible – to engage decision-influencers/makers in these media without compelling perspectives to offer.

Thought Leadership 100

Thought Leadership Ideal Customer Profiles B2B Thought Leadership Emarketing 100

Ambal's Amusings

APRIL 12, 2010

Will they retain the social media habits that occupied their long, lonely hours? I see brands with parallel identities: an “official” mask sanctioned by the powers that be, and an “underground” persona nurtured in social media. The economic upturn has not led to significant increases in traditional media buys.

Marketing & Strategy 100

Marketing & Strategy Advertising Agencies Content Fulfillment 100

Ambal's Amusings

FEBRUARY 8, 2011

Here are some snippets from the white paper: Tom Pick Given the increasing popularity of inbound / content marketing (and the declining effectiveness of advertising), more companies will start blogs in 2011. Social Media Informer. A blog post can be very compelling with only about 350 words on a tightly focused topic. Related Links.

B2B 100

B2B Paper B2B Marketing Social Media 100

Ambal's Amusings

DECEMBER 14, 2011

It’s an unprecedented peek under the hood of 5 different state of the art content marketing and social media management tools. So, I’ve become an evangelist of the approach, and started producing Content Marketing related events related to our Langley Center for New Media. ” But, they don’t have content budgets.

Budget Programs 100

Budget Programs Content Marketing Marketing Automation Services Work Management 100

Ambal's Amusings

FEBRUARY 3, 2010

Many will waste money on advertising, and squander time on social networking. Get 2010 started on the right foot with a bit of inspiration and no-nonsense marketing straight-talk from 38 other B2B marketers, e-mail marketers and social media gurus. It’s safe to say that in 2010, many B2B marketers will imitate each another.

Paper 100

Paper Content Marketo Consulting 100

Ambal's Amusings

MARCH 18, 2010

For instance, capturing attention via a YouTube video or a viral link on Twitter, but then having people who access this media find something – some link or call to action – that takes them to the next step. This was not PAID advertising, but was the best advertising this show could ever have. Craig Rosenberg's Tip.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Ambal's Amusings

OCTOBER 12, 2009

Jonathan Kranz has written a huge stack of content, advertising, direct marketing, and public relations materials for consumer and B2B clients in financial services, banking, insurance, high-tech, healthcare, education, and other industries. In 2000, I started helping brands become their own publishers while at Penton Media.

Content Marketing 100

Content Marketing Advertising Agencies Paid Search Agency Content 100

Ambal's Amusings

OCTOBER 22, 2009

His work in social media, e-Learning and Performance Support has won awards and has led him into engagements at many Fortune 500 companies. He has twenty years’ experience as a CTO. Dr. Karrer taught Computer Science for eleven years. He has been the CTO for several start-ups, most notably eHarmony. in Computer Science.

Aggregators 100

Aggregators B2B Marketing Work Management Marketing Management 100

Ambal's Amusings

JULY 14, 2010

You measured the eyeballs and ears with social media. We asked David Alston " What are key social media marketing trends for 2010? " David Alston leads the Marketing and Community teams at Radian6 , a social media monitoring, measurement and engagement platform used by PR, marketing and customer support specialists.

Social Media 100

Social Media Media Broadcasting PR 100

Ambal's Amusings

FEBRUARY 9, 2010

" Nanda Kishore is Chief Technology Officer at ShareThis.com and in previous role had overall responsibility to develop a new advertising based product for Amazon merchants. We’re in a period of massive content inflation, and one of the major activities that aids rapid spread of content in the social media sphere is sharing.

Aggregators 100

Aggregators Amazon Marketo Opinions 100

Ambal's Amusings

OCTOBER 8, 2009

She is also adept at content marketing, international web marketing and social media marketing. Marketing might also use case study content in various forms in advertisements, newsletters, blogs, direct marketing, live events, for industry awards, contributed articles or pitching to the media. Cindy King's Tip.

Case Studies 100

Case Studies Case Study Activities Studies 100

Ambal's Amusings

AUGUST 27, 2009

Eccolo Media 2008 B2B Technology Collateral Survey. Eccolo Media 2008 B2B Technology Collateral Survey. Demand generation content is really any material that is informational and not a straight-up sales advertisement for you or your service. ClickInsights: Tips on how B2B marketers should leverage social media.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Ambal's Amusings

SEPTEMBER 3, 2009

I recently wrote a white paper designed to encourage small business owners to start incorporating social media in their companies. My primary audience was people with little or no social media experience. Phil Dunn helps companies sell more and communicate more effectively with clear, compelling marketing and advertising writing.

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

Ambal's Amusings

DECEMBER 7, 2009

Bob Gilbreath is Chief Marketing Strategist at Bridge Worldwide , one of the nation’s largest digital advertising agencies and part of WPP. Long ago we realized that the only true competitive advantage in the advertising agency business is to create a place that is special for the people who work here.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Planning Lead Ranking 100