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Digital Advertising Terms and Jargon Every Marketer Should Know

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FEBRUARY 26, 2024

Getting started with pay-per-click (PPC) advertising—or any type of digital advertising—can be downright overwhelming. Advertising has its own special lingo and library of acronyms involved, and new tactics and technologies are constantly emerging. What is Account-Based Advertising? What is an Ad ID (Advertising ID)?

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Marketing Automation for Financial Services Marketers

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OCTOBER 2, 2023

Social Media at Scale With social media marketing automation , your team can save valuable hours when it comes to notoriously time-consuming activities. And you can promote new offerings like credit cards or loan products through upselling and cross-selling campaigns.

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