SmartBrief - Marketing

SEPTEMBER 18, 2023

It used to be simple: Selling on Amazon meant you advertised on Amazon. To sell on your direct-to-consumer website, you advertised on the rest of the internet. The result of using off-Amazon channels is an advertising cost of sales ( ACoS) measured by cost per action (CPA), which can be lower than with Amazon Sponsored Product Ads.

Amazon 52

Amazon Advertising Agencies Advertisements Advertising 52

Porch Group Media

FEBRUARY 16, 2023

CTV advertising is a $9 billion dollar industry, that allows marketers to reach targeted audiences like never before. Keep reading to understand why CTV advertising is an opportunity you can’t afford to ignore. What is CTV Advertising? How Does CTV Advertising Work? What KPIs are Used to Measure CTV Advertising?

FAQ 52

FAQ Advertisements Advertising Cable 52

Martech

OCTOBER 4, 2022

FuboTV reports they saw ad impressions increase 25% year-over-year for campaigns that were transacted using Unified ID 2.0. On the publisher side, the company reports that advertiser spend as increased by 61.5 faster than the impressions available on the streaming service. year-over-year. Additionally, spend growth rate is 112.8%

Cost per Acquisition 107

Cost per Acquisition Paid Search Agency Ads ROAS 107

Bionic

AUGUST 11, 2021

Programmatic advertising brings media planning problems you don’t have with other media channels. Because rates and quantities are not known in advance, programmatic advertising creates unique challenges for media planners. Bionic for Agencies gives you all the tools you need to automate media planning for programmatic advertising.

Media Plans 52

Media Plans Advertising Agencies Advertisements Advertising 52

Bionic

JANUARY 7, 2024

Bionic is here to help you gain an advantage, impress your clients, and stay ahead of your competitors. Now, Bionic Uses AI to Analyze Media Buying Wouldn’t it be amazing to use AI to analyze your media plans and your advertising performance? Imagine you are a media planner at an advertising agency. ROAS is a percentage.

Media Plans 82

Media Plans ROAS Media Paid Search Agency 82

Bionic

NOVEMBER 1, 2021

In their “ Media KPIs That Matter ” report, the ANA revealed that most advertisers are focused on the wrong media KPIs. One of the reasons why advertisers fail to track the most important media KPIs is because it is not easy. The ANA survey asked advertisers to rate the importance of 39 media KPIs. Probably not.

ROAS 85

ROAS Media Advertising Agencies Paid Search Agency 85

Matchcraft

MARCH 7, 2023

YouTube has become an indispensable platform for advertisers looking to reach their target audience effectively. However, with so many advertisers competing for attention, it’s crucial to get it right when creating and running YouTube video ads. Views: The number of times your ad was actually watched by users on YouTube.

Youtube 98

Youtube Paid Search Agency Advertising Agencies Ads 98

Unbounce

DECEMBER 4, 2021

Let’s take a look at the benefits of automated ad bidding for your business—from brand awareness, traffic increase, and conversion rate optimization—and bidding strategies you can use to reach your advertising goals faster. Target impression share. Target ROAS. What is Automated Ad Bidding? What’s the big idea?

Cost per Acquisition 94

Cost per Acquisition ROAS Automation Campaigns 94

Martech

JULY 18, 2023

Improved design in Sam’s Club’s retail media network (RMN) will help advertisers pick “hero” products to show shoppers, allow advertisers to target browse pages and give customers the ability to add products from RMN ads directly to their carts. Advertisers want to access insights that make the member who they are.”

Advertising Agencies 84

Advertising Agencies Media ROAS Touchpoints 84

Huptech Web

JANUARY 13, 2023

Paid advertising is a crucial aspect of promoting any business or product. By investing in paid advertising, businesses can reach a larger audience and gain more visibility for their products or services. With the right strategy, paid advertising can be a cost-effective way to reach a large audience and drive sales.

Paid Content 52

Paid Content Statistics Advertisements Advertising 52

Outbrain

FEBRUARY 12, 2023

Year after year, marketers view Super Bowl advertising as an early indication of trends that will define the rest of the year. What is interesting about Super Bowl LVII’s advertising is that despite uncertainty in the year ahead, ad space sales have picked up pace, with Fox announcing last September that 95% of its inventory had been sold.

Advertising Agencies 49

Advertising Agencies Advertisements Advertising Multi-Touch Attribution 49

Outbrain

FEBRUARY 3, 2020

In order to understand programmatic advertising, it’s helpful to go back to the basics of ad buying. Of course, there is a whole lot more to advertising than just buying media space. Fast forward to the 2020s, and there’s a new media buying kid on the block: programmatic advertising. Programmatic advertising explained.

Cost Per Thousand 49

Cost Per Thousand Advertising Agencies Advertisements Advertising 49

Outbrain

DECEMBER 21, 2021

Exciting news for advertisers in Greece, Czech Republic, Denmark, Hungary, Finland, Croatia, Slovakia, Luxembourg and Romania: Outbrain Amplify, the native advertising and recommendation platform, is now available in these markets. Native advertising with Outbrain supports not just ad placements at the bottom of articles.

Cost Per Click 29

Cost Per Click Advertisements Advertising ROAS 29

Liveintent

OCTOBER 19, 2021

Advertisers can use a range of channels to acquire customers, including email, social media, search, print, and direct mail. They can also employ different advertising tactics and formats across these channels, such as native, display, or sponsored advertising in addition to influencer and affiliate marketing. There are over 4.1

Acquisitions 126

Acquisitions Newsletter Paid Content ROAS 126

Hubspot

AUGUST 28, 2020

I actually remember feeling similarly when I first started getting into paid advertising campaigns at the marketing agency I worked at. But as a marketer, it's important to understand how to set up your paid advertising campaigns so you get the most out of your budget. Value Optimization with Minimum Return on Ad Spend (ROAS).

Cost per Acquisition 101

Cost per Acquisition Cost Per Click Paid Search Agency ROAS 101

Martech

AUGUST 25, 2022

Performance Max campaigns from Google are causing quite the stir in the advertising world. Performance Max campaigns are one of the most automated campaign types available in Google Ads, and the lack of controls is one of the main causes for concern among advertisers. It’s like putting a flea in a small box. 13,671 accounts and 1.7m

Campaigns 91

Campaigns Paid Search Agency PPC ROAS 91

Outbrain

DECEMBER 21, 2021

Exciting news for advertisers in Greece, Czech Republic, Denmark, Hungary, Finland, Croatia, Slovakia, Luxembourg and Romania: Outbrain Amplify, the native advertising and recommendation platform, is now available in these markets. Native advertising with Outbrain supports not just ad placements at the bottom of articles.

Cost Per Click 26

Cost Per Click Advertisements Advertising ROAS 26

PureB2B

JUNE 24, 2022

Campaign measurement is the process of measuring the impact of your marketing or advertising efforts against your campaign goals. Return on ad spend (ROAS). For advertising campaigns. Low ROAS indicates a need to make improvements to your ad campaign. Impressions. Let’s dive in! What is Campaign Measurement?

Cost per Acquisition 62

Cost per Acquisition Cost per Lead Campaigns ROAS 62

Optinmonster

MARCH 21, 2024

Unlike traditional advertising, which casts a wide net hoping to catch anyone in its radius, retargeting is akin to fishing with a spear, targeting individuals who have already entered your ecosystem. Return on Ad Spend (ROAS): ROAS measures the revenue generated for every dollar spent on your campaign.

Paid Search Agency 93

Paid Search Agency Ads Google Marketing Analytics Tools 93

Zoominfo

JUNE 28, 2023

You’ve got butterflies, your team is excited, and you know your customers are going to be impressed. Return on Ad Spend (ROAS): When you first launch a GTM strategy, you might decide to increase your advertising budget. Calculating the ROAS of those efforts will show whether those efforts are paying off.

Marketing Analytics Tools 130

Marketing Analytics Tools Ideal Customer Profiles Work Management Marketing & Strategy 130

Metadata

JUNE 1, 2022

Our monthly advertising budget was cut by 60%, and we needed to find new (and cheaper) channels to generate qualified demos. Your team will still be impressed. Tell a clear ROAS story. Another way to tell a better ROAS story is to get maniacal about optimizing your existing campaigns rather than continuing to create net-new.

ROAS 98

ROAS Planning Paid Search Agency Sales Qualified Leads 98

Martech Advisor

SEPTEMBER 17, 2019

The relationship between retailers and advertising is at an interesting cross-section. Retailers are pouring billions of investment into advertising, specifically digital, at a record amount this year alone. ” the real discussion should be around “what does the next evolution of digital advertising look like?

Paid Search Agency 61

Paid Search Agency Advertisements Advertising Ads 61

Liveintent

NOVEMBER 15, 2021

It’s a powerful targeting tool that’s proven its worth by honing in on particular audiences, especially those of high value, to drive impressive ROAS. Lookalike Audiences have many benefits for marketers running advertising campaigns in email newsletters. Lookalike Audiences & email newsletters: A perfect pair.

ROAS 71

ROAS Funnel Advertising Ad Exchange Advertising Funnels 71

Liveintent

NOVEMBER 15, 2021

It’s a powerful targeting tool that’s proven its worth by honing in on particular audiences, especially those of high value, to drive impressive ROAS. Lookalike Audiences have many benefits for marketers running advertising campaigns in email newsletters. Lookalike Audiences & email newsletters: A perfect pair.

ROAS 71

ROAS Funnel Advertising Ad Exchange Advertising Funnels 71

Outbrain

APRIL 18, 2022

I recently wrote about the groundshift caused by the impending demise of third-party cookies, and how advertisers need to rethink how they define success. . Now, brands, agencies, and programmatic traders are being forced to expand beyond views and impressions. There are few words more overused in our industry today than “contextual.”

Allocation 48

Allocation ROAS Advertising Agencies Correlation 48

Bionic

FEBRUARY 23, 2023

One of the main challenges of media planning is choosing the best media placements from among a virtually infinite set of advertising options. It does this by scoring and ranking all the advertising options in the context of your particular media plan. In other words, there is no AI without IA (information architecture).”

Marketing AI 84

Marketing AI Media Plans Training Planning 84

Moz

AUGUST 10, 2020

You’ll be on your way to creating a more stable plan for your paid digital advertising campaigns once you’re able to answer those questions. programmatic advertising, digital video ads, traditional media buying) to reach more potential new customers. How has the global pandemic and economic recession affected those priorities thus far?

Campaigns 72

Campaigns ROAS Forecasting Funnel Advertising 72

Valasys

APRIL 10, 2023

Along with this, with local PPC advertising, you are in control of your campaigns, making it easier to track the campaigns and giving you flexibility in the options. Local PPC is a type of digital advertising allowing businesses to show their ads to potential customers in specific locations. FAQs Why do PPC campaigns fail?

PPC 52

PPC Planning Paid Search Agency Mobile Advertising 52

Oktopost

SEPTEMBER 4, 2020

However, that also means that the competition is getting steeper, and the costs to advertise and promote your business on LinkedIn keep rising. The difference of quality versus quantity is clearly reflected in the advertising costs on either platform. Advertising. What do all these statistics really tell us? Retargeting.

Linkedin 150

Linkedin Facebook Cost Per Click B2B Thought Leadership 150

LeadsRX

AUGUST 31, 2021

August 31, 2021 – Marketing analytics company LeadsRx today announced that Pittsburgh-based multimedia company Steel City Media is using the LeadsRx platform as the core infrastructure supporting the data-driven marketing solutions it provides to advertising clients. Steel City Media Success Story #1: M&R Power Equipment Group.

Multi-Touch Attribution 52

Multi-Touch Attribution Marketing Attribution Work Management Paid Search Agency 52

Outbrain

OCTOBER 3, 2021

For advertisers who prefer to remain on a partially manual operation, there is always Semi-Automatic mode. Target ROAS : Adjusts your CPCs to bring as many conversions as possible within your target ROAS. Semi-Automatic : Outbrain adjusts CPCs for each impression while letting you adjust your campaign’s CPC.

ROAS 32

ROAS Automation Cost per Acquisition CPA 32

Metadata

SEPTEMBER 22, 2021

I already covered finding your perfect B2B Facebook target audience pretty extensively, but targeting is, in fact, one of the biggest hang-ups when it comes to driving return on ad spend (ROAS). When the top executives in your company present marketing results to the board, do they include impressions? Engagement? I hope not.

ROI 52

ROI Facebook Cost per Lead Paid Search Agency 52

Metadata

SEPTEMBER 22, 2021

I already covered finding your perfect B2B Facebook target audience pretty extensively, but targeting is, in fact, one of the biggest hang-ups when it comes to driving return on ad spend (ROAS). When the top executives in your company present marketing results to the board, do they include impressions? Engagement? I hope not.

ROI 52

ROI Facebook Cost per Lead Paid Search Agency 52

Hubspot

APRIL 2, 2021

When a brand gets a marketing budget, a portion of that typically goes to paid advertising. Rex Gelb , director of advertising and analytics at HubSpot, says one of the biggest mistakes brands make is not thinking through their marketing goals. With digital media buying, or programmatic buying , buying impressions is automated.

Buy 83

Buy Work Management Cost Per Thousand Marketing AI 83

Hubspot

MAY 20, 2020

While each business is different and there are many factors to consider, understanding current media trends is an important step in adjusting your approach to advertising. Here, we're going to explore whether or not you should be advertising at all, where you should focus your advertising efforts, and shifting paid priorities in 2020.

Paid Content 87

Paid Content Paid Search Agency Marketing Management Advertising Agencies 87

LeadsRX

FEBRUARY 21, 2021

Our attribution insights are built around a CMO-level attribution report examining the trailing dataset period, highlighting specific insights and suggested changes to optimize your advertising. The goal is to make sure the end advertiser is getting all the value they can from attribution and that each step along the way is successful.

Marketing Attribution 88

Marketing Attribution Multi-Touch Attribution Paid Search Agency Work Management 88

QuanticMind

NOVEMBER 1, 2018

Search advertising is the biggest expense for most digital advertisers, yet many are uncertain they are spending efficiently. Most advertisers lack the tools needed to take advantage of the new Google Ads features. If you can only answer yes to two or three of these questions, then you are a very typical advertiser.

Paid Search Agency 41

Paid Search Agency ROAS Long Tail Marketing Ads 41