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B2B Digital Advertising Spend Growth Stays Steady in 2020 While Everything Else Changes

KoMarketing Associates

B2B digital advertising spend may end up being the one thing that hasn’t changed much for marketers this year. Despite all the challenges of 2020, B2B digital advertising is doing great. New research from eMarketer shows that it’s up 22.6% Last year B2B digital ad spend was up 21.6%.

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Digital ad spend growth drops to 7.8% this year

Martech

digital ad spend is only expected to increase 7.8% in 2023, dropping below 10% for the first time in 14 years, according to a new forecast from eMarketer. Yearly increases in digital ad spending are predicted to hover around 10% through 2027. Overall media spending is only expected to increase 3.8% Image: eMarketer.

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Meta advertising trends and priorities for 2024

illumin

Understanding Meta advertising trends is essential for marketers. eMarketer predicts that by 2025, adults in the US will spend more time on TikTok than on Facebook. eMarketer predicts that by 2025, adults in the US will spend more time on TikTok than on Facebook. of US digital ad spending.

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Programmatic advertising trends to watch in 2024

illumin

If you want to yield the best advertising results, then Programmatic advertising is the most effective way to do it. Programmatic ads do away with “hit or miss” results and are a more reliable and efficient way of advertising. This trend grew in popularity in 2023 and will continue to grow in importance next year.

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The cookieless mobile world: how advertisers can stay competitive

illumin

As data privacy regulations increase (as well as the start of the elimination of third-party cookies) advertisers and technology companies are shifting their strategies to stay competitive while adapting to these data privacy changes. Here’s a glimpse of how going cookieless is impacting the mobile world. They are not served by the website.

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The Rise of Streaming and Audio Advertising Post Cookies

Choozle

In a world where cookies no longer reign supreme, savvy advertisers are charting new courses for success. This demographic represents prime earning and spending positions, emphasizing the importance of targeting them through CTV or alternative channels. In 2023, enthusiasm for Connected TV (CTV) took the spotlight for advertisers.

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5 Digital Advertising Trends in Europe 2023

Matchcraft

With a possible recession on the horizon, many firms are facing a decrease in consumer spending, leaving them fighting for a share of the market. In this challenging economic climate, digital advertising is set to become an increasingly important area for businesses looking to stand out and reach buyers.