Liveintent

JANUARY 2, 2019

This is similar to a problem facing the traditional Publishing Brands we work with (think The New York Times) with regards to their relationship with their email inventory. They have a set number of ad units in each email newsletter and they use data they have available to them to project anticipated demand and maximize revenue.

Elasticity 83

Elasticity Demand Newsletter Paid Search Agency 83

Webbiquity

OCTOBER 9, 2018

Personalization in Email Marketing. Here are a few interesting statistics from various (case) studies suggesting how much of a difference personalization can make in your email campaigns: According to Statista , the open rate for personalized emails is 18.8%, compared to 13.1% Image credit: Elastic Email.

Paid Content 253

Paid Content Personalization Lead Ranking Marketing Analytics Tools 253

Customer Experience Matrix

JULY 7, 2017

It supplements the social inputs with information from third party data sources, location history, and a clients’ own email, Web site, customer service, mobile apps, surveys, point of sale, and other systems. There are standard integrations with Facebook, Twitter, and Google Adwords advertising campaigns.

Marketing Automation Services 120

Marketing Automation Services Ideal Customer Profiles Elasticity Adwords 120

ANNUITAS

OCTOBER 1, 2020

Each time a prospect or customer visits your website, engages with your emails or talks to one of your sellers, it’s like the first time. Too often ‘nurture’ is envisioned as a drip email activity. Demand marketing is a ‘campaign’ not a perpetual activity. This is a big warning sign that your demand marketing is broken.

Work Management 162

Work Management Demand Marketing Management Marketing Automation Services 162

SnapApp

APRIL 25, 2018

From successful marketing campaigns, to leading teams that drive bottom-line results, to development of inventive lead generation tactics--there are no limits to the glass ceilings they are smashing. . Now she’s a B2B SaaS consultant that specializes in email optimization. S ophia's LinkedIn | B2B SaaS Consultant. . Asia Matos.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

From successful marketing campaigns, to leading teams that drive bottom-line results, to development of inventive lead generation tactics–there are no limits to the glass ceilings they are smashing. Now she’s a B2B SaaS consultant that specializes in email optimization. S ophia’s LinkedIn | B2B SaaS Consultant. Asia Matos.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Unbounce

NOVEMBER 7, 2019

Why Not Just Use Product Pages for Your Ecommerce Campaigns and Promotions? They have boilerplate copy and design that tries to target everybody at the same time (and doesn’t sync up with your paid advertisements). Take this campaign from Nathan Sports , for example. No lead left behind. But wait, there’s more!

Landing Pages 145

Landing Pages eCommerce Examples Paid Content 145