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Surprise: Most B2B Advertising Isn’t Good. Or Is It?

The Point

A recent report by LinkedIn and research agency System1 found that the bulk of B2B advertising is ineffective. What was surprising, however, was the criteria by which the two firms rendered the advertising in question as unsuccessful. B2B creative works when it generates measurable results and drives business, period.

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Microsoft rolls out Copilot AI to more advertisers

Martech

Microsoft Ads has expanded its Copilot trial to a larger set of advertisers. The company confirmed it is giving more advertises access to Copilot as it continues to collect data, test, optimize and work towards general availability. How it works. First spotted. Why we care. Use but verify. ” Make your own.

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How to Combine UX Design with SEO to Create a Better User Experience

Webbiquity

As an advertiser, you need to master numerous skills (or play to your strengths are hire for the rest) and leverage each of them to accomplish your marketing goals. UX Design + SEO = Successful Application Development Projects. How Can UX Design & SEO Work Together? Guest post by Juno Yates. Keyword Density.

Design 275
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B2B Advertising: 20 Examples of Terrific B2B Social Media Ads

KoMarketing Associates

B2B advertising has a reputation for being dull, but it doesn’t have to be – especially when you’re advertising on social media. B2B social media advertising is also a bit less competitive than other marketing channels. There’s also a perception that most of B2B social media advertising is done on LinkedIn.

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Google issues urgent steps for advertisers running campaigns in the EU

Martech

Advertisers who want to show personalized ads to consumers in the European Economic Area (EEA) must take immediate action to prevent campaign performance issues. Meanwhile, app advertisers are advised to update to the latest version of the Google App Conversion Tracking API or SDK. Why we care. Global impact. What is EU UCP?

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Top 50 B2B Thought Leaders, Analysts & Influencers You Should Work With In 2024 (APAC)

Thinkers360

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (APAC). Join Enterprise Lite to work with all of these analysts and influencers! Congratulations to all who participated! CPSM Ram Ratna Group Contact DV Abhang,C.P.M.,CPSM

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How to Solve the “Swivel Chairing” Problem in Advertising

Bionic

Advertising has always had a swivel chairing problem. Digital advertising made it worse. In today’s world of digital advertising, you have to work with many different ad platforms to deliver the placements in your media plan. They have to double-check and triple-check their work to avoid making mistakes.