Martech

JULY 28, 2021

There was little consolidation in the space, with independent start-ups outperforming the bigger vendors, and almost two dozen of them dominate the market today. Similarly, independent CDPs generally have a multi-year lead over the big vendors — Adobe, Oracle, Salesforce and SAP — all of which have been playing catch-up.

Enterprise Management 110

Enterprise Management Marketing Management Advertising Agencies Demand Generation 110

Top Rank Marketing

DECEMBER 8, 2023

MarketingCharts What Makes Vendor Content ‘High Value’ for B2B Buyers? percent growth predicted for 2024, while keyword search was expected to remain as the most popular advertising format, according to newly-released forecast findings. percent from 2022, with 11.6

Newsletter 97

Newsletter B2B Marketing Linkedin Studies 97

Liveintent

JANUARY 4, 2022

Recently, LiveIntent CMO, Kerel Cooper, and SVP of product marketing & GTM strategy, Jessica Muñoz, sat down with Helene Parker, founder and chief programmatic sensei of Helen Parker Consulting, to talk about the tectonic shifts in the programmatic landscape. Prioritize education. Leverage new channels (and don’t forget to test).

Advertising Agencies 127

Advertising Agencies Marketing Analytics Tools Mobile Advertising Paid Search Agency 127

Martech

AUGUST 18, 2021

Neustar, the identity resolution vendor, has added a diagnostic tool to its Fabrick identity ecosystem, the data connectivity layer which supports Neustar’s marketing and other services. Publishers and advertisers alike are looking ahead to third-party cookie deprecation with some concern. Tricia Gellman continues as CMO.

Work Management 125

Work Management Marketing Management Paid Search Agency Advertising Agencies 125

ClickZ

AUGUST 22, 2020

Digital platforms you should invest in and target your advertising on. Favorites for targeting video advertising. Game consoles aren’t that game for advertising as they experienced a 55% increase in time spent streaming year on year. What makes a successful modern CMO? Which regions should you target? North America (57%).

eCommerce 126

eCommerce Trends Business Social Media 126

Martech

FEBRUARY 19, 2022

Explore platform capabilities from vendors like CallRail, Invoca, CallSource, DialogueTech and more in the full MarTech Intelligence Report on enterprise call analytics platforms. The answers will help your organization choose a vendor that can help you meet your goals. Click here to download! Who will use the platform?

Enterprise Management 95

Enterprise Management Work Management Marketing Management Analytics 95

Martech

FEBRUARY 2, 2024

” “How can I integrate digital advertising into my existing marketing mix?” ” “What do I need to consider when choosing a vendor for marketing technology solutions?” Prompts: “Can you suggest effective content marketing strategies for a B2B audience?” ” Theme No.

Marketing AI 99

Marketing AI Marketing Management Marketing Automation Services Planning 99

Martech

JULY 30, 2021

This is according to Acquia CMO Lynne Capozzi, some of whose thoughts are below. We offer a tool for advertisers of all kinds – it could be e-commerce, HR companies, travel agencies – for them to advertise much easier on all sorts of platforms; Amazon, eBay, Google Ads, Google Shopping, whatever. Chris Wood, Editor.

Advertising Agencies 111

Advertising Agencies Work Management Paid Search Agency Marketing Management 111

Martech

NOVEMBER 1, 2022

Every CMO I’ve talked with in the past two years is hungry for talent, but they haven’t had the budget to staff up. While 61% of CMOs report they lack the in-house capabilities to deliver their strategy, spending on in-house labor remained static, per Gartner’s 2022 CMO Spend survey. . Why is it such a problem?

Work Management 108

Work Management Marketing Management Marketing Budget Budget Programs 108

Martech

FEBRUARY 25, 2022

The list of questions below should help you and your team to get started: Explore DAM solutions from vendors like Acquia, Widen, Cloudinary, MediaValet and more in the full MarTech Intelligence Report on digital asset management platforms. Click here to download! How much training will we need? How will we define success?

Digital Asset Management 102

Digital Asset Management Enterprise Management Work Management Marketing Management 102

Martech

JULY 22, 2021

In anticipation of vaccine rollouts and public spaces opening back up, out-of-home was expected to be a leading channel for advertisers in 2021. With programmatic OOH, advertisers can integrate their spend in the channel with other programmatic media. Former Salesforce CMO Buscemi joins Clari Board. Why we care.

Resource Management 108

Resource Management Enterprise Management Marketing Management Ad Exchange 108

Martech

MAY 10, 2022

When Rowan Tonkin joined Planful as CMO three years ago, he faced two main challenges. Last year, Forrester reported that about 90% of 650 tech buyers surveyed want vendors to provide content that’s relevant at every stage of the buying journey. It’s almost an arms race to get to the buyer before the other vendors,” he said. “We

Buying Cycle 84

Buying Cycle Intent Ideal Customer Profiles Planning 84

Webbiquity

JULY 27, 2021

According to Gartner’s annual CMO Spend Survey, as reported by Laurie Sullivan in MediaPost , “Marketing budgets as a percentage of revenue fell to their lowest level in recent history…Marketing budgets as a proportion of company revenue fell from 11% in 2020 to 6.4% Online Advertising Will Take a Hit.

CMO 205

CMO Gartner Budget Programs Spending 205

6sense

AUGUST 3, 2016

The role of modern marketers and CMOs is unrecognizable from what it once was. In the past, advertising, brand building and corporate communications defined the heart and soul of the marketing operation. Marketing campaigns generate engagement that can be tracked in automation tools and delivered to us via 3 rd -party vendors.

CMO 48

CMO Enterprise Management Lead Ranking Work Management 48

The Customer

JANUARY 22, 2024

And in between are myriad “off campus” activations and panel discussions created by vendors to trade associations. To make a little sense of it, I brought a few of the bright minds I know from marketing, and advertising to offer additional perspectives and walk and talk together. (Of

Advertising Agencies 64

Advertising Agencies Paid Search Agency Marketing Management CMO 64

chiefmartech

APRIL 24, 2016

A friend forwarded me a report, titled “Software Is Eating the CMO Suite,” that was shared by Morgan Stanley at the Ascendant Network event for digital marketers in New York earlier this month. “Okay, maybe the single vendor suite is dead, but a select 2-3 strategic vendors will prevail” seems to be their narrative.

Digital Asset Management 40

Digital Asset Management Marketing Management Marketing Automation Services Vendors 40

Webbiquity

FEBRUARY 16, 2016

We want programmatic advertising—even if we’re not sure what that is. Although nearly two-thirds of B2B marketers say they plan to spend more money on programmatic advertising in 2016, 44% admit they either don’t know how it works or have only a small amount of knowledge about it. The CMO Survey ). The CMO Survey ).

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

KoMarketing Associates

MAY 28, 2015

In the United States market, 24% of our media time is spent on the mobile device yet only 8% of advertising dollars are aligned there. Compare this to 18% of advertising dollars spent on print advertising when only 4% of our media time is spent in that medium. Video Marketing & Advertising. In the US, 2.8 source ).

Advertising Benchmark 120

Advertising Benchmark Statistics B2B Marketing Paid Search Agency 120

The Customer

FEBRUARY 10, 2023

Erika Wykes-Sneyd, Global CMO, Adidas Originals, Collaborations and Basketball, came prepared with videos, animations and illustrations on how Adidas is creating and extending their community from online and out of home to, yes, the blockchain.

Paid Search Agency 98

Paid Search Agency Work Management Marketing Management Advertising Agencies 98

Martech

OCTOBER 28, 2021

“Basically, intent data allows marketing and sales teams to focus on the accounts that are in the market for a product or solution,” said Dan Tabaran, CMO of account-based advertising company N.Rich, in his recent MarTech presentation. Learn more here.

Top of Funnel 110

Top of Funnel Account Based Marketing Ideal Customer Profiles Generation 110

Stevens & Tate

MARCH 2, 2020

Being informed about current and recent marketing trends, is an excellent tool for advertisers to have. Facebook is making it easier for advertisers to measure ad performance across accounts, channels, and publishers. Vast majority of Amazon advertisers plan to spend more on ads again this year.

Trends 59

Trends Planning Paid Search Agency ROAS 59

Leadspace

JANUARY 4, 2017

While this is a broad category, with lots of noise, hype, and fairy dust swirling, there are a few major categories that I believe are the most important to track (and if you’re an aspiring digital CMO and haven’t made these investments, it’s time to start talking to the CIO and the CFO about making them). Real-time content/offer management.

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

Martech

AUGUST 25, 2021

Similarly, the #flipmyfunnel community of B2B marketers is helmed by Terminus co-founder Sangram Vajre, but seeks to be vendor agnostic. “There’s one advertiser and that’s us,” HubSpot CMO Kipp Bodnar told me. Pre-COVID, communities of vendors, partners and customers would convene at live events, once or twice a year.

Communities 143

Communities Advertising Agencies Peer-to-peer Paid Search Agency 143

Bionic

NOVEMBER 1, 2021

In their “ Media KPIs That Matter ” report, the ANA revealed that most advertisers are focused on the wrong media KPIs. One of the reasons why advertisers fail to track the most important media KPIs is because it is not easy. The ANA survey asked advertisers to rate the importance of 39 media KPIs. Probably not.

ROAS 85

ROAS Media Advertising Agencies Paid Search Agency 85

Metadata

NOVEMBER 17, 2021

This may sound cynical, but I blame software vendors for “ABM” being ill-defined. For the past 15-plus years, we’ve simply let ABM vendors define the ABM category. Display advertising has been the primary activation channel for ABM. Is it the company’s office manager or the CMO? Is there an agreed-upon definition of ABM?

Account Based Marketing 98

Account Based Marketing ABM Enterprise Management Work Management 98

Launch Marketing

AUGUST 23, 2023

What key elements should a VP of Marketing job description contain to attract top-tier candidates? Previous Experience – Former experience and general knowledge of all facets of marketing is essential.

Marketing AI 116

Marketing AI Paid Search Agency Demand Generation Agencies Work Management 116

KoMarketing Associates

DECEMBER 9, 2013

Ad Age Survey: What Advertisers Really Think About Facebook. CMO Club’s CMO Impact on Customer Experience. Neolane and the CMO Club polled more than 200 heads of marketing from the CMO Club’s diverse global member base. View the full report. View the full report. Conversions come in many forms (i.e.,

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

ViewPoint

MARCH 27, 2014

Co-hosts Paul and Allan tee up the show by discussing several hot news items relevant to the B2B market - Here’s what they noshed on, on Episode #5: According to the latest CMO Survey, 85% of CMOs either have not shown any impact from social media spending or have only a qualitative sense of its effectiveness.

Social Media 120

Social Media Work Management Marketing Management Media 120

LEADership

MAY 5, 2014

Executives who have all along felt confident in their creative abilities and strategy skills are now astounded as to why a particular CMO wants everyone to go back to the drawing board and focus on the product. Is your CMO a growth hacker? My CMO Is Big on Hacking! They can’t do this alone. Image credit: Shutterstock.

CMO 40

CMO Work Management Marketing Management Peer-to-peer 40

Golden Spiral

JANUARY 22, 2021

Advertising. Even if you consider yourself to be a plugged-in and up-to-date CMO, those who are laser-focused on individual disciplines are going to have different perspectives than those with a 30,000-foot view. Advertising is ripe for experimentation. Where can a vendor lower cost, at least in the short term?

Marketing Automation Services 62

Marketing Automation Services Marketing Budget Marketing Budget Creation B2B 62

Martech

SEPTEMBER 16, 2022

Unlike paid advertising, content marketing primarily uses organic approaches to attract and engage customers. Some job roles that work with content marketing tools include: CMO : Guides content strategy and works with other C-level executives to establish content goals. Content, in this context, includes written or visual assets (e.g.,

Digital Asset Management 128

Digital Asset Management Paid Content Work Management Marketing Management 128

Onalytica B2B

JANUARY 12, 2018

She worked with user and vendor clients globally and was quoted frequently in industry-leading publications such as Forbes, AdAge, MediaPost, MarketingWeek, and AdExchanger. The opportunity to work at Forrester on the CMO practice as a research associate burnished my research cred, but also exposed me to the world of marketing.

Marketing Automation Services 131

Marketing Automation Services B2B Thought Leadership Forrester Thought Leadership 131

Heinz Marketing

OCTOBER 12, 2020

How Prospecting has Changed in 2020” and our guest is Eric Quanstrom , CMO at CIENCE Technologies. I think that number one, outbound works because it’s taking a very specific targeted approach to having a vendor solution provider services based company that wants to land a specific logo or specific logos going forward.

Top of Funnel 127

Top of Funnel Work Management Marketing Management Cold Calling 127

SmartBug Media

SEPTEMBER 6, 2019

By the time the average B2B buyer connects with any particular vendor, they’re already more than 70 percent of the way through the Buyer’s Journey —and 67 percent of that journey is digital. We would, however, highly recommend connecting with your vendor(s) of choice directly to identify who would best suit your needs.

Intent Data 79

Intent Data Marketing AI Intent Bombora 79

ClickZ

NOVEMBER 28, 2019

ClickZ spoke with the company’s first ever CMO Norman Guadagno, to get an understanding of what Acoustic is and what is its vision for the martech space going forward. But in a space that has over 7000 vendors already, what will Acoustic bring to the table that is different from the likes of Adobe, Salesforce, and Oracle?

Marketing Automation Services 104

Marketing Automation Services Work Management Marketing Management Trends 104

Hubspot

MARCH 27, 2014

According to an article published by The Wallstreet Journal , the average tenure of a CMO is now 45 months, nearly double the average tenure in 2006, when it was just 23.2 Sorofman describes these individuals as "digital CMOs," the folks who are leading corporate entities from their analog pasts to data-driven, cross-platform futures.

CMO 28

CMO Enterprise Management Work Management Marketing Management 28

Leadspace

NOVEMBER 27, 2018

Having started his career in B2C at Unilever, Doug moved to the B2B space as CMO at Skype and Salesforce, before taking the helm at Leadspace. And it’s becoming increasingly clear that simply turning to data vendors for lists of contacts or accounts won’t solve that problem.

Marketing AI 48

Marketing AI Marketing Automation Services B2B Business 48