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American Black consumers: More diverse, demanding and reachable than ever

Martech

Census projects that this will increase to just under 10 million by 2060. More than a third (35.7%) of Black Americans believe that brands always represent Black people the same in advertising, compared with 27.9% While the majority are African American, about 4.6 million, approximately 10% of the group are foreign-born. among the U.S.

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Measuring Outdoor and Out-of-Home Digital Signage in 2023

NuSpark Consulting

The Nielsen out-of-home advertising study found that interviewees spent 25 hours a week in vehicles, and 33% of them proceeded to look for information on an advertiser after seeing an out-of-home ad. It’s no secret that outdoor and out-of-home advertising are still one of the most powerful marketing methods.

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5 essential tips to clearly define your ideal target market

Tomorrow People

Less time and money is spent on content marketing and online advertising, because you don’t need to create multiple campaigns or content streams tailored to each segment or persona. When it comes to the latter, numbers you might’ve calculated during the segmentation process will prove especially useful (like market sizes, growth rates, etc.).

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Contextual 2.0: How Outbrain is Pioneering the Future of Digital Advertising

Outbrain

Contextual advertising is the practice of serving ads that align with the content of the page they are placed on (for example, ads for helmets displayed alongside an article about cycling). But as advertising technologies grew smarter, the industry shifted to behavioral techniques to drive relevance and advertiser return on ad spend.

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Data Superpowers: Skew Correction

ConversionLogic

It used to be very easy for advertisers to target an audience and know they’d seen a specific creative based on their media buy. By not assigning weights to households to account for different demographics within that household, significant data inaccuracies and, ultimately, poor decisions, are made by advertisers.

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Announcing the 2021 Adobe Experience Maker Awards Finalists

Adobe Experience Cloud Blog

Census Bureau. Recognizing a company or individual pushing the boundaries of innovation in customer experience, marketing, advertising, or commerce through bold use of technology and out-of-the-box thinking. Investment Bank of Berlin (nominated by eggs unimedia GmbH). Swinburne University of Technology. The Magnifier.

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7 ways to get to know your audience better

Martech

A number of modern tools are available to help you here, some of which are free — like American FactFinder , which uses United States census information to help you find out key pieces of information about specific demographics. Here, you’ll be looking at your competitors (at least the ones who share the same target audience as you).