American Black consumers: More diverse, demanding and reachable than ever
Martech
FEBRUARY 16, 2024
Census projects that this will increase to just under 10 million by 2060. More than a third (35.7%) of Black Americans believe that brands always represent Black people the same in advertising, compared with 27.9% While the majority are African American, about 4.6 million, approximately 10% of the group are foreign-born. among the U.S.
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