Why Brands Bring Their Advertising In-House

Contently

Every brand wants to create more content—be it TV ads, e-books, or infographics. The question then becomes whether brands have the internal resources to turn those ideas into assets. Brands can save a lot of money by avoiding expensive retainer fees.

The Lie of B2B Brand Advertising

Digital B2B Marketing

You were able to point to a few print pages or brand banners, but six weeks later, the change in awareness was nearly imperceptible. Companies like IBM and Coca-Cola have invested billions in building their brands. These budgets and experiences contribute to a brand.

11 Emotional Advertising Examples Most Used by Brands

Bannersnack

Marketers tend to focus on conversion rate, impressions, bounce rates, and bids, and we forget about the emotional appeal in the advertising. AdvertisingEveryone knows that emotional marketing is difficult to do right.

Online Display Advertising; An Overview & Benefits

NuSpark

Don’t underestimate the value of online display advertising. Think of display ads like Billboards or outdoor advertising in a sense. The purpose of display ads is to get people to become aware of your brand and your message which can encourage lead capture and sales.

How B2B Marketing is Changing in 2018

increasing brand awareness—hardly surprising, as these two objectives lead in studies year-after- year. and brand awareness. And it’s the area in which the most change is planned from last year, followed by.pay per click advertising. lead generation, brand awareness, and content.

Does advertising or engagement build stronger brand equity among Millennials?

Biznology

The concept of brand equity (i.e. the perceived value a brand) firmly arrived in the 1980’s when consumer goods’ companies reacted to a surge of cutthroat discounting with a new search for a more sustainable way to boost sales and profits.

Is Your Digital Advertising Signaling the Right Message to Buyers?

The Point

There’s a fascinating article over at LinkedIn: “ You Are What You Signal ,” in which the authors discuss the concept of “signaling theory” in advertising, best summarized in simple terms as the way in which ads “signal” a consumer into trusting a particular brand.

5 benefits of programmatic advertising

Choozle

Programmatic advertising offers many benefits beyond faster reporting times and endless data. The total number of benefits offered by programmatic is often what sways marketers and advertisers to start buying their media this way. What is programmatic advertising?

What is display advertising?

Bannerflow

In this article, we answer the most common questions related to display advertising. It is an introduction to an effective form of online advertising and why you should use it as part of your marketing strategy. Why is HTML5 the preferred display advertising format?

Display advertising trends: The 2019 infographic

Bannerflow

Display advertising is thriving in Europe. Yet, surprisingly, engaging consumers via display advertising is still a challenge for today’s marketer. What we found is that consumer behaviour is directly impacting display advertising.

Demystifying data driven advertising

Choozle

We are entering a new digital advertising era where data will be more important than the creative message that drives the consumer. What is data driven advertising? With access to more and more data, the strategy of data driven advertising creates a huge opportunity for marketers.

Is Programmatic Display Good for B2B advertisers?

NuSpark

This is an advanced way of targeting your ideal audience with digital advertising placements based on data and analysis, and marketers are rapidly adopting the new display advertising technology as a means to generate leads while freeing up their time. Benefits for B2B Advertisers.

Survey: PPC Advertisers Must Be More Mindful of B2B Buyers’ Search Intent

KoMarketing Associates

There are many reasons why customers click on paid-per-click (PPC) advertisements, but new research suggests that they may turn to certain webpages over others because they directly answer their search queries and provide relevant content.

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Is Pinterest Still a Good Platform to Advertise On in 2019?

Single Grain

The search function plays a big role, and with a shift in focus and high user standards, a lot of brands avoid the platform because they end up feeling stumped or intimidated. 73% of pinners surveyed said they found branded content useful and were happy to see it in their feeds.

Overview of the AdWords Structured Snippets Extension for B2B Advertisers

KoMarketing Associates

Structured snippets is an AdWords extension that allows advertisers to highlight additional and relevant details about their business from a list of predefined categories. By listing the key elements, brands, or products you can highlight the core of what your key audience is looking for.

Why Mobile Advertising Is Critical for B2B Marketers

KoMarketing Associates

As B2B advertisers, it’s important to make sure we also continue to evolve in line with the changing marketplace and the behaviors of our target audience. One of the biggest challenges B2B advertisers have is simply getting there ads served to the right user.

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Effective types of native advertising for small businesses

Biznology

Not many small businesses currently take advantage of native advertising , so the small businesses that do gain a significant advantage over the competition. Native advertising is advertising that looks like the rest of the content on a page, even though it’s promoted and paid for.

How Should B2B Advertisers Use Dynamic Search Ads?

KoMarketing Associates

How can DSAs help B2B advertisers? In our experience, there are three distinct advantages to implementing DSA campaigns for B2B brands: 1. In addition to the above targeting options, Google AdWords allows advertisers to upload a page feed of what you want to promote and select the landing pages you want to include in your DSA campaigns. Essentially, advertisers can include a list of URLs with custom labels in a spreadsheet.

Benefits of promotional products advertising campaigns

Biznology

Have you used promotional products for advertising and branding for your company? In this article, we will feature statistics from an informative infographic all about promotional product advertising campaigns. Promotional Products Can Show Off Your Brand.

Is the Blockchain Role in Advertising Too Overrated?

readwrite

Today, blockchain has become key to advertising transparency and decentralization. The late decade of the twentieth century signified the birth of a brand-new, quick spreading, and […]. The post Is the Blockchain Role in Advertising Too Overrated?

What B2B Advertisers Need to Know About Google Display Network

KoMarketing Associates

Display advertisements can be extremely effective at generating awareness, informing customers and potential customers of key changes and value propositions, and creating a huge digital footprint across many different websites that cover a vast array of topics and categories. Over the years, I’ve reviewed dozens of AdWords accounts where B2B marketers opted into both keyword-based advertising as well as the Google Display Network (GDN).

Finally, 100% Transparent Advertising Plans!

Bionic

In advertising, simple questions like “what’s running today?” Bionic just eradicated this problem with a powerful new tool that gives you unprecedented insight into your advertising placements. It’s hard to know where your advertisements are running at any given point in time.

AcuityAds on Cannabis Advertising

AcuityAds

It’s a no-brainer that cannabis industry digital advertising will be a powerful tool to capture consumer attention in this booming market as cannabis entrepreneurs continue to grow their brands. We understand the advertising hurdles facing cannabis regulations, and we are here to help.

Expert Insight: Have B2B Marketers Helped Programmatic Advertising Go Mainstream?

KoMarketing Associates

Programmatic advertising continues to grow in popularity among B2B marketers, and recent research has shown that they are investing more in this area. The “B2B Advertising and Marketing Outlook: Programmatic Takes Hold” report from AdweekBrandshare and Dun & Bradstreet recently found that 63 percent of B2B marketers now buy or sell advertising programmatically – but are their efforts paying off?

3 Ways Brands Can Succeed As Advertising And Technology Evolve

Marketing Insider Group

We found out that Jerry Seinfeld loves advertising. Or at least getting paid by advertisers. Second, content marketing is emerging as the counter weight to advertising that we hate. Can brands create stories people love? Is Native advertising somewhere in the middle?

Just Asking For a Friend: In-Culture Advertising

AcuityAds

In today’s “Asking for a Friend” series, we are going to break down In-Culture Advertising: what it is, what it is not, and why it is so important. cultural landscape have made in-culture advertising imperative. In-culture advertising is not in-language targeting.

Programmatic advertising trends 2019

Bannerflow

Advertisers worldwide are ready to invest 65% of their digital ad spend in programmatic in 2019. What does this mean for advertisers? Brands such as Innocent and Mercedes Benz have been leading the way, with innovative campaigns that leverage real-time data. And with the integration of DOOH into many premium creative management platforms (CMP), we expect a more unified digital strategy that for many brands, ones that include display ads to DOOH in the coming year.

The emerging challenges for managing brand risk

Biznology

Last year was a watershed year for business and our society, where rising populism, Trump’s polarizing accusations, and various socio-economic trends have made the topic of “brand risk” a top priority concern for every marketer.

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New, undeniable evidence supporting emotional branding and advertising

Biznology

The overwhelmingly positive response to their tearjerker commercial targeting moms in the Sochi Olympics (“Pick Them Back Up”), was the latest example of the buzzworthy power of emotional branding and advertising. This will definitely enhance the “brand trust” for Samsung, as well.

In-house display advertising and DCO with Casumo

Bannerflow

In this article, we interview Casumo’s in-house display advertising team, learning how they stay at forefront of in-house display production and use dynamic creative optimisation (DCO). Bannerflow has been Casumo’s chosen display advertising production platform since 2012.

4 features of successful display advertising

Bannerflow

Successful display advertising is far easier than many marketers realise. In this article, we focus on four features to consider when producing high performing display advertising, including: Using rich media to animate and engage. Why use rich media in display advertising?

Is Content Marketing Advertising?

inPowered

Zara Curtis, Director of Content for IAG, says, “no” content marketing is not advertising. After all, the phrase has the word marketing in it so it can’t be advertising, too, right? She goes on to describe advertising as “tell and sell” and content marketing as “tell stories and show.” Paid would certainly be advertising, earned would be PR and, owned would be content marketing? Paid media – doing native advertising to amplify content.

Best banner ads: examples of remarkable display advertising

Bannerflow

They can feature impactful imagery, unique interactivity, brilliant copy, or highlight the very best in advertising technology. Yet, great online advertising not only needs to capture a viewer’s attention, it must also fulfil the purpose it is designed for. From brand awareness to retargeting. Here are examples of the best display advertising campaigns around: Hallon. Casumo have a great brand, which is essential in the ultra-competitive iGaming sector.

3 Ways Brands Can Make Native Advertising More Effective in 2017

Contently

When it comes to digital advertising, a “big four” have emerged: social ads, display ads, video ads, and native advertising. According to a Salesforce survey of 4,000 marketers, native advertising is currently the third-most popular tactic, tied with video.

Advertising Leaders: Consider Content Over Advertising

Marketing Insider Group

Many years ago, David Ogilvy advised marketers to concentrate on the “content of your advertising, not its form.” ” Now we’re seeing marketing leaders support for the approach of publishing content instead of advertising.

Rethinking the Role of “Advertisers”

B2B Memes

One in particular stood out for me: Call it underwriting, sponsorship, or share of voice, Quartz is leaping over the littered landscape of impression-based display advertising and selling sponsorships.

How The New York Times Took Native Advertising Global

Contently

Today, plenty of brands and publishers have content studios. But a few years ago, when The New York Times launched T Brand Studio, its native ad shop, the content marketing space still had that new car smell. What great branded content can do is to provide insight and entertainment.

The future of display advertising: Martech webinar

Bannerflow

The future of display advertising is efficient, creative, and personalised. These are the key conclusions reached in Bannerflow’s recent webinar with Martech: The future of display advertising: New marketing strategies to boost results. Your impactful advertising formula.

How storytelling can shape the corporate brand and culture

Biznology

So what can storytelling do to improve communications, process our changing world, and especially help shape a corporate brand and culture? Vibrant leaders now recognize that storytelling can create an emotional connection, which is the heart of good branding.

4 Rules For Better Online Advertising Performance

Digital B2B Marketing

You tell the story around the table of how the message and design combine to illustrate your brand’s superiority. The Part You Are Forgetting Your advertising, which is important to you, may simply be an irritation to your audience. People are actively avoiding your advertising!

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