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Could happy advertisers be the key to connected TV success? by MNTN

Martech

For years, CTV and linear television have been battling it out for viewership numbers. alone, CTV offers a clear opportunity for advertisers to reach new audiences. But there’s another consumer group they need to keep happy: advertisers. And many advertisers are already using it this way.

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Why TV Advertising Remains Effective

Stevens & Tate

Over the past decade, there has been the perception that inbound marketing tactics, such as publishing blog content and expanding brand recognition by maintaining a strong social media presence, has eclipsed many outbound marketing tactics; however, this isn’t altogether true.

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Navigating CTV Advertising: Taking Control in a Fragmented Landscape

Choozle

In today’s shifting TV landscape, advertisers are navigating a dynamic mix of opportunities and challenges, particularly when it comes to connected TV (CTV). With so much on the line, advertisers need to get it right. Fragmentation Woes: Challenges in CTV Advertising A major challenge facing the CTV ecosystem is fragmentation.

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The Rise of Streaming and Audio Advertising Post Cookies

Choozle

In a world where cookies no longer reign supreme, savvy advertisers are charting new courses for success. Video Streaming Beats Linear TV and Cable TV Streaming is now the preferred platform for television and video users in the US, capturing 36% of overall viewing time. What is Audio Advertising? The numbers speak volumes.

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TV advertising: 6 key trends to watch in 2024

Martech

Television advertising has undergone significant transformations in recent years, and 2024 promises to be no different. Advertisers must adapt to remain relevant and effective as technology evolves and consumer preferences shift. Here are a few of the key trends shaping the future of TV advertising in 2024.

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Choosing Your Advertising Agency Partnership: Key Considerations for Success

Stevens & Tate

Selecting the right advertising agency can significantly influence the success of your marketing endeavors. Consequently, forging partnerships with suitable agencies can enable you to efficiently engage your intended audience, foster brand recognition, and generate sales.

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Creating Advertising Strategies That Work

Stevens & Tate

Advertising is an integral ingredient of building a successful business. You must devise creative advertising strategies if you want your customers to choose your products or services over the competitors’ While there are many ways to advertise, your chosen strategy must fit your brand objectives.