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Are B2B marketing bloggers at risk?

Exo B2B

That’s the question many bloggers, influencers and companies in marketing and B2B in particular are asking themselves. That’s what they say about machine learning… It portends a troubled future for knowledge workers such as bloggers. Companies can use blogs to educate their target audience. So, are they threatened?

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How Writers Have a Big Opportunity to Build Digital Educational Content

ClearVoice

The pandemic has paved the road for a new revenue stream for writers: educational resources. 4 reasons writers should create digital educational content. As you may have guessed from the title, this digital course teaches aspiring or current bloggers how to make money. Has it been successful?

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How to Build a Digital Product Brand That Lasts

Webbiquity

Another is to use influencer marketing tools to identify and reach out to bloggers or other influential content creators with a large following. Use sponsored posts on your blog and other media outlets that educate prospects about how your product or service can help them solve problems and get things done.

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UK fashion influencers redefining style

Sprout Social

Brands working with UK influencers are required to follow Advertising Standards Authority (ASA) Guidelines. The Advertising Standards Authority is the UK’s media advertising regulator. Influencers, brands and agencies must disclose when social media content is used as advertising through explicit labels such as #Ad.

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How to Cut Out Advertising in Favor of Inbound Marketing

Convince & Convert

Dan Moyle , inbound marketing evangelist at Amerifirst , joins the Social Pros Podcast this week to discuss the importance of educating consumers, why advertising is a waste of money, and how a mortgage company got so many followers on Pinterest. Videographers before Bloggers. Dan Moyle, Amerifirst @danmoyle. Tweetable Moments.

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Is the Blockchain Role in Advertising Too Overrated?

readwrite

Today, blockchain has become key to advertising transparency and decentralization. The late decade of the twentieth century signified the birth of a brand-new, quick spreading, and hard to track the type of crime – advertising fraud. What does it give to advertisers? First of all, it is a protection against ad fraud.

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Is the Blockchain Role in Advertising Too Overrated?

readwrite

Today, blockchain has become key to advertising transparency and decentralization. The late decade of the twentieth century signified the birth of a brand-new, quick spreading, and hard to track the type of crime – advertising fraud. Advertising + Blockchain — a match made in heaven. What does it give to advertisers?