Remove banner
article thumbnail

9 Tools & Tactics for Effective Paid Content Distribution

Marketing Insider Group

Programmatic Native Advertising: Zemanta Image Source: Zemanta At Marketing Insider Group, we use Zemanta , an Outbrain company, for all our clients. Zemanta revolutionizes programmatic advertising with its comprehensive native advertising platform and Demand Side Platform (DSP). It is advertising for the modern internet.

article thumbnail

Display Advertising Trends 2021: Key Stats and Insights

Bannerflow

Display advertising trends in 2021 are both fascinating and varying. According to the latest eMarketer research , US display advertising is predicted to grow 27.5% And around the world it is a similar story – display advertising continues to grow. How did the 2020 UEFA European Championship impact display advertising trends?

Display 98
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

[Research Round-Up] The Effectiveness of AI-Generated Images for Marketing

B2B Marketing Directions

Human perception of image quality and realism Social media engagement Click-through rates of banner ads The studies used AI-generated images created with 13 text-to-image diffusion models, including DALL-E2, Jasper, Midjourney v4, and several versions of Stable Diffusion. The measure of effectiveness used was click-through rates (CTR).

article thumbnail

Display advertising CTRs and what these mean for your industry

Bannerflow

Impressions and click-through rates are two of the most common metrics to measure display advertising success. The total number of impressions reflects how many times your banner has been served but not always clicked – or even seen. Display ads CTR in 2022. Average click-through rate (CTR) is a more tangible metric. .

Display 52
article thumbnail

3 Banner Ad Best Practices Debunked

Convince & Convert

Advertising has always been about creativity and addressing the pain points of your consumers, and it still is today. Throughout the years, advertisers have developed guidelines for most industries (including banner advertising), and those guidelines are often regarded as absolute by any advertising professional.

article thumbnail

Programmatic Advertising Glossary & Brief History

Digilant

Many factors have contributed to the exorbitant growth of programmatic digital advertising: better technology, a need for better targeting, and the introduction of mobile phones, to name a few. Experts no longer question the validity of programmatic marketing or if advertisers use it. These ads were about reach, not relevance.

article thumbnail

5 Key Programmatic Advertising Trends to Know in 2022

Bannerflow

Programmatic advertising is experiencing a period of change and if there ever was a time to be aware of the latest trends in this ad space, it’s now. This will see evolution within programmatic advertising, but its position as an integral digital marketing tool will remain strong. Read on to find out more. Post-cookie solutions.