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Amazon Buys Whole Foods: It's Not About Groceries

Customer Experience Matrix

Most of the comments I’ve seen about Amazon ’s acquisition of Whole Foods have described it as Amazon (a) expanding into a new industry (b) continuing to disrupt conventional retail and (c) moving more commerce from offline to online channels. Those are all true, I suppose, but I felt they missed the real story: this is another step in Amazon building a self-contained universe that its customers never have to leave. This has nothing to do with Amazon being evil.

Ingenuity Rising: How to Boost UX and Sales Simultaneously

Modern B2B Marketing

Organically speaking, if you improve or optimize your UX and design processes, you’ll also boost sales simultaneously. In this blog, I’ll show you six ways to boost your UX and sales simultaneously. That includes any age or disability as well.

Trending Sources

How 4 Brands Are Revolutionizing the Customer Experience

Modern Marketing

And the number of ways that we encounter brands is vast and continuing to expand thanks to things like native advertising, mobile app experiences, the Internet of Things and innovative offline and in-store experiences. It will either result in a sale or increased brand loyalty.

Digital Home Assistants Were Popular Gifts This Year. Content Marketers, Take Note

Content Standard

Amazon’s sales for its Echo home assistant broke a Cyber Monday record this year, and the Seattle Times reports that Amazon sold “tens of millions” of devices over the entire holiday shopping season, beating 2016’s numbers by millions.

Influencer Marketing: What is it and Why Should You be Doing it?

Onalytica B2B

As it stands, there’s confusion as to when influencer marketing is just outright advertising. “We’re trusting strangers’ recommendations on Amazon and staying in their homes through Air bnb” Jaz Cummins , Director, Montford.

The 6 Biggest Marketing Storylines of 2016

Contently

Out of everything that happened in marketing this year, perhaps nothing was more symbolic than digital advertising spend overtaking TV ad spend. For more than half a century, TV had been the primary advertising medium for marketers.

These 7 Brands Take Personalized Marketing to a New Level

Hubspot

So the question became: how could they get their advertisements into expectant mothers’ hands without making it appear they were spying on them? Curious to learn how to do that with your HubSpot Marketing and Sales software? Today, according to Ad Age , over 800 first names are used.

Study Reveals: Shift Spend to Improving the Buyer Experience

Tony Zambito

  Consumers surveyed further showed that they put more trust into what their friends and colleagues shared than in advertisements or content.   However, the impact of social media and the digital age is becoming evident in this study.  Image by mia! via Flickr.

The Great Marketing Migration

chiefmartech

The growing entanglement of product and marketing in a connected age. Experience is too entwined in everything the company does — not just in marketing, but in product, sales, service. It gives advertisers direct access to their own data.

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity

90% of B2B buyers age 18-35 now make company purchases online, compared with 45% of those age 45-60 and 29% of those age 60+. Yet nearly half have purchased from Amazon Supply in the past year because their current suppliers aren’t offering an online purchase channel.

How Brands are Using Twitch Live Streaming, i.e. the Biggest Social Channel You’ve Never Heard of

Content Standard

When Amazon bought Twitch for almost $1 billion in 2014, it raised plenty of eyebrows. Unsurprisingly, Amazon read between the lines of what was going on: Those 15 million daily active viewers (100 million monthly viewers) were inspired by 2.2

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How Technology Is Changing Sales and Marketing

LeadCrunch

Sales and marketing have come a long way. While marketers today do still focus on some of the same essential elements of advertising, the job is much different than it was before the age of the internet. It also presented the opportunity for businesses to print ads and sales in the newspaper, giving business a much broader reach. Radio – Still used today, radio was a big game changer for sales and marketing.

AI and Big Data Are Changing Our Attention Spans

Hubspot

Much later, the first one cent copies of The Sun hit the streets of New York, inspired by the realization of its editor that it was much more valuable to sell each reader's attention to advertisers than to make money off newspaper sales directly. What catches your attention?

Who Will Win the War for TV Ad Dollars?

Contently

NBC claimed that “‘more than half’ of the 50 million viewers who streamed its Rio coverage were under the age of 35. Yet brands are still spending plenty of money on TV advertisements. billion in ad sales, a 20 percent increase over London, according to Ad Age.

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Summit or Bust: 5 Reasons You Can’t Miss Marketing Nation Summit

Modern B2B Marketing

I’m not going to say you haven’t, but there really is only one industry event for anyone that’s marketing in this transformational age. We’ve wrangled the best and brightest in marketing, advertising, IT, services, and beyond.

4 Hard Truths I Learned Covering Marketing This Year

Contently

” I only really started caring about marketing (and the intersection of advertising, technology, and media) a couple years ago when I started at Contently as an intern. Of course, VR has since arrived, but its impact has been minimal so far with sluggish sales.

The Great British Christmas Ad: How UK Retailers Dive Head-First into Festive Brand Storytelling

Content Standard

The Christmas spot is truly the highlight of the advertising calendar and something in-house teams and agencies see as make-or-break. We wanted to create an ad that would stand out from the crowd, have broad appeal across all age groups and be fun.

7 Ways to Generate Leads on Social Media

Modern B2B Marketing

Participants were encouraged to refer their friends through social media for a chance to win an Amazon gift card. With recent updates to many social networks’ algorithms, advertising on social media platforms is becoming more important than ever.

Microsoft buys LinkedIn: the largest martech acquisition in history?

chiefmartech

billion in 2011 — and one of the largest in the history of the digital age (we’ll graciously look past that whole AOL acquiring TimeWarner fiasco ). LinkedIn Sales Navigator is a great example of the company marketing this capability.

5 Ways Marketing Automation Enhances Customer Loyalty

Sharpspring

You’re hit with a tidal wave of cynicism about advertising, impatience with the sales process, and the impersonal nature of internet purchases. In the age of digital marketing, more emphasis is being put upon customer experience and customer loyalty. Imagine it’s 1953.

Inside The Washington Post’s Quest to Fix Ad Tech

Contently

Web advertising is beset with problems. For digital platforms that lean heavily on advertising technology for revenue, the frustration is palpable. BuzzFeed, meanwhile, relies entirely on native advertising produced in-house. ” A new kind of advertising.

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43 Execs Explain How Millennials Impact B2B Buying Committees

SnapApp

Though this shift might seem minor, it greatly impacts how marketing teams operate, sales teams engage, and how purchase decisions are ultimately made. . Millennials only want to talk to a sales rep after thoroughly researching the solution. . Education over advertising.

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Referral Marketing: Catapulting SaaS Businesses to the Next Level

Modern B2B Marketing

Though there are various sales and marketing tactics that may have sprinted its growth, referral marketing is the one that stands out. They can then redeem their points by choosing either a t-shirt (6,000 points) or an Amazon gift card (12,000 points).

The Democratization of Ecommerce Through SaaS (and the Importance of Uptime)

Hubspot

In total, the 2014 holiday season saw a 7% increase in ecommerce sales –– bumping up the total revenue to $100 billion. After all, it is the smaller guys who are more nimble and agile, better able to react to new age consumer needs and wants.

8 Personalization Trends That Are Reinventing the Buyer's Journey

Hubspot

And buyers are entering the sales cycle at a much later stage, already armed with information about a brand and its offering. Paid advertising is the most powerful way to reach customers in today’s noisy, saturated marketplace. In other words, it’s local advertising at its finest.

9 Successful Marketers Answer 1 Simple Question: How'd You Get Started?

Hubspot

My first project was building their financial model, but right after that I dove into marketing and built their customer acquisition and lead gen program, started to grow sales, and lower their customer acquisition cost. Around age 50 I had my midlife crisis.

The Nifty 50 Top Women of Twitter for 2011

Webbiquity

Hailing from San Antonio, Alicia is founder and CEO of Sanera, a professional development and training firm for sales and business leaders. Director of Sales for @ klout. A B2B marketer, strategist, writer and Author of eMarketing Strategies for the Complex Sale.

The Tribe Has Spoken: The Reality of Your Marketing Budget

Content Standard

million in advertising revenue. Amazon prime. Because of competition from online streaming, live television is now the most reliable way for networks to bring in viewers that advertisers can market to. billion in sales for ABC, CBS, NBC and Fox.

Can Google find you in your online store?

Biznology

I was sitting in the Dunkin’ Donuts on Duke Street in Alexandria, Virginia, and a handsome, well-dressed, middle aged African American gentleman came into the store and did a slow walkabout.

11 Pro Tips for Better Business Blogging

delicious b2bmarketing

In an age where everyone and their mother has access to Blogger , Tumblr , Posterous or other flavor-of-the-year services, getting your blog to be well-trafficked, highly syndicated and massively popular is no easy task.

Top 5 Mistakes to Avoid on Your Company Blog

delicious b2bmarketing

If your goal is to connect with industry thought leaders, for instance, your content will be much different than if your goal is to drive more sales. Christian Russell, who runs sales blog Dangerous Tactics , found this out the hard way.

Your website sucks

Biznology

I was on a sales call with a DC-area architecture firm looking for some website love. By an offshore or outsourced denizen of oDesk, eLance, or Amazon Mechanical Turk—prove it!

Mastering modern marketing technology leadership over 2 intense days

chiefmartech

We’ll start with a pair of advanced TED-style talks on advertising in social and search channels. Akamai has evolved its marketing function over the past year, moving from a sales-driven, event-focused marketing function to a buyer-centric digital environment.

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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

B2B Voices ( Trade Youtube Twitter Leads Sales ). Follow the Lead ( Gatekeeper Cold Calling Sales Social ). B2B Internet Marketing Strategies ( Amazon Viral Marketing Plan Aggregator Pricing Examples Strategy Personalization Measure Ads ).

The Tribe Has Spoken: The Reality of Your Marketing Budget

Content Standard

million in advertising revenue. Amazon prime. Because of competition from online streaming, live television is now the most reliable way for networks to bring in viewers that advertisers can market to. billion in sales for ABC, CBS, NBC and Fox.

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103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity

90% of B2B buyers age 18-35 now make company purchases online, compared with 45% of those age 45-60 and 29% of those age 60+. Yet nearly half have purchased from Amazon Supply in the past year because their current suppliers aren’t offering an online purchase channel.

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Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011

Hubspot

And this is like the kind of marketing budget thing, so you have a budget, you kind of fill it out there, you get billboards, you do advertising, you do all the crazy outbound marketing things that people did that really worked well and for the most part, it worked ok back then.

EXit LIBRIS: Evolving Reading Habits in a High-Tech Era

MLT Creative

I have a shelf filled with marketing, sales, PR, and design books in my B2B marketing office which I scan regularly, usually for reference on a specific topic. Ex libris - From Latin ex libris (from the books), from ex- (from) + liber (book).

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Top 40 Posts and Hot Topics of Inbound Marketing and Social Media

B2B Marketing Zone Posts

Content as Advertisement - Digital Body Language , June 1, 2010 Content has long been a key driver of success for great B2B marketers in today’s world. Here’s a great example of an effective infographic that illustrates social media behavior by age group, based on a Forrester Research study. Drip campaigns don’t replace skilled sales people, they complement them. What works with crazy-busy prospects — the topic of SNAP Selling , my #1-ranked Amazon sales book.