Video Tech Company Leverages SEM to Drive Enterprise Leads

The Point

In 2015, JW Player piloted a small-scale, in-house SEM program on Google AdWords to gauge the potential efficacy of using search advertising to drive qualified leads for its enterprise video platform. Though that pilot campaign didn’t yield any conversions, the company felt reasonably confident that, with the proper guidance and management, SEM could be a viable demand generation engine for the enterprise business.

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Expand your Offer Strategy to Increase SEM Performance

The Point

It’s puzzling, therefore, why so many SEM campaigns in the high tech space focus exclusively on late-stage offers, namely trials and demos. One reason is a general (short-sighted, in my view) opinion of SEM as merely a tool to find prospects who are ready to buy. However, by limiting paid search (SEM) campaigns (and social ads like LinkedIn also) to prospects who are ready to look at a product, marketers do themselves and their companies a disservice.

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Build or Buy? SEM Agencies vs. In-House SEM Campaigns


For the past decade or more, in-house SEM campaigns have taken a back seat to SEM agencies for most small, medium and large businesses. Admittedly, going with SEM agencies proved a good solution for many companies over the years who enjoyed handing off their marketing efforts to knowledgeable professionals in lieu of building their own teams. A Common Misconception: SEM Is Where the Customer Experience Lies.

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8 Common LinkedIn Advertising Mistakes

The Point

In a remarkably short time, LinkedIn has grown to become a major player in B2B advertising (at about 20% of total industry spend, according to industry watchers ), quickly rivaling search advertising on Google. LinkedIn’s big advantage over its key competitor – and the reason it’s now cannibalizing so many marketing budgets previously reserved exclusively for paid search (SEM). – 8 Common LinkedIn Advertising Mistakes #paidsocial Click To Tweet.

Top 15 Advertising Agencies in Australia


Top 15 Advertising Agencies in Australia. Similarly, if you have the desire to monetize Australia’s growth, you will need to advertise your brand. Hence, this list of the best advertising agencies in Australia that might help you on your quest. The Brand Agency.

Top 15 Advertising Agencies in Westcoast, USA


Top 15 Advertising Agencies in Westcoast, USA. Digital advertising, in fact, accounted for almost 50% of the total ad spend in 2019. Hiring an agency that answers to all of your advertising needs. AMP Agency. Dailey Advertising.

SEM for the Enterprise [White Paper]


If you work for an enterprise company that invests (or is considering investing) in pay-per-click (PPC) advertising, then you will want to read … Continue reading → The post SEM for the Enterprise [White Paper] appeared first on Fathom. Paid Advertising/SEM/Display enterprise sem PPC agency SEMNo, I’m not talking about search-engine marketing for intergalactic ships, but that would be interesting, wouldn’t it?

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4 Guidelines for Selecting a Digital Marketing Agency


Whether you’re just getting started with a SEM program, or a long-time digital marketing DIYer, leveraging a digital marketing agency can rocket your returns and launch your product or service into the internet big-time. Does the agency have credibility?

How to Bring Your Brand Marketing In-House After Working with an Ad Agency

Marketing Insider Group

You’ve been using an ad agency for years. Untethering from an ad agency can seem daunting, especially if you’ve been accustomed to outsourcing the responsibility. Paying an agency to handle brand marketing and advertising can be expensive. And how about SEO and SEM?

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Must-Knows When Using Paid Advertising for Architecture Firms

Navigate the Channel

When it comes to advertising architecture firms online, marketing strategies that might work for other industries have to be altered just a little bit. And one of the best methods is still paid advertising. What is Pay-Per-Click (PPC) Advertising? Digital Marketing SEM

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Why Automation is Key to Your SEM Success


The online advertising industry, like many other industries today, is awash with the terms “Artificial Intelligence” and “Machine Learning” — two buzzwords that by now are common parlance in SEM. Yet despite this recent, exponentially growing interest, publishers and advertisers have barely scratched the surface of what these terms mean and just how they can fuel data driven decision-making with automation in order to propel better and more consistent results.

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Using Bing as an Alternative SEM Tool

The Lead Agency

Why Use Bing Advertising in Your Digital Campaign? A lot of advertisers overlook Bing as it just doesn’t have the scale of Google; however global statistics are slightly skewed. This makes the channel particularly effective for advertisers in competitive fields. Millions of advertisers use Google to promote their products and services, which has made its advertising platform overcrowded and saturated.

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The importance of knowing what competitors spend on SEM


Agencies and consultants love having this data, especially when it comes from an independent 3rd-party. Our data shows that there are more than 150,000 retail advertisers spending less than $1,000 per month on Google’s PPC properties, including mobile. For reference,our technology monitored 161,954 total advertisers in retail, so the vast majority spend less than $1k each month. For reference, the 0.52% figure for Finance above represents just 25 advertisers.

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SMX East 2016 Day 2 – SEM for Brands, SEM Testing Best Practices, SEM + TV, Beyond Search, Multi-Channel


Day 2 of SMX East 2016 is in the books – here are the insights we’ve recorded from some of digital advertising’s best and brightest. . As QuanticMind continues its journey into the latest digital advertising trends at SMX East 2016, we invite you to check out the tips, tricks and insights we’ve gleaned from a variety of paid search and social panels. Panelists discuss the ups and downs of various SEM tools, particularly on a finite budget.

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So what is native advertising?


Long Story Short: Similar to “advertorials,” native advertising is designed to be entertaining enough in its own right to compel visitors to consume, be influenced by, and even share the content, be it videos, images, articles, or music, based only on the targeted and contextual appeal that holds on its own. That said, the onus is on the native advertiser: you’re only as good as your lure, only ad good as your headline, on as good ad your content. ad agency.

Broad Match is Not Your Friend: Using Match Types to Get More from Your PPC Campaign

The Point

Unfortunately, many less experienced advertisers tend to over-use the default setting, broad match, for their campaigns, based on the faulty logic that it will generate the highest volume of impressions and therefore the greatest number of leads. By using multiple match types, and even testing one match type against another for the same keyword, an advertiser can avoid unqualified clicks and determine precisely which terms and phrases are performing most efficiently.

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Top 15 Content Marketing Agencies in Australia


Top 15 Content Marketing Agencies in Australia. Have you been looking everywhere for quality-driven content marketing agencies to turbo-boost your business? Straight out of the bustling streets of Melbourne and Sydney, we bring you the top 15 content marketing agencies in Australia.

Why this LinkedIn Ad Works: 2 Key Tips for Success

The Point

For many B2B Marketers, advertising on LinkedIn is becoming a demand generation staple. At our agency , we’re seeing great results across a broad swath of clients from LinkedIn Sponsored Updates in particular, at a cost per lead similar to, or sometimes better than, traditional search marketing. For more tips on effective social advertising, download our free white paper: “ Social PPC: Tips for Successful Ads on Twitter, LinkedIn & Facebook. ”.

How Can a Performance Marketing Agency Drive Better Business Outcomes?


Most businesses, though, never consider working with a performance marketing agency to improve results. In reality, a performance marketing agency can help you deliver better business outcomes in a great many ways, regardless of whether you have your own internal marketing team.

4 Ways to Avoid the Q4 Revenue Scramble

The Point

Inbound, “always on” programs like content syndication , paid social advertising, and paid search (SEM). Q4 is over, and with it, the inevitable rush to execute and scale marketing programs designed to somehow, magically, help a company makes its Q4 and year-end numbers.

Failing at Paid Search? Maybe You’re Just Measuring It Wrong.

The Point

B2B Marketing Campaign Measurement Google AdWords lead generation PPC Advertising search marketing SEM paid search Paid Search Agency Paid Search Consultants Paid Search Tips PPC ppc best practices sem best practices The lack of an appropriate and complete tracking system is one of the most common errors, or omissions, that B2B marketers make in setting up a paid search program. It’s easy to see why.

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choozlechat: Agency strategy with Jeff Jones, McCulloch


When growing your agency, self-service media buying was your first instinct. Ability to make additional revenue through expanded agency digital services. What are some long-term benefits of using Choozle at your agency? In addition to digital, we are experts at radio, TV, cable, SEM/Search, out-of-home, print, direct mail, and more. Since we are media-centric, some come from our creative agency partners.

What to Look for in a Pay Per Click Marketing Agency

KEO Marketing

Pay Per Click (PPC) marketing, also known as Search Engine Marketing (SEM), can be an extremely effective advertising channel. The post What to Look for in a Pay Per Click Marketing Agency first appeared on Inbound Marketing | B2B Marketing. Paid Search Advertising

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What to Look for in a Pay Per Click Marketing Agency

KEO Marketing

Pay Per Click (PPC) marketing, also known as Search Engine Marketing (SEM), can be an extremely effective advertising channel. The post What to Look for in a Pay Per Click Marketing Agency first appeared on Inbound Marketing | B2B Marketing. Paid Search Advertising

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SEM for B2B: Lessons Learned from 40+ Accounts [VIDEO]

Directive Agency

Today we’re going to talk about SEM for B2B and the lessons that we’ve learned from 40+ accounts. We think that these are critical KPIs for every AdWords marketer, manager, or even advertiser to look at. Advertising Channels. As advertisers, we need to be incredibly careful of how we allocate our budget. We have two more types of advertising we’re gonna cover from our Google data. In closing, there are some big SEM for B2B takeaways here.

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Best White Label SEO Software Tools for Digital Marketing Agencies

They get a small fee for letting you use their tools, and you get to run an SEO agency without doing any of the hard work. From SEO and SEM to PPC, digital marketing services are changing every day. It enables both the agencies and business owners to get SEO-driven results at any scale.

5 Benefits of Hiring an Experienced Higher Education Marketing Agency


They are online research wizards, social media mavens, and omnichannel shoppers, allowing schools to converse, reach, and interact with them across various digital advertising strategies. . 5 Benefits Higher Education Marketing Agencies Provide.

What I Learned From Counting Every Marketing Agency in America [4 Takeways]


Every marketing agency in America. Some agencies get gobbled up by competitors two weeks after you count them. What I can say is this: America is home to at least several thousand marketing agencies. Those include: Advertising. SEO/SEM. Agency age.

Recognizing our Agency Partner Founding Members

Sprout Social

Two years ago, we launched our Agency Partner Program with the help of key agencies, our founding members. As we evolve our agency offering and build on the learnings and collaboration we’ve had with our founding members, we want to take a moment to recognize these agencies, who offer excellence to their clients in social media day in and day out. Here is a list of the agencies who helped found the program. The High Road Agency. Agencies

7 Digital Marketing Agency Services to Consider Outsourcing


Enter a digital marketing agency; with an integrated suite of digital marketing capabilities, a results-driven digital marketing agency can handle any and all aspects of your digital marketing strategy so you don’t have to. Paid Search Advertising.

B2B Display Ads with Demographic Targeting: Why Doesn’t Google Do This?

The Point

Earlier this week, San Francisco-based Demandbase announced its “ Company Targeted Advertising ,” a new platform that allows B2B marketers to target online display advertising either to specific companies (by name) or those that meet specific corporate attributes (company size for example, or vertical industries).

Checklist to Evaluate a Digital Marketing Agency

KEO Marketing

As your company grows you may consider hiring a digital marketing agency to help you with your online marketing. Before you make that decision, here are three characteristics that can help you evaluate the agencies you might consider. An effective digital marketing agency stays on top of the current marketing trends at all times. Mobile marketing ; both responsive website design and mobile device advertising.

How Much Should Health Systems Spend on Search Advertising?


The title of this post is a pretty common question we get from digital-marketing and service-line managers who want to know how best to promote their health system through paid advertising. That said, here are some things to consider when budgeting paid advertising for a healthcare organization: 1. What are your goals from paid advertising? How many competitors are using paid advertising themselves? Learn more about how to spy on your paid advertising competition.

Key Insights: Marketers pivot strategy to change, microscopic view of ad spend, and more


Top three marketing technologies that are winning attention are Content & Experience, Data, and Advertising. A recent survey by Sixieme Son and DiSanti Hicks found that 68% of marketers have pulled advertising campaigns due to COVID-19. Segments of advertising that were pulled.

TOP 15 Content Marketing Agencies in South East Asia


Top 15 Content Marketing Agencies in South East Asia. Maybe this list of the top content marketing agencies in South East Asia can help you out! iProspect is a global marketing agency and caters to some of the best brands around the world.

8 Tips to Boost Health Insurance Enrollments with Online Advertising


Health insurance advertising is one of the most competitive and therefore expensive industries in paid search advertising. They found over 28,000 advertisers spending $103 million on just desktop and tablet devices. We realize that not all health insurance companies have millions of dollars per year to invest in their digital advertising efforts. However; there are certain instances when you should test other advertising channels such as Bing Facebook, and LinkedIn.

How to Choose a Top B2B Marketing Agency in Phoenix

KEO Marketing

Searching for a B2B marketing agency in Phoenix is no easy task. Here are some suggestions for finding the best B2B marketing agency in Phoenix to partner with: Start by Looking Internally – Before you schedule your first agency presentation, make sure you understand your goals. One marketing agency may recommend you increase your online presence using a variety of tools, such as blogging , content marketing , advertising , and social media. Marketing Agency