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Video Tech Company Leverages SEM to Drive Enterprise Leads

The Point

In 2015, JW Player piloted a small-scale, in-house SEM program on Google AdWords to gauge the potential efficacy of using search advertising to drive qualified leads for its enterprise video platform. JW Player contacted Spear Marketing Group , a leading B2B demand generation agency , for help. Sewell, Spear President.

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Build or Buy? SEM Agencies vs. In-House SEM Campaigns

QuanticMind

For the past decade or more, in-house SEM campaigns have taken a back seat to SEM agencies for most small, medium and large businesses. Today, there are a myriad reasons why it’s not only beneficial, but even strategic to your digital marketing objectives to build and manage your own online advertising using smart tools.

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7 Google Ads Influencers to Follow

Brandpoint

To help you keep up with the latest Google Ads best practices , news and insights, follow these 7 Google Ads influencers who are leading the way in paid search marketing. Magazine and Search Engine Land, where he writes about the latest trends in PPC advertising, Google Ads, content marketing and work productivity.

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Using Bing as an Alternative SEM Tool

The Lead Agency

If until now, you’ve been neglecting Bing as a channel in your search marketing strategy, you’re not alone. This is an accurate assumption, as the latest Netmarketshare report found that 73% of global searches are powered by Google and only 7.91% by Bing. Why Use Bing Advertising in Your Digital Campaign?

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Top 15 Advertising Agencies in Westcoast, USA

Outgrow

Top 15 Advertising Agencies in Westcoast, USA. Digital advertising, in fact, accounted for almost 50% of the total ad spend in 2019. Hiring an agency that answers to all of your advertising needs. Top Advertising Agencies in Westcoast, USA, That You Need To Check Out. AMP Agency.

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Top 15 Advertising Agencies in Australia

Outgrow

Top 15 Advertising Agencies in Australia. Similarly, if you have the desire to monetize Australia’s growth, you will need to advertise your brand. Similarly, if you have the desire to monetize Australia’s growth, you will need to advertise your brand. 303 MullenLowe is a full-service advertising agency in Australia.

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Essential Marketing Skills For Your Business in 2021

Bannerflow

SEO & SEM skills. Digital advertising knowledge. From being kings of content production, to perfecting client relationships and nailing your digital advertising skills, there’s lots to consider – and each business will have its own priorities. Advertising content. SEO & SEM skills. Project management.