Estimate ROAS While Media Planning

Bionic

Return on Ad Spend – or ROAS – is the most important KPI in media buying. However, few advertisers or agencies have a system in place to predict ROAS while media planning. ROAS is the Most Important KPI for Media. ROAS is the Growth KPI.

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Using Managed Digital Agency Advertising Services: Pros and Cons

Digilant

Over the last five years, we’ve been hearing and reading a lot about the in-housing of media services at brands and advertising agencies. In-housing media services can look a bit different at brands than they do agencies, but ultimately the goals are the same for both parties.

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Fashion Retailer Hot Topic Increases ROAS by 12% with Intelligent Bid Optimization

QuanticMind

With more and more companies embracing the AI revolution and enjoying the benefits that come with utilizing machine learning technologies, competition in the paid digital advertising space is surging. The result has been a 12% lift in ROAS, but this is only part of the success story. Ready to take your advertising game to the next level? The post Fashion Retailer Hot Topic Increases ROAS by 12% with Intelligent Bid Optimization appeared first on QuanticMind.

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SOLVED: Media Planning for Programmatic Advertising

Bionic

Programmatic advertising brings media planning problems you don’t have with other media channels. Because rates and quantities are not known in advance, programmatic advertising creates unique challenges for media planners. Setting Budgets for Programmatic Advertising.

So Long, Third-Party Advertising?

Unbounce

Paid advertising is about to change in a big way. We reached out to digital advertising experts for a clearcut rundown of the what, why, and how behind the update—paired, we’d hoped anyway, with foolproof solutions to help you get ahead of it. Yep, the rumors are true.

Why Your PPC Agency Needs to Focus on the Full Funnel

bizible

Pay per Click (PPC) advertising has been around for almost 20 years and PPC Agencies have been managing client’s accounts since before Google AdWords launched in October of 2000. What Defines Success for a Traditional B2B PPC Agency? ROAS helps online businesses evaluate which methods are working and how they can improve future advertising efforts.”. So again, what defines success for a traditional B2B PPC Agency?

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What is Programmatic Advertising?

Outbrain

In order to understand programmatic advertising, it’s helpful to go back to the basics of ad buying. Of course, there is a whole lot more to advertising than just buying media space. Fast forward to the 2020s, and there’s a new media buying kid on the block: programmatic advertising.

How Saxo Bank transformed its display advertising

Bannerflow

For the past two years they have used Bannerflow and other partners to transform how they perform display advertising. However, today display advertising is bringing in clients and providing value for money. How does this affect how you do display advertising?

Exclusive Agency-Predicted Trends for 2021

Outbrain

Which is why we asked the top insiders to help — the Agency experts. Perfect — take it away Agency folks! The post Exclusive Agency-Predicted Trends for 2021 appeared first on English (US). Agencies Archive Events

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RMS Austria Chooses LeadsRx Attribution Solution To Deliver Success For Advertisers

LeadsRX

July 13, 2021 – Marketing analytics company LeadsRx announced that foremost Austrian audio advertising sales house RMS Austria (RMS) has chosen the LeadsRx multi-touch attribution platform to power the RMS Attribution measurement and insights services it provides to advertising clients.

LeadsRx Announces the Compatibility of their Multi-Touch Attribution Solution with Triton Digital’s Podcast and Advertising Solutions

LeadsRX

LeadsRx can be Leveraged by Triton’s clients to Measure Podcast Advertising Data alongside other Channels including Digital, OTT, Television, Radio, Mobile, and More.

A Jargon Busting Guide to B2B Programmatic Advertising

Inbox Insight

We’ve pulled together key terms, concepts and AdTech acronyms into this easy-to-digest glossary of Programmatic advertising terms. As B2B entry into Programmatic advertising continues to evolve and gather momentum, we’ll be keeping pace by regularly updating this glossary. Ad Fraud – occurs when an advertiser is charged for ad placements that have never been seen by human eyes. Ad Inventory – advertising space that a publisher has available.

Why Improving Failed AdWords Campaigns Creates the Best B2B Advertising Campaigns

Directive Agency

But drink some water and chug it down because the faster that you realize it, the better your advertisements will be. Here’s the problem with creating advertisements from scratch. The problem with creating advertisements from scratch. There’s no such thing as a perfect advertisement. With an advertisement built from scratch, you can’t continue to polish out the imperfections of your AdWords campaign. In just four months, the Wizards won a 277% ROAS.

Top benefits of using self-serve programmatic

Choozle

Self-serve programmatic advertising has made quite an impact in the marketing world over the past several years. Campaign and client performance: Directing more of the client’s budget toward the media purchase will proportionally increase the campaign’s return on ad spend (RoAS).

How Custom Omnichannel Marketing Analytics Can Make or Break a Campaign

Digilant

Anticipating and understanding consumer behavior and engagement with your brand is perhaps one of the most challenging tasks for marketers and advertisers. Analytics can help you increase return-on-ad-spend (ROAS).

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choozlechat: creative optimization with Mike Gerpe, Shotzr

Choozle

MSJ: Before we dig into digital advertising creative, can you explain what Shotzr does? MSJ: From your point of view, how important are creative assets to the success of a digital advertising campaign? MSJ: What are some common missteps that you see with digital advertising creative? Achieves up to 100% ROAS. MG: Until now, marketers have either paid a premium price (per photo) for generic stock photos or paid an agency or photographer for customized creative.

choozlechat: Learning from your holiday marketing strategies with Megan Dyer

Choozle

Megan Dyer, Strategist, Choozle: Advertising gets very competitive in Q4, so the earlier that you can get started on your holiday marketing strategies, the better chance that you have of being early to fill the top of the funnel. Once mid-December hits, as work slows for many and people are more focused on the holidays, it may be more valuable for some businesses to slow advertising until the new year.

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Healthcare Marketers Gain Programmatic Power Using Unique Deterministic Data

Digilant

sectors, with programmatic accounting for 19% of healthcare digital advertising budgets versus 80% elsewhere. However, operating behind-the-programmatic-curve is also understandable, given the unique challenges that healthcare advertisers must navigate. It’s time for health and pharma to go “all-in” on digital , by effectively embracing all of the available channels and quality data to achieve advertising goals, while also gaining scale and efficiency.

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How to Determine a Bidding Strategy for Different Types of Ads

Hubspot

I actually remember feeling similarly when I first started getting into paid advertising campaigns at the marketing agency I worked at. But as a marketer, it's important to understand how to set up your paid advertising campaigns so you get the most out of your budget.

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5 Performance Marketing Industry Insights – Download the Full Guide

Outbrain

A key aspect of performance marketing is trying out different channels and A/B testing various campaigns to see what works best, continually optimizing to maximize your ROAS (return on ad spend). Advertisers/Marketers Agencies BrandsFor every performance marketer, the daily challenge is the same. Of course, you are selling a specific product or service, you have a unique target audience to consider, and your own set of KPIs.

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5 Mistakes to Watch Out When Measuring App Campaigns

Outbrain

Inevitably, today, both the vast mobile app landscape and ever-growing user expectations demand that advertising strike a balance between user acquisition and sustaining long-term relationship to maximize their lifetime value (LTV). In other words, only advertisers that work with an MMP are able to follow their users across some of mobile’s largest networks , including Facebook, Google, Twitter, and Snapchat, leaving gaps in campaign measurement for everyone else.

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Adjusting Digital Media Strategies in a Changing Business Climate

Hubspot

While each business is different and there are many factors to consider, understanding current media trends is an important step in adjusting your approach to advertising. Should you be advertising in 2020? Where should you advertise? But what does this mean for advertisers?

Digilant Announces MAIA: Programmatic Power With Human Insights

Digilant

This straightforward yet powerful infrastructure will be used to power DIGILANT and offers advertisers the harmonious combination of programmatic power and human derived insights, in one easy-to-use solution. . The existing set of online advertising solutions is conceptually inadequate for what marketers need to be successful in 2019 and beyond”, says Raquel Rosenthal, CEO of Digilant. The result is advertisers exposed to potential overspending, fraud and brand safety concerns.

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The Last Click Paradox – Why Last Click Attribution is Overrated

Outbrain

One of the big opportunities for marketers in native advertising is their ability to own the clicks before the last click. As performance marketers, we all want to get the best ROAS (Return On Ad Spend) and quantify the proof that our marketing works. Advertisers/Marketers AgenciesOver a decade ago, the idea that you could measure your marketing activities and allocate dollars to actual results was quite revolutionary.

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Data-Driven Mindset Powers Marketers to Greater Success with LeadsRx

LeadsRX

August 31, 2021 – Marketing analytics company LeadsRx today announced that Pittsburgh-based multimedia company Steel City Media is using the LeadsRx platform as the core infrastructure supporting the data-driven marketing solutions it provides to advertising clients. Portland, Ore.,

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Top 10 Takeaways from Outbrain Academy

Outbrain

Have you heard about Outbrain Academy’s latest course that certifies you as a Native Advertising Strategy Expert? Native Advertising has come a long way. Spending on Native Advertising platforms mean you are supporting quality journalism. A trust environment matters for ROAS.

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Time to Get Personal with Dynamic Creative

Digilant

Meeting consumers or potential customers where they are instead of serving a generic message is key when attempting to maximize Return on Ad Spend (ROAS). Brian Francis, Director of Programmatic Advertising at Vehicle, describes engagement in two main phases, “On the engagement side the question would be what can we leverage from a programmatic perspective that can help grab the attention of the target by leveraging something familiar.

10 PPC Trends You Can’t Ignore in 2020

Single Grain

Google released 18 updates in Google Ads in the last quarter of 2019 alone, while Bing made four changes in Microsoft Advertising in the whole year. As for Microsoft, they've been testing AI-powered recommendations in their Advertising Editor. via paid downloads and in-app advertising.

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Digital Future: Predictive Advertising, Chapter 2 – The 9 Biggest Challenges in Marketing Technology at a Glance

QuanticMind

The second chapter of our blog series on digital advertising trends covers the biggest challenges in martech – and how marketers can strategically tackle them. Digital advertising trends can be difficult to identify in a challenging and ever-changing advertising landscape. With buyer journeys becoming more consumer-centric, market forces are pushing brands to deliver higher-quality, more-relevant, and more-cohesive advertising experiences.

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5 Content Pillars for Successful Rebranding

Outbrain

Alistair Dodds, of marketing agency Ever Increasing Circles , was tasked with the rebrand and relaunch of High End Outlet, a discount designer clothing e-commerce retailer. Sukhbir Mehla, Founder of Zeemo, a digital agency based in Australia, facilitated a rebrand for Energy Window Fashion.

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choozlechat: Social to Programmatic with Tayler Carpenter, Blue Wheel Media

Choozle

After putting together a case study on their adoption of Choozle, we wanted to understand more how they integrated programmatic advertising into their overall marketing solutions for their clients. We sat down with Tayler Carpenter, the Advertising Manager at Blue Wheel Media to better understand the art of social to programmatic. MSJ: As a social media-first agency, what was the driving force behind bringing programmatic advertising into your service offering at your agency?

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Caring for the customer – What I Like About What We Do

LeadsRX

Our attribution insights are built around a CMO-level attribution report examining the trailing dataset period, highlighting specific insights and suggested changes to optimize your advertising. Dedicated Support for Agencies. Find out more about marketing attribution for agencies.

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Intent Marketer’s Guide to Programmatic Ads

TrueInfluence

Fed up with old school hit-and-miss advertising campaigns? It’s high time to take a plunge into adtech innovation with this short guide to programmatic advertising. Look around our various insightful resources and get more informed about various B2B advertising strategies.

LeadsRx Ranks Among Highest-Scoring Businesses on Inc. Magazine’s Annual List of Best Workplaces for 2021

LeadsRX

Today LeadsRx serves more than 5,000 customers including advertising and marketing agencies, global and local companies and brands. Portland, Ore., May 18, 2021 – Marketing analytics company LeadsRx is pleased to announce that it has been named to Inc.

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How to Get Started with Performance Marketing

Outbrain

Needless to say, it also completely altered the way companies advertise and sell. Performance marketing is the term given for online marketing campaigns where advertisers pay marketing companies or advertising platforms for results achieved, such as clicks or conversions.

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5 Facebook Ads Trends You Can’t Ignore in 2020

Single Grain

67% of social advertisers consider Facebook to be the most effective social media platform they use. Now Facebook is strictly pay-to-play, and advertisers need to go above and beyond boosting a post every so often. There are 7 million advertisers on Facebook.

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Intent Marketer’s Guide to Programmatic Ads

TrueInfluence

Fed up with old school hit-and-miss advertising campaigns? Programmatic advertising uses real-time bidding (RTB) to make instant purchases, like a robot shopping and buying on your behalf. Choose and test digital ad formats for your programmatic advertising channels.