LeadsRX

FEBRUARY 8, 2022

Small and medium-sized businesses are experiencing the benefits and value that come from having marketing attribution and analytics as a service they count on to deliver return on ad spend (ROAS) and conversion intelligence, which drive increased sales. CMOs and CIO/CISO Partnering to Achieve Privacy-Centric and Effective Marketing.

Marketing Attribution 52

Marketing Attribution Multi-Touch Attribution Paid Search Agency Analytics 52

Outbrain

OCTOBER 13, 2022

Every marketer knows that finding new customers today is a multi-step process. Case in point: Together with agency Segmenta Communications, Bosch created and ran an Outbrain campaign to increase brand awareness for their innovative devices. Native advertising on the open web is a powerful channel for content marketing.

Top of Funnel 29

Top of Funnel Funnel Advertising Advertising Agencies Advertising Funnels 29

LeadsRX

MARCH 21, 2022

People + Data = Better: An occasional series profiling an agency or enterprise marketer doing good with data. Data is great, but this agency rep enjoys making sense of the analytics so his clients can improve marketing performance. ROAS – that’s huge for them,” Calvin said. and Canada. Getting Granular with the Data.

Advertising Agencies 87

Advertising Agencies Multi-Touch Attribution Paid Search Agency Analytics 87

ClickZ

JUNE 6, 2023

What no one is talking about, though, is that these regulations are not as sweeping as the ‘Accept All Cookies’ pop-ups make it seem, and that leveraging a household-first strategy in your social and digital advertising provides a better attribution for measuring incremental ROAS than approaches predicated on third-party cookies.

Multi-Touch Attribution 59

Multi-Touch Attribution Multi-Channel Advertising Agencies Paid Search Agency 59

Martech

NOVEMBER 15, 2021

Built 100% on the Salesforce platform, Full Circle Insights offers multi-touch attribution, comprehensive funnel metrics and lead management technology. Built-in customizable multi-touch attribution models allow marketers to get comprehensive attribution metrics across all their data. Target customers. Target customers.

Marketing Attribution 108

Marketing Attribution Marketing Automation Services Enterprise Management Full Circle Insights 108

Single Grain

MAY 29, 2023

Whether you’re a business owner looking to expand internationally or a marketer seeking to optimize your global advertising efforts, this article will walk you through the basics of running successful PPC campaigns on a global scale. Work With Us What Is International PPC Advertising? Let’s begin!

Paid Content 52

Paid Content PPC Paid Search Agency Budget Programs 52

LeadsRX

MAY 18, 2021

Today LeadsRx serves more than 5,000 customers including advertising and marketing agencies, global and local companies and brands. A fast innovator and a marketer’s choice for 5,000-plus global and local brands, LeadsRx is an unrivaled multi-touch attribution SaaS platform. magazine editor-in-chief Scott Omelianuk.

Multi-Touch Attribution 52

Multi-Touch Attribution Peer-to-peer Paid Search Agency Multi-Channel 52

LeadsRX

APRIL 12, 2022

While LinkedIn will leverage the Oribi technology for its LinkedIn customers to measure how effective LinkedIn advertising is working – essentially grading its own homework – Oribi no longer independently serves clients of its own. LeadsRx tends to work with mid-size to larger enterprises and agencies.

Marketing Attribution 79

Marketing Attribution Multi-Touch Attribution Analytics Advertising Agencies 79

Single Grain

SEPTEMBER 14, 2022

However, as the metaverse is still quite a new (and booming) concept, you will require the expertise of a top metaverse marketing agency to help you access and monetize this new digital world. This article lists the top metaverse advertising agencies that will help you offer a customer-centric metaverse experience to maximize your profits.

Advertising Agencies 59

Advertising Agencies Paid Search Agency Paid Content Ad Agencies 59

LeadsRX

JUNE 9, 2021

There are providers out there that offer straight-up marketing tools that help agencies and enterprise marketers do a better job of reaching the right people at the right time with a focus on achieving a better return on ad spend (ROAS). Some are advertiser and DSP-focused; others are tied to SSPs and publishers; and some are a mix.

Enterprise Management 96

Enterprise Management Work Management Marketing Management Paid Search Agency 96

LeadsRX

JUNE 9, 2021

There are providers out there that offer straight-up marketing tools that help agencies and enterprise marketers do a better job of reaching the right people at the right time with a focus on achieving a better return on ad spend (ROAS). Some are advertiser and DSP-focused; others are tied to SSPs and publishers; and some are a mix.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Vision Edge Marketing

FEBRUARY 1, 2022

The early 20th-century department store magnate, John Wanamaker, who famously said, “I know half the money I spend on advertising is wasted, but I can never find out which half,” couldn’t have imagined the analytical power of today’s innovative artificial intelligence (AI) tools for marketers.

Marketing AI 221

Marketing AI Marketing Automation Services Analytics Enterprise Management 221