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4 digital marketing pain points SMBs face today by Microsoft Advertising

Martech

This opportunity to bring creativity and agility to the table is one of the many reasons why employees find SMBs rewarding workplaces. Tasked with a new campaign, the digital marketing lead faces questions on how to create, target and execute digital advertising: When do you launch a digital campaign? What platform do you advertise on?

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Best Practices for Setting Up Digital Advertising Campaigns

Choozle

Digital advertising has become an essential tool for businesses looking to engage audiences and drive outcomes. The constant introduction of new technologies makes it more accessible than ever to design and implement advertising campaigns. In fact, the global digital advertising market is valued at $701.20 billion by 2026.

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#50 Calvin Lathan From Hybrid Media Services on Measuring radio and podcast advertising for performance

LeadsRX

Calvin Latham is the Director of Business Insight and Intelligence at Hybrid Media Services , the Armonk, New York-based direct response audio advertising agency. He uses multi-touch attribution from LeadsRx to measure audio advertising performance. So that allows us to change up our media buying system.”

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How to Use ChatGPT to Analyze Your Media Plan Performance

Bionic

Now, Bionic Uses AI to Analyze Media Buying Wouldn’t it be amazing to use AI to analyze your media plans and your advertising performance? For this to work the best, you should have KPIs set in your media plan and have imported performance data from your advertising platforms prior to exporting the data. ROAS means “Return on Ad Spend.”

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Advertiser Perceptions: Encrypted email identifiers and the changing Identity landscape

Liveintent

To understand how advertisers are preparing for and adapting to changes in identity within the digital landscape, LiveIntent conducted a study in partnership with Advertiser Perceptions. Most agree that advertisers and publishers have a primary responsibility for finding alternatives to third-party cookies.

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How to optimize your marketing budget: Do more with less

Sprout Social

See where your dollars had the most impact in the previous year—the campaigns that brought the biggest return on ad spend (ROAS), conversion rates or lead sources. The advertising team may not know what the content team is doing and the PR team is unaware of what the customer marketing team is up to.

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How to control Performance Max campaigns

Martech

Performance Max campaigns from Google are causing quite the stir in the advertising world. Performance Max campaigns are one of the most automated campaign types available in Google Ads, and the lack of controls is one of the main causes for concern among advertisers. Automation needs space to learn.

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