Surprise: Most B2B Advertising Isn’t Good. Or Is It?

The Point

A recent report by LinkedIn and research agency System1 found that the bulk of B2B advertising is ineffective. I’ve written elsewhere in this space about the sorry state of B2B creative in general, so the headline came as no surprise. Surprise: Most B2B Advertising Isn’t Good.

What is a Creative Agency and When Do You Need One?

Marketing Insider Group

If you’re not living under a rock in the branding world you’ve probably heard quite a bit about creative agencies. Maybe you’ve even heard (and eye-rolled if you’re like me) the use of “creative” (the noun) as in “he’s in charge of creative.”. What is a Creative Agency?


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What Every Creative Advertising Agency Needs To Know To Endure The Digital Transformation

Stevens & Tate

Let’s face it: the transformations that are taking place in the digital world have altered the definition of being a creative. Understanding the impact these changes have on creatives and figuring out how to navigate them can be an overwhelming task.

The RebelMouse Creative Agency


We're the best in breaking news and crisis communications: Our digital services agency built the version of Axios that fueled their rapid growth, making them a new media giant over the past three years. Native advertising. Programmatic advertising. Built for Times of Uncertainty.

The RebelMouse Creative Agency


We're the best in breaking news and crisis communications: Our digital services agency built the version of Axios that fueled their rapid growth, making them a new media giant over the past three years. Native advertising. Programmatic advertising. Built for Times of Uncertainty.

How Creative Marketers Can Get What They Need From Data

Marketing Insider Group

Data and creativity have always been siloed, even in our own minds. You’re probably well-acquainted with the idea that our “left brains” are more logic- and data-focused, while our “right brains” house our creativity. To be effective for its audience, creative marketing needs to be data-led—but the data deluge can be overwhelming. Marketers have to strike a balance between data insights and unique creative, increasing their confidence in their ability to execute. .

8 Common LinkedIn Advertising Mistakes

The Point

In a remarkably short time, LinkedIn has grown to become a major player in B2B advertising (at about 20% of total industry spend, according to industry watchers ), quickly rivaling search advertising on Google. At our demand generation agency , LinkedIn advertising is a staple of most client campaigns, and yet when we propose LinkedIn to clients, we often hear comments to the effect of: “We tried and couldn’t make it work.” Stale Creative.

B2B creative: 6 best practices for social media

Modern B2B

The post B2B creative: 6 best practices for social media appeared first on Modern | B2B Marketing Agency.

Top 15 Advertising Agencies in Australia


Top 15 Advertising Agencies in Australia. Similarly, if you have the desire to monetize Australia’s growth, you will need to advertise your brand. Hence, this list of the best advertising agencies in Australia that might help you on your quest. The Brand Agency.

Five Reasons To Hire An Advertising Agency Versus Staffing In-House

Stevens & Tate

Marketing and advertising are essential for the success of any business. As your company grows, you will eventually be faced with the difficult decision of whether to build your own marketing group or to outsource to an advertising agency. Advertising Agency Articles Directors

The creative process in advertising, from idea to impressions


Someone once told me that creativity doesn’t exist. We often think that creativity is reserved for those who are in those “creative” roles, a.k.a., I believe that every single person is creative and that, in business, everyone in every department has a creative process. This is especially true for those in the advertising industry, where truly original ideas are #goals. The creative process in advertising.

The Dismal State of B2B Email Creative

The Point

What you might call the Dismal State of B2B Email Creative is, I believe, creditable to two factors: 1. Creative is now an afterthought to marketing technology and data. But creative, clearly, doesn’t matter. But it’s clear that no such standard applies to email creative. Take, for example, the campaign below, newly arrived from Oath , a “digital content and advertising” subsidiary of Verizon, Inc.

choozlechat: Display ad creative with Creativity Multimedia


Megan Sullivan-Jenks, Director of Marketing & Communications, Choozle: From your point of view, how important are display ad creative assets to the success of a digital advertising campaign? Jim Wagner, Designer, Creativity Multimedia : Creative assets can be critical to a campaign’s ROI. Because the creative is so outrageous and sometimes offensive they get huge amounts of press coverage (which is free). The creative does all the work.

Top 15 Advertising Agencies in Westcoast, USA


Top 15 Advertising Agencies in Westcoast, USA. Digital advertising, in fact, accounted for almost 50% of the total ad spend in 2019. Hiring an agency that answers to all of your advertising needs. AMP Agency. Dailey Advertising.

Top 15 Advertising Agencies in Europe


Top 15 Advertising Agencies in Europe. The internet world is head over heels in love with advertising leading to some truly innovative advertising campaigns. Digital advertising is the present and it definitely claims the future! Long Live Advertising.

What is a Creative Management Platform (CMP)?


It’s an ad tech term that has grown rapidly within digital advertising circles but what exactly is a creative management platform, or CMP? Driving engagement through creativity. Personalising at scale, via dynamic creative optimisation (DCO). Can your agency do that?

4 Major Ways Your Creative Agency Can Make Money


When a video really impresses me, I research the advertising agency that conceptualized the campaign for its clients — like this one, from Sarto Restaurant: I loved how this commercial mixed funky music with action shots. But what else can creative agencies offer?

Top 15 Advertising Agencies on the East Coast USA


Top 15 Advertising Agencies on the East Coast USA. Did you know that the first advertising agency in the United States was in Philadelphia? Palmer set up the first advertising agency in Philadelphia around 1840. is a full-service advertising agency.

How will technology transform the fragile client/agency ecosystem?


30-second summary: The client/agency ecosystem is profoundly being reshaped, effectively fueled by new technological advances across the partnership lifecycle. Complexity has undermined the agency industry. The agency world is inherently complex, but it doesn’t have to be complicated.

Creativity and AI at Cannes Ad Fest


Later this month, industry luminaries from advertising, media, technology, and fashion will crowd the French Riviera resort of Cannes for an annual conference on communication, commerce, data, and design. The Cannes Lions festival will be packed with executives from the world’s top advertising agencies and influential marketers from many industries, and I hope you’ll tune in to see what Oracle has to say, too.

Essential online advertising trends | 2021


Online advertising trends for 2021 promise to be very interesting. Indeed, while 2020 has been a strange time for marketers, the advertising trends highlighted in last year’s blog are proving extremely relevant. Those who honed in on their online advertising strategies thrived.

5 Creative Advertising Trends Seen in 2021 (So Far)


While marketers and advertisers are already accustomed to working in a fast-paced industry, it still left many seasoned professionals scratching their heads. So far, 2021 has been a breath of fresh air, bringing a collection of new and exciting marketing and advertising trends with it.

Top 15 Advertising Agencies in the Middle East


Top 15 Advertising Agencies in the Middle East. This blog lists the best advertising agencies in the Middle East. For the past few weeks, we have been covering the best advertising and content marketing agencies in various parts of the USA and Europe.

Top 15 Advertising Agencies in the Midwest USA


Top 15 Advertising Agencies in the Midwest USA. Confused about how to advertise your new product? We have put together a list of the top advertising agencies in the Midwest, USA. These advertising agencies in the Midwest USA can help you do just that.

How Tre Creative Agency stays ahead with in-house display advertising


Known for being at the forefront of the in-house movement, Three has been a customer of the Bannerflow creative management platform (CMP) since 2014. At the heart of Three’s in-house strategy is its award winning in-house agency, Tre Creative Agency. Three Sweden’s in-house agency: Tre Creative Agency. Tre Creative Agency is the in-house agency of Three Sweden and Hallon. Bannerflow’s CMP is a key asset for Tre Creative Agency.

Agency or In-House Creative: Which Approach Is Right for You?


One of the latest evolutions is in how brands execute their creative. While brands used to rely on external agencies and partners, many leading brands are now building their own creative teams in house. A 2018 Digiday survey reported that 69% of brands surveyed already conduct over half of their creative marketing and advertising internally. As all of these moving parts take time to come to full fruition, brands may continue to outsource creative work.

8 Ways Display Advertising Can Help Travel Advertisers


It’s no secret that the past year has been pretty heavy going for the travel industry and its advertising. It’s a perfect storm, meaning the travel industry will need to adapt when it comes to its advertising. And display advertising could be just the key to success!

4 Benefits of Hiring a Marketing Agency vs. Hiring an In-House Team

SmartBug Media

Those who run a business typically understand the importance of marketing, but the question of hiring a marketing agency versus hiring an in-house team lingers. With an agency, you get more bang for your buck! A marketing agency brings so much to the table !

How to Bring Your Brand Marketing In-House After Working with an Ad Agency

Marketing Insider Group

You’ve been using an ad agency for years. Untethering from an ad agency can seem daunting, especially if you’ve been accustomed to outsourcing the responsibility. Paying an agency to handle brand marketing and advertising can be expensive.

Agency 187

Where Does Martech Fit in the Creative Agency Triumvirate?


Well, that was the goal… For any professional who has worked inside an agency, he or she has likely witnessed a similar power struggle between the art director and copywriters. How has the creative marketing agency triumvirate evolved with time?

Top 15 Advertising Agencies in Southeast Asia


Top 15 Advertising Agencies in Southeast Asia. By 2026, digital advertising agencies in Southeast Asia are predicted to grow by 13.93% In fact, it will reach a whopping amount of $15.35 Today, most businesses are investing in advertising. Mirum Agency.

The Essential Marketer’s Guide to Advertising in Gaming


Yet – a lot of marketers have still not tried gaming advertising. This article will go through what advertising in gaming is, why you should try it, and how to get started in this new and exciting channel. What is advertising in gaming? What is advertising in esports?

The Ultimate Guide to Programmatic Advertising for Brands in 2021

Single Grain

Unless you are new to advertising, the odds are high that you’ve heard the expression “reaching the right audience at the right time” a million times. Still, if you aren’t familiar with programmatic advertising, this term may sound a bit daunting to you.

Top 5 Revenue Streams for Agencies


Let’s take a look and the top 5 revenue streams for agencies working in today’s complicated market. First, we’ll touch on the different kinds of revenue streams, then we’ll give you the list of the top five that work best for many agencies. Creative Services.

20 Creative Agencies You Should Follow on Instagram


Instagram has evolved into a perfect visual platform for agencies, filled with photos of office parties, company outings, and creatives hard at work behind their Macs. And while there were more than a few pictures of agency pups and craft beers, Instagram has also become a place where agencies can share behind-the-scenes shots of their latest work and highlight their accomplishments. A must-follow if you want a glimpse of what life is like at a top agency.

Paradox and Gamer Creative: Transparency in advertising


Yet some companies who use our platform, choose to work alongside a creative agency when producing display advertising with Bannerflow. Combining a creative agency with a creative management platform (CMP) . Paradox uses a single creative agency, Gamer Creative in the UK, to design and build all its display advertising. What are the pain points facing your industry when performing digital advertising?

Why this LinkedIn Ad Works: 2 Key Tips for Success

The Point

For many B2B Marketers, advertising on LinkedIn is becoming a demand generation staple. At our agency , we’re seeing great results across a broad swath of clients from LinkedIn Sponsored Updates in particular, at a cost per lead similar to, or sometimes better than, traditional search marketing. The creative requirements for sponsored updates are simple – a few lines of text and a custom image.