Bannersnack

MARCH 5, 2024

2 minutes read Creatopy, an AI-driven creative automation platform, is announcing the launch of Ad Studio—an innovative solution set to redefine the landscape of digital advertising, following the $10M Series A investment raised in Q4 of 2023.

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Stevens & Tate

OCTOBER 3, 2022

It wasn’t that long ago that businesses had limited data to use for their creative. Marketing campaigns were often built using subjective creative instinct and little else. The following are just a few ways that advertising agencies use data driven creative tactics to influence your marketing campaign for the better.

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Choozle

APRIL 18, 2023

Digital advertising has become an essential tool for businesses looking to engage audiences and drive outcomes. The constant introduction of new technologies makes it more accessible than ever to design and implement advertising campaigns. In fact, the global digital advertising market is valued at $701.20 billion by 2026.

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Martech

DECEMBER 29, 2022

At the same time, the explosion of ad-supported connected TV (CTV) and over-the-top (OTT) services gives advertisers more options in delivering ads to consumers. For advertisers, the combination of sports and ad-supported Disney-owned and Netflix series means more premium inventory attracting big audiences in the year to come.

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Marketing Insider Group

JANUARY 31, 2023

That’s why we’ve come up with a list of important qualities to consider when deciding whether an agency will help your business thrive. Here’s what you need to know to review and select a marketing agency that’s guaranteed to grow your business. Consider the following criteria to set your business up for success.

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Digilant

OCTOBER 4, 2023

Many factors have contributed to the exorbitant growth of programmatic digital advertising: better technology, a need for better targeting, and the introduction of mobile phones, to name a few. Experts no longer question the validity of programmatic marketing or if advertisers use it. These ads were about reach, not relevance.

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Bannerflow

AUGUST 15, 2019

Known for being at the forefront of the in-house movement, Three has been a customer of the Bannerflow creative management platform (CMP) since 2014. At the heart of Three’s in-house strategy is its award winning in-house agency, Tre Creative Agency. Three Sweden’s in-house agency: Tre Creative Agency.

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ClearVoice

OCTOBER 26, 2020

Well, that was the goal… For any professional who has worked inside an agency, he or she has likely witnessed a similar power struggle between the art director and copywriters. How has the creative marketing agency triumvirate evolved with time? The evolution of the creative agency triumvirate.

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Valasys

APRIL 3, 2024

3rd April, New Jersey: The adoption of generative artificial intelligence imaging in the advertising is highly time-saving as it seamlessly delivers pre-personalized ads to a broad audience. On the other hand, creativity ought to be kept at the frontline of advertising innovation. This news is sourced

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Martech

FEBRUARY 8, 2024

Advertisers using creative optimization for video ads now can include ads for audio channels in these omnichannel campaigns. Today, ad-serving company Clinch announced it added audio channels to its Flight Control creative delivery platform. and to customize the creative using generative AI. Why we care. Serving to audio.

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Martech

DECEMBER 10, 2021

Rochon is CEO and Chief Creative Officer at Kastner, one of the few Black leaders in the international agency space. We were talking about how the generational embrace of a multicultural society aligns with multicultural curation in marketing and advertising. “I don’t do advertising for advertising’s sake.

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QuanticMind

OCTOBER 17, 2023

Given the increase in digital advertising investment from financial institutions (FIs), it’s more critical than ever for advertisers working for FIs to understand and adhere to these regulations. This piece will break down what the ruling means, how it’s changed the advertising landscape, and how marketers can adapt.

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Bannerflow

MAY 18, 2021

It’s no secret that the past year has been pretty heavy going for the travel industry and its advertising. It’s a perfect storm, meaning the travel industry will need to adapt when it comes to its advertising. And display advertising could be just the key to success! Video travel advertising can make a bigger impact.

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Stevens & Tate

APRIL 23, 2021

Marketing and advertising are essential for the success of any business. As your company grows, you will eventually be faced with the difficult decision of whether to build your own marketing group or to outsource to an advertising agency. Here are five benefits to hiring a full-service advertising agency.

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Zoominfo

MARCH 12, 2018

As with nearly every other aspect of business— automation, predictive learning, and artificial intelligence have drastically changed the advertising landscape. Programmatic advertising. Yet, B2B marketers have been slow to adopt programmatic advertising, especially compared to their B2C counterparts. The biggest change?

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Stevens & Tate

JUNE 16, 2023

Advertising is an integral ingredient of building a successful business. You must devise creative advertising strategies if you want your customers to choose your products or services over the competitors’ While there are many ways to advertise, your chosen strategy must fit your brand objectives.

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Bannerflow

DECEMBER 16, 2021

The winner is Center Parcs : We spoke to Ines Coppers, Online Media Expert at Pierre et Vacances Center Parcs Group (PVCP) about how her brand stays agile and remains customer focused within its display advertising. Are the creative assets custom built or are they repurposed from your existing brand library?

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Digilant

AUGUST 2, 2023

These numbers speak to the power of retail media advertising and the opportunities they create for brands and agencies everywhere. What is Retail Media Advertising? Retail media advertising is the buying of media on a retailer’s media network. Let’s go back to our example with Walmart and Melanie.

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Digilant

AUGUST 2, 2023

These numbers speak to the power of retail media advertising and the opportunities they create for brands and agencies everywhere. What is Retail Media Advertising? Retail media advertising is the buying of media on a retailer’s media network. Let’s go back to our example with Walmart and Melanie.

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Martech

OCTOBER 28, 2022

This opportunity to bring creativity and agility to the table is one of the many reasons why employees find SMBs rewarding workplaces. Tasked with a new campaign, the digital marketing lead faces questions on how to create, target and execute digital advertising: When do you launch a digital campaign? What platform do you advertise on?

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Martech

OCTOBER 19, 2022

Was it the creative? Programmatic advertising gives you all those good, actionable insights into campaign performance. So here’s what you need to know about programmatic advertising. Table of contents What is programmatic advertising? Table of contents What is programmatic advertising? Where it ran? When it ran?

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Digilant

AUGUST 10, 2023

As fast-growing channels like connected TV and digital out-of-home are increasingly transacted programmatically, the influence (and complexity) of programmatic advertising will continue to grow. Programmatic advertising is a vital part of the modern marketing playbook. What Is Programmatic Advertising?

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Digilant

AUGUST 10, 2023

As fast-growing channels like connected TV and digital out-of-home are increasingly transacted programmatically, the influence (and complexity) of programmatic advertising will continue to grow. Programmatic advertising is a vital part of the modern marketing playbook. What Is Programmatic Advertising?

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Bannerflow

APRIL 7, 2020

Celebrating the very best in display advertising, whether that is through the application of technology or impactful design. And after much deliberation, the winner of the best display advertising campaign of winter went to Swedish betting company ATG. So we asked for a hard drive from the agency that makes our larger film productions.

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Martech

APRIL 19, 2024

And they already have much of the information that advertisers request from prospects in a lead gen form. Lauren Petrullo is the CEO and founder of marketing agency Mongoose Media LLC. For a campaign for a travel agency, for example, she asked prospects about their travel plans. Petrullo’s agency isn’t one of them. “We

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Bannerflow

DECEMBER 16, 2021

The power of social media as a space for brands to focus advertising spend is becoming increasingly undeniable – so monitoring latest trends can be crucial for success. By the end of 2021, Statista predicts social advertising spend could reach $153,974 million – that’s projected to grow by 10.93% annually to $233,137 million by 2025.

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Bannerflow

DECEMBER 9, 2020

Online advertising trends for 2021 promise to be very interesting. Indeed, while 2020 has been a strange time for marketers, the advertising trends highlighted in last year’s blog are proving extremely relevant. Those who honed in on their online advertising strategies thrived. Creative optimisation.

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Digilant

OCTOBER 16, 2023

Today, in 2023, display advertising remains a dynamic discipline and an important overall piece of the digital advertising puzzle. What Is Display Advertising? Does Display Advertising Still Work? These visual ads are typically displayed on websites, social media platforms, and mobile apps in various formats and sizes.

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Webbiquity

FEBRUARY 17, 2022

Most people still have to drive to work, so they have to drive past billboards where your company could be advertising. People still walk down the street meaning you can advertise on posters, bus stop shelters, and busses. Hire an Agency To Help. Get Creative With Campaigns. Be creative (or hire for creativity).

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Martech

OCTOBER 6, 2023

The creation of multiple ad backgrounds allowing advertisers to choose relevant creative for their targeted audiences. The generation of multiple text options based on the advertiser’s original copy to better reach selected audiences. Image expansion. Text variations. Get MarTech! In your inbox.

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Choozle

JULY 26, 2023

Almost every sector is directly impacted by this, and digital advertising is no different, as brands and agencies may be considering reducing their ad spend or pausing it altogether. As we navigate the turbulence, what approach is best for the long run, and how can brands and agencies meet their goals in this current environment?

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Bannerflow

APRIL 27, 2020

Digital advertising trends are always hot topics of discussion. In this article, you’ll learn what trends are shaping the future of digital advertising and how you can embrace them to benefit your business and digital advertising strategy. Onsite personalisation through dynamic creative optimisation (DCO).

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Rev

SEPTEMBER 2, 2019

What is programmatic advertising? Programmatic advertising is the next level of display ads. Programmatic advertising automates this process. Before diving into a campaign, you should take time to determine what kind of advertising boost you need and if display ads can help you get there. . Find the right tool.

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QuanticMind

JULY 27, 2023

But in 2023, there’s a new player in the content creation game, and it has the potential to disrupt just about every aspect of digital advertising: Generative AI. AI's Impact on Digital Advertising: Today and Tomorrow In some ways, AI already has its virtual fingerprints all over digital advertising. That’s just science.

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illumin

JANUARY 9, 2024

While retail media has been long established as critical to promoting goods and services at the bottom of the marketing funnel, larger media agencies have recently started to pay it the attention it deserves. Marketers are also looking to bring higher levels of creativity to the medium, making entertaining and engaging content for audiences.

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Outgrow

MAY 21, 2020

Top 15 Advertising Agencies on the East Coast USA. Did you know that the first advertising agency in the United States was in Philadelphia? Palmer set up the first advertising agency in Philadelphia around 1840. Since then, advertising agencies have come a long way. Bartle Bogle Hegarty [BBH].

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Outgrow

DECEMBER 9, 2020

Top 15 Advertising Agencies in Australia. Similarly, if you have the desire to monetize Australia’s growth, you will need to advertise your brand. Similarly, if you have the desire to monetize Australia’s growth, you will need to advertise your brand. 303 MullenLowe is a full-service advertising agency in Australia.

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