Digilant

AUGUST 10, 2023

As fast-growing channels like connected TV and digital out-of-home are increasingly transacted programmatically, the influence (and complexity) of programmatic advertising will continue to grow. Programmatic advertising is a vital part of the modern marketing playbook. What Is Programmatic Advertising?

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Digilant

AUGUST 10, 2023

As fast-growing channels like connected TV and digital out-of-home are increasingly transacted programmatically, the influence (and complexity) of programmatic advertising will continue to grow. Programmatic advertising is a vital part of the modern marketing playbook. What Is Programmatic Advertising?

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Rev

SEPTEMBER 2, 2019

What is programmatic advertising? Programmatic advertising is the next level of display ads. Also known as banner ads, you likely recognize display ads as the promotions found on website sidebars, footers, and headers. Programmatic advertising automates this process. Evaluate your display ad budget. . Find the right tool.

Advertising Agencies 122

Advertising Agencies Advertisements Advertising ROI 122

Bannerflow

OCTOBER 16, 2020

And the winner of the best display advertising campaign of summer 2020 was by conversational commerce company CM.com. We spoke to CM.com Graphic Designer, Davey Vos, and Creative Director, Paul Moelands about the campaign. Plus, Anneloes van Vugt Content, Team Lead at DEPT Agency about developing the concept. Davey: Yes!

Display 59

Display Advertising Agencies Advertisements Advertising 59

Bannerflow

DECEMBER 9, 2020

Online advertising trends for 2021 promise to be very interesting. Indeed, while 2020 has been a strange time for marketers, the advertising trends highlighted in last year’s blog are proving extremely relevant. Those who honed in on their online advertising strategies thrived. Creative optimisation.

Advertising Agencies 98

Advertising Agencies Advertisements Advertising Trends 98

Contently

FEBRUARY 2, 2021

For ads, I want creativity. As a current marketing director and previous creative director, I’ve come up with a hiring shorthand that guides my decisions: For ads, I want creativity. In digital advertising, clients quantify effectiveness by impressions and clicks delivered through paid media. Career Trajectory.

Copywriting 214

Copywriting Paid Search Agency Advertising Agencies Content Marketing 214

Bannerflow

APRIL 7, 2020

Celebrating the very best in display advertising, whether that is through the application of technology or impactful design. And after much deliberation, the winner of the best display advertising campaign of winter went to Swedish betting company ATG. So we asked for a hard drive from the agency that makes our larger film productions.

Display 52

Display Advertising Agencies Advertisements Advertising 52

Bannerflow

APRIL 27, 2020

Digital advertising trends are always hot topics of discussion. In this article, you’ll learn what trends are shaping the future of digital advertising and how you can embrace them to benefit your business and digital advertising strategy. Onsite personalisation through dynamic creative optimisation (DCO).

Advertising Agencies 89

Advertising Agencies Advertisements Advertising Trends 89

Bannerflow

JUNE 17, 2020

It’s been a testing quarter for many brands but digital advertising continues to rise to the challenge, with some exciting and experimental campaigns. However, after much deliberation, the winner of the best display advertising campaign (for one of the most challenging quarters ever) went to supermarket chain City Gross.

Display 80

Display Advertising Agencies Advertisements Advertising 80

Outgrow

DECEMBER 9, 2020

Top 15 Advertising Agencies in Australia. Similarly, if you have the desire to monetize Australia’s growth, you will need to advertise your brand. Similarly, if you have the desire to monetize Australia’s growth, you will need to advertise your brand. 303 MullenLowe is a full-service advertising agency in Australia.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Advertisements 52

Bannerflow

NOVEMBER 22, 2018

Display advertising best practices do not stand still, they change and evolve constantly. Well, banner best practices have changed much since the very first online banner ad appeared in the 1990s. From humble beginnings, display advertising has gone from simplistic static images to a key channel of digital marketing.

Display 64

Display Advertising Agencies Advertisements Advertising 64

Digilant

JANUARY 12, 2021

Just a little over five years ago, in 2015, data shows that advertisers spent about $24.48 billion on programmatic digital advertising in the United States. Experts predict that advertisers will spend just under $80 billion on programmatic advertising in 2021. . Agency Trading Desks. Supply Side Platform (SSP).

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Bannerflow

JUNE 28, 2019

Analysing and optimising display advertising is a key strategy for digital marketers. Learn what you need to know to successfully analyse and optimise your display campaigns, as we answer the following questions: Why optimise display advertising before publishing? How do you measure display advertising? What is a good CTR?

Display 75

Display Advertising Agencies Advertisements Advertising 75

Martech

AUGUST 31, 2023

Chris Kelly, CEO of Upwave, an analytics platform for brand advertising, thinks it’s possible. He believes better ad measurement for advertising-based video-on-demand (AVODs) and subscription video-on-demand (SVODs) would get brands to spend more on them. The brands we work with to measure advertising want to know if AVOD works.

Paid Search Agency 98

Paid Search Agency Advertising Agencies Funnel Advertising Broadcasting 98

Bannerflow

JUNE 7, 2019

In this article, we interview Casumo’s in-house display advertising team, learning how they stay at forefront of in-house display production and use dynamic creative optimisation (DCO). Bannerflow has been Casumo’s chosen display advertising production platform since 2012. Scaling up personalised content with Casumo.

Display 75

Display Advertising Agencies Advertisements Advertising 75

Martech Advisor

SEPTEMBER 4, 2019

Programmatic advertising platforms help advertisers/brands manage their ad campaigns effectively. Brands and organizations have realized the power of programmatic advertising and are including it in their advertising strategy. What Is a Programmatic Advertising Platform? is forecasted to reach $68.87

Advertising Agencies 85

Advertising Agencies Advertisements Advertising Paid Search Agency 85

Bannerflow

JULY 12, 2019

Programmatic advertising is now the dominant form of buying and optimising digital advertising. It’s a major component of modern advertising. In this article, we explain and define what you need to know regarding programmatic advertising through the following chapters: The definition of programmatic advertising.

Advertising Agencies 74

Advertising Agencies Paid Content Advertisements Advertising 74

Bannerflow

APRIL 7, 2020

Celebrating the very best in display advertising, whether that is through the application of technology or impactful design. And after much deliberation, the winner of the best display advertising campaign of winter went to Swedish betting company ATG. So we asked for a hard drive from the agency that makes our larger film productions.

Display 40

Display Advertising Agencies Advertisements Advertising 40

Bannerflow

SEPTEMBER 12, 2019

Display advertising is an important channel within iGaming – and it requires the right technology to do it effectively. The mass-production of dynamic creatives, real-time optimisation, and the ability to control ads across markets are minimum requirements. What are the challenges of display advertising in iGaming?

Advertising Agencies 45

Advertising Agencies Display Advertisements Advertising 45

Outgrow

MAY 28, 2020

Top 15 Advertising Agencies in the Middle East. This blog lists the best advertising agencies in the Middle East. For the past few weeks, we have been covering the best advertising and content marketing agencies in various parts of the USA and Europe. Marketing is all about people. Let us explain.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Advertisements 52

Marketing Insider Group

OCTOBER 8, 2014

We found out that Jerry Seinfeld loves advertising. Or at least getting paid by advertisers. So while the advertising industry spoke about many of the same things we’ve all been talking about for a few years now, there were a three consistent themes across all these conversations that emerged. Native Advertising.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Brand Identity 100

Bannerflow

JULY 30, 2021

The Entertainment industry is progressing towards using more advanced forms of display advertising. Use Rich Media widgets to beat banner blindness. Find your best performing with creative optimisation tools. Sustaining a powerful brand presence requires consistency across your display advertising and accuracy at high volume.

Display 98

Display Campaigns Work Management Marketing & Strategy 98

Bannerflow

JUNE 17, 2020

It’s been a testing quarter for many brands but digital advertising continues to rise to the challenge, with some exciting and experimental campaigns. However, after much deliberation, the winner of the best display advertising campaign (for one of the most challenging quarters ever) went to supermarket chain City Gross.

Display 52

Display Advertising Agencies Advertisements Advertising 52

Bannerflow

APRIL 27, 2020

Digital advertising trends are always hot topics of discussion. In this article, you’ll learn what trends are shaping the future of digital advertising and how you can embrace them to benefit your business and digital advertising strategy. Onsite personalisation through dynamic creative optimisation (DCO).

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Trends 52

Bannerflow

NOVEMBER 7, 2019

In this blog, we provide a glossary for all the key acronyms and terms essential to understand display advertising. Make sure to return on a regular basis, as we add new digital advertising jargon. Ad agency. A system through which advertisers, publishers, and networks buy and sell ad inventory. Acquisition. Ad network.

Display 40

Display Advertising Agencies Advertisements Advertising 40

Bannerflow

JUNE 17, 2021

The Spring winner of our 2021 best display advertising campaign competition fought off a great many worthy opponents. Of which, Amedia Kreativ is the in-house creative agency for the publisher. Hanne-Mari Rustad Odden: I’ve actually made this type of banner before – without Bannerflow, and that was a time-consuming procedure.

Display 98

Display Campaigns Banners Best Practices 98

Bannerflow

OCTOBER 12, 2018

Google is 20 years old this Autumn and it dominates digital advertising. In fact, its advertising business accounts for most of parent company Alphabet’s revenue, which was a cool $26.6 For display advertisers, Google’s tools are what many brands rely on when serving ads and gaining insight into performance. billion in 2008.

Paid Search Agency 75

Paid Search Agency Display Doubleclick Advertising Agencies 75

Tomorrow People

NOVEMBER 9, 2018

Just a few years ago, the majority of any budget for online marketing went on media — banner ads, popups, interstitials, wraparounds, all the advertising media that ride into your mind on the back of someone else’s content. It’s hard being a content marketing agency ’s client. And when you think about it, that’s great news.

Paid Content 136

Paid Content Advertising Agencies Spending Paid Search Agency 136

Bannerflow

JUNE 17, 2020

It’s been a testing quarter for many brands but digital advertising continues to rise to the challenge, with some exciting and experimental campaigns. However, after much deliberation, the winner of the best display advertising campaign (for one of the most challenging quarters ever) went to supermarket chain City Gross.

Display 40

Display Advertising Agencies Advertisements Advertising 40

Bannerflow

MARCH 6, 2019

In this blog, we explain how a creative management platform (CMP) makes using dynamic content simple by: Making it easy to add a data feed. Dynamic creative changes your perception of travel marketing. Dynamic creative changes your perception of travel marketing. Using dynamic content in your travel banners without a CMP.

Display 70

Display Paid Search Agency Ads Banners 70

Bannerflow

OCTOBER 3, 2019

The telecom industry is a challenging environment for marketers and it can be hard for display advertising to cut through the noise. What’s more, using the right technology and strategies, display advertising can have a huge impact. Indeed, the data shows that in-banner video can increase click-through-rate by as much as 18.4%.

Display 40

Display Advertising Agencies Advertisements Advertising 40

Bannerflow

APRIL 27, 2020

Digital advertising trends are always hot topics of discussion. In this article, you’ll learn what trends are shaping the future of digital advertising and how you can embrace them to benefit your business and digital advertising strategy. Onsite personalisation through dynamic creative optimisation (DCO).

Advertising Agencies 40

Advertising Agencies Advertisements Advertising Trends 40

Bannerflow

FEBRUARY 20, 2019

Good translating is essential for travel advertising. In this blog, we detail how a creative management platform (CMP) takes the pain out of translation management by: Removing repetitive tasks. Plus, each banner then has to be amended to fit the new copy. Translation management with a creative management platform.

Banners 66

Banners Banner Ads Advertising Agencies Paid Search Agency 66

Bannerflow

AUGUST 19, 2020

Traditionally our leaflets had been produced by an external agency on a weekly basis with over 80 people (internal and external resources) involved in the process. We are already doing great work, and within our Brand & Digital domain have our own content creative team, copywriters, graphic designers and a mix of marketers.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Planning Work Management 98

Hubspot

MARCH 24, 2021

Smart marketers are using this space to visually and creatively capture visitors' attention, emphasize their value proposition, promote offers and campaigns, and provide more information than the character limit in their bios allow. 12) MLT Creative. What other creative business uses of Twitter backgrounds have you come across?

Twitter 79

Twitter Examples Brand Identity Branding 79

Bannerflow

JUNE 8, 2021

Publishers play a unique role in the world of digital advertising, and in particular display advertising. Not only do they boast the content that brings audiences to their site but they also cater for and create a range of contextual advertising for a range of different brands to use their network.

Advertising Agencies 89

Advertising Agencies Brand Identity Branding CTR 89

Bannerflow

DECEMBER 4, 2018

Agile marketing and in-house display advertising are a perfect match. Moreover, you could even argue that by bringing display advertising in-house, brands adopt an agile strategy by default. Display advertising is going in-house. Which is why it is perfect for in-house display advertising. Allow me to explain… 1.

Planning 53

Planning Advertising Agencies Display Advertisements 53