Can Accenture Take Over Advertising?
JULY 29, 2016
To develop advertising and marketing creative for its clients. The move is the latest in a string of developments that are pitting consultancies against agencies. How big are digital agencies born of strategic consultancy firms? B2B Media Accenture agencies Consultancies
Why Your PPC Agency Needs to Focus on the Full Funnel
DECEMBER 6, 2016
Pay per Click (PPC) advertising has been around for almost 20 years and PPC Agencies have been managing client’s accounts since before Google AdWords launched in October of 2000. What Defines Success for a Traditional B2B PPC Agency?
Interesting content marketing trends to watch for in 2017
FEBRUARY 9, 2017
Companies can no longer rely solely on face-to-face sales or word-of-mouth advertising. With CopyPress reporting that 84% of digital agencies expect content to become more important in 2017 , now is the time to jump on the bandwagon, if you haven’t already.
Marketing Agency Leaders Discuss: The New Agency Model for Success
JULY 10, 2014
It used to be that companies hired advertising agencies to come up with exciting new ways to popularize their brands – and that was mostly it. The shift has been happening for years, but lately, things have gone into overdrive – and it’s a whole new reality for marketers and agencies.
The State of Marketing Technology, in 12 Charts
OCTOBER 18, 2016
And marketing technology, according to a recent report from The Wall Street Journal, is receiving more venture capital investment than advertising technology. CRM tools like Salesforce took a close second, which isn’t surprising considering their ubiquity in B2B marketing.
104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)
DECEMBER 2, 2014
72% of marketers think branded content is more effective than advertising in a magazine; 69% say it is superior to direct mail and PR. Internet advertising will make up 25% of the entire ad market in 2015. B2B content matters. Or maybe 93% of B2B marketers use content marketing.
14 Key Takeaways from the B2B Content Marketing Report
NOVEMBER 3, 2014
The 2014 B2B Content Marketing Report is out, and no doubt will spur a number of blog posts. On the other hand, webinars/webcasts are used by less than half of b2b marketers. ” Just 41% of B2B marketers, however, say that Facebook is effective for content delivery.
73 Experts Reveal B2B Marketing Trends to Leverage in 2017
DECEMBER 14, 2016
As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. The B2B industry is constantly shifting, and is projected to grow at an annual compounded growth rate of 12.9%. B2B buyers are people too, just like you.
102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
JANUARY 2, 2013
At least on the B2C side, there is a disconnect between what marketers think consumers think is important and what consumers actually value. B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%).
Agency Revenue Is Up 300% Thanks to Marketing Automation
JANUARY 15, 2014
Competition is fierce for digital marketing agencies. Consider this: According to the American Association of Advertising Agencies, the average life-span of a client/agency relationship is now less than 3 years.
Why The Analysts Are Wrong About Twitter’s Ad Platform
Digital B2B Marketing
JANUARY 22, 2014
Twitter has a very reasonable $15,000 minimum for their direct sales team, and anyone with an account has received emails promoting Twitter’s self-serve advertising platform where the minimum spend is less than you spend on your morning Americano from Starbucks.
How B2B Marketers Are Finding Value in Social Media [Interview]
FEBRUARY 7, 2017
Did you see any differences in how B2B marketers were using social media, compared to their B2C counterparts? So it’s best to look at these findings as being reflective of the B2C sphere.”. How can B2B marketers resonate with their target audience in new ways on social in 2017? “It’s Put another way, a brand’s marketing department isn’t its best advertiser — its consumers are.”.
Why Brand Consistency Matters to B2B Companies (+ 1 Brand SEO Hack)
FEBRUARY 9, 2016
You can guess all the reasons why brand consistency matters for a B2C company, right? Before you try and answer that, let’s take a moment to explore why branding and brand consistency matters to B2B companies. Why brand personality matters for B2B companies.
What a Hotel Manager Taught Me About the Future of Business
AUGUST 19, 2011
Certainly not with advertising. Conversely, the owner of the Best Western Premier Marlemont can cut the advertising and direct mail budget because customers are doing a better job of promoting the hotel than any marketing could do.
Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies
JUNE 22, 2009
I presented a webinar the other day where I stated that while white papers are still the staple of content marketing, they’re getting really stale as a communications vehicle for B2B. The book of the webinar of the movie: The Velocity B2B Content Marketing Workbook. Over 45 breezy pages of good, solid advice about thought leadership and content marketing for B2B marketers like you. The book of the webinar of the movie: The Velocity B2B Content Marketing Workbook.
Influencer Marketing: Truth or Myth?
MARCH 9, 2017
There’s no doubt about it, if there is a financial exchange between a brand and an individual, then this is endorsement, or outright advertising. 3 Influencer marketing is more appropriate for B2C brands.
What the Future Holds for B2B Social Media Marketing
NOVEMBER 2, 2010
Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Small business Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! The B2B Social Media Marketing Series is supported by IDG Enterprise. B2B prospects are people, too.
What the Future Holds for B2B Social Media Marketing
OCTOBER 29, 2010
Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Business Small business Social media Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! The B2B Social Media Marketing Series is supported by IDG Enterprise.
101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013
AUGUST 5, 2013
B2b vendors? B2B Infographics ). Social media…to engage or to advertise? 70% of brand marketers (and 60% of agency professionals) view social media advertising as more valuable for building brand awareness than for driving direct response. B2B Infographics ).
47 Superb Social Media Marketing Stats and Facts
JANUARY 19, 2016
And that usage isn’t all selfies and cat videos; both consumer and B2B purchases are influenced by social content. 46% of B2B marketers say they’re not sure whether any social channels have generated revenue for their businesses.
Augmented Reality For B2B Marketing in 2011? | B2B Marketing Insider
B2B Marketing Insider
DECEMBER 21, 2010
Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 21, 2010 4 Subscribe Augmented Reality For B2B Marketing in 2011?
B2B Pay Per Click Advertising
AUGUST 11, 2009
There are many ways to find these new leads: inbound marketing, search advertising, tradeshows, lead programs, etc. Search advertising (pay-per-click) is another popular option: it costs money, but it immediately starts driving people to your site. I recently got in touch with Terry Whalen of CPCSearch, a B2B PPC agency , and he offered to answer some questions: this turned out to be a great B2B Search Marketing primer.
Social Media For B2B Marketing – How To Get Started
B2B Marketing Insider
FEBRUARY 17, 2011
Whether you’re in B2B Marketing, Social Media or any business, the world is getting smaller and great ideas come from all over the globe. . GetIt Comms is a B2B Marketing agency out of Singapore headed by CEO Anol Bhattacharya. B2B professional are already actively networking.
A Crash Course in Tumblr for B2B Marketers
JUNE 3, 2015
I was particularly interested to see if this might be a viable channel for B2B marketers to publish (or re-publish) content. Its audience skews heavily toward the younger crowd, and the marketing is primarily B2C. The audience is young and most of the marketing is B2C.
B2B marketers are stumbling in the dark
NOVEMBER 2, 2010
Theres a never-ending dialogue about the difference between B2B and B2C marketing. But one thing does seem annoyingly true of B2B marketing departments compared to their consumer peers: B2B departments dont learn. Theres no reason why b2b marketers cant be in the mix too.
A Small Biz Guide to Digital Marketing Acronyms
APRIL 1, 2014
B2B: Business to Business refers to companies that typically sell to other businesses (rather than to consumers). B2C: Business to Consumer refers to companies that typically sell to consumers (rather than to other businesses).
The Convergence of MarTech and AdTech Platforms
MARCH 7, 2016
Display Advertising, Video Advertising. Ad Servers, Ad Exchanges, DSPs, SSPs – we are all familiar with these terms as the advertising ecosystem has grown since the dawn of the internet. AdTech Started With Large Scale B2C Applications.
B2B Social Media Marketing -- Does It Work?
DECEMBER 23, 2010
Log in now ClickZ Interactive Marketing Events Search Engine Watch Search Marketing Conferences Subscribe to Newsletter Subscribe to RSS Feeds Free Webcasts Members Area Forums Advertise You are here: SEW Home › Experts › Social Media Marketing › B2B Social Media Marketing -- Does It Work? Real-Time Activity Stream B2B Social Media Marketing -- Does It Work? The big question here is, however, does a B2B social media marketing campaign actually work?
How to Use Influencer Marketing at a Fast-Growth Startup
APRIL 11, 2017
Whether for B2B or B2C, people have forged a path to influencer status within their niche. From experience, if you’re looking for an immediate route to market with snappy measurable results, PPC and social advertising come into play for most startups.
The proof is in the pudding – The essential benchmarks for all B2B Marketer’s
Earnest about B2B
APRIL 28, 2011
Here are the averages so you can see how your budget stacks up: The typical b2b marketing budget equates to approx. 2-3% of annual revenue (for the flash harries in b2c it can be up to 12%). In B2B, 33% of this budget tends to go on advertising and direct marketing channels. Some more B2B specific figures: B2B sales campaigns see an average 22% open rate and 3.2% Click Through Rate… …where B2B services campaigns may see a 15.3%
36 (of the) Best Facebook Guides, Stats and Rants of 2010
JANUARY 10, 2011
Using Facebook as a Strategic Marketing Channel by Green Buzz Agency. 5 Ways for B2B Companies to Engage on Facebook by Social Media B2B. I’m still not sure that Facebook has more than one effective use for B2B marketing , but Karlie makes an interesting case.
Data: The New Business Currency in a Digital World – B2B ESP
JULY 7, 2016
The premier predictive intelligence summit, B2B ESP is one week away! As leading voices in B2B sales and marketing, the influencers below share the insights and strategies that drive their approach to building the revenue engines at their companies. DWA President Bob Ray hit the nail on the head about the shifting B2B landscape when he says: “Data is the currency for business in the new digital world.”. How do you think the world of B2B marketing is changing today?
Where Do Marketers Get Leads? [Data]
JUNE 3, 2013
As with my previous post about customer generation, I tried my best to address as many demographic areas as possible -- B2B versus B2C, U.S. Notable Findings: B2B companies get twice as many leads from telemarketing than B2C companies do (8% versus 4%).
B2B PPC Optimization: Thought Leadership with Terry Whalen of CPC Search
Modern B2B Marketing
JULY 23, 2009
The next interview in the B2B Marketing thought leader interview series is with Terry Whalen, a partner at CPC Search , a full-service SEM agency that optimizes PPC campaigns on behalf of its clients. This interview is focused on search engine marketing as it relates specifically to B2B. How is B2B PPC campaign management different from B2C? In my experience, PPC programs for B2B companies are less straightforward than for consumer-focused companies.
3 Questions Businesses Should Ask When Selecting a Marketing Agency
AUGUST 4, 2011
” Does advertising in Times Square actually help these businesses achieve marketing goals ? And what criteria do these businesses use to select the agencies that help them advertise in Times Square? Is this agency going to help me achieve my business goals?
B2B Marketers Have Little Social Media Engagement
NOVEMBER 8, 2010
Home » B2B Marketers Have Little Social Media Engagement B2B Marketers Have Little Social Media Engagement Almost 60% of B2B marketers have little or no engagement in social media, according to a recent study by digital marketing firm White Horse.
34 Compelling Content Marketing Stats and Facts
JUNE 16, 2015
In-person events are still the most effective channel for B2B marketers. 93% of B2B marketers are using content marketing. 42% of B2B marketers viewed themselves as successful with their content marketing efforts in 2014 – up from 36% in 2013.