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How Performance Marketing Accelerates B-to-B Prospecting

Biznology

Every time you turn around, a new “performance marketing” opportunity turns up for B-to-B marketers. There are scads of ways performance marketing is being applied across the B-to-B go-to-market spectrum. Some banner advertising and email rental lists are sold this way, as well. Photo credit: Wikipedia.

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Study: B-to-B Marketers Lagging With Social Media

Online Marketing Institute

ADVERTISEMENT. ); ); ); Home » Blogs » B2B. Study: B-to-B Marketers Lagging With Social Media. Data shows about 40 percent of b-to-b brands aren’t using social marketing. Of 548 b-to-b marketers surveyed by Eloqua, about 40 percent say they are not yet using social media marketing. Advertising/Sales.

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Creativity’s Rising Role in B2B Marketing

Top Rank Marketing

Why has 2023 seen creativity come to the forefront in B2B marketing like no other year? In the face of skyrocketing use of generative AI technologies, creativity is standing out more than ever, as it represents the very essence of what people bring to marketing that AI on its own can’t.

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6 Steps to a Successful (B-to-B) Direct Marketing Campaign

MLT Creative

If your budget will not allow for big-ticket items, free trials or even introductory discounts, think about free information or content you can offer (this is especially effective in B-to-B). Patrick Maness is Director of Marketing Strateg y with B-to-B marketing agency MLT Creative and heads their Rhode Island office.

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MarketingSherpa Seeks Case Study speakers for 2009 B2B Demand Generation Summits

markempa

Here’s what they are looking for: B-to-B marketers to present Case Studies on real-life tests and tactics in demand generation. Advanced expert training sessions on one particular tactic featuring scientific/statistical data, test results/real-life campaigns and creative samples. Click here to learn more.

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Marketing Experts Dan Gartlan and Nicole Wagner Selected as Featured Speakers at FABTECH 2019

Stevens & Tate

Gartlan and Wagner join the speaker line-up with decades of marketing experience in manufacturing and B-to-B marketing at North America’s Largest Metal Forming, Fabricating, Welding and Finishing Event. The national event is being held from November 11-14, 2019 at the McCormick Place in Chicago, IL.

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B2B Ideas @ Work Blog Posts: The Top 10 for 2010

MLT Creative

As we re view the past year and plan for the next, MLT Creative's blog, "B2B Ideas @ Work," has had a banner year for visitors and inbound links. Remembering a super ad, agency and guy. Martine Hunter 's memories of Apple's famous "1984" commercial, working at the venerable advertising agency Chiat/Day, and one of its founders.

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