102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
JANUARY 2, 2013
With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices.
Why Mobile Advertising Is Critical for B2B Marketers
OCTOBER 20, 2015
As B2B advertisers, it’s important to make sure we also continue to evolve in line with the changing marketplace and the behaviors of our target audience. One of the biggest challenges B2B advertisers have is simply getting there ads served to the right user.
Our Favorite Online Marketing Posts of 2013
DECEMBER 19, 2013
Before we have to start thinking about that though, let’s take a look at some of our favorite online marketing posts from 2013, as selected by members of the KoMarketing team. Ryan Young (Content Marketing Strategist). Connect with Mike on Google+ and LinkedIn.
How to Utilize B2B Online Marketing to Promote New Solutions
JULY 7, 2015
Oftentimes, B2B marketers need to focus on promoting what they already have to gain new customers and strengthen a loyal following. Below are some of the channels and mechanisms B2B online marketers can promote a new product or service to target audiences. Content Marketing.
6 More Search Marketing Tactics for Manufacturing and Industrial Marketers
FEBRUARY 24, 2015
That said, Google Shopping, which is what Google Base was ultimately merged into, is still alive and strong as an option for B2B e-commerce advertisers in particular. The idea of utilizing visualizations easily leads to marketing with video and the integration of images and graphics.
Paid Advertising for Professional Services: How to Track Results and Measure ROI
JANUARY 7, 2015
We often associate paid advertising with slick visuals and catchy copy, but even the most memorable ads aren’t worth the expenditure without a solid return on investment (ROI). Advertising Options Include Traditional and Online Channels. On Google+ or LinkedIn?
KoMarketing Year in Review: Top Posts from 2015
DECEMBER 29, 2015
Three years ago our leadership team made it a point to treat our online marketing experience as a priority in organizational strategy and business development. 5 Surefire Ways to Drive B2B Brand Awareness via Content Marketing by Ryan Young. Key Online Marketing Milestones.
33 Inspiring B2B digital marketing case studies
grow - Practical Marketing Solutions
MAY 21, 2015
If you need convincing, here are 32 B2B digital marketing case studies that prove the potental ROI. In this post, we wil feature case studies in the areas of content marketing, social media marketingm social CRM, social selling, LinkedIn marketing, and webinars.
10 Essential B2B Marketing Strategies to Grow Your Professional Services Firm
MARCH 23, 2015
When some firms think of B2B marketing strategies, they think primarily of direct and outbound techniques – messages that you might send straight to clients or prospective buyers that you’ve identified. These kinds of techniques certainly have a place in your marketing tool belt.
KoMarketing Year in Review: Our Top Posts from 2014
DECEMBER 22, 2014
A Few Key Highlights: In coordination with Dianna Huff , we launched our inaugural B2B Web Usability Report , exceeding 2,000 downloads and mentions in more than a dozen notable marketing publications. The KoMarketing blog is a key component of our online marketing strategy and one of the ways we share and present new ideas and perspective to clients and target audiences. 6 Ways to Measure B2B Content Marketing Performance – The Content Marketing Institute.
35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)
AUGUST 26, 2010
Also included are a few posts from Facebook proponents, and skeptics, to help you determine if you even really need to be concerned with any of this — or if your social media marketing efforts might be best directed elsewhere. Facebook Marketing Tips and Tactics. Facebook Marketing Tips: Make the Most of Your Fan Page by TopRank Online Marketing Blog. 10 Secrets of a Winning Facebook Fan Page by Palmer Web Marketing. Facebook Advertising.
How NOT to pitch a blog | Online Marketing Blog
JUNE 15, 2009
Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. Here are a few “what you should not do tips based on the 3-5 pitches per day we get at Online Marketing Blog: It should go without saying not to pitch irrelevant stories, but all those PR interns out there hacking away make it so. That’s great, but what does it have to do with search marketing?
Best Social Media Stats, Facts and Marketing Research of 2010
JANUARY 17, 2011
For anyone in marketing or PR being asked to make “data-driven decisions “based on the numbers (and doesn’t that include pretty much everyone in marketing and PR these days?), Social media networks and blogs consume nearly 25% of people’s time online.
10 Essential Reports and Research for B2B Marketers
DECEMBER 9, 2013
With new online marketing tools, tactics, and channels cropping up daily, it’s easy to become overwhelmed with opportunity. Thankfully, as B2B marketers, we’re able to tap into the wants and needs of B2B consumers via online surveys, research reports, etc.
Search Traffic Declining? You’re Not Alone (and What to Do About It)
SEPTEMBER 9, 2013
” The Tutorspree blog offers another possible answer: Google is intentionally de-emphasizing organic results (free clicks) in favor of search advertising results (for which it gets paid). So in order to maintain and grow website traffic, online marketing practices have to change as well.
The Opposite of Advertising « The Effective Marketer
The Effective Marketer
SEPTEMBER 20, 2010
The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Opposite of Advertising How can a company embark on an branding campaign without prominently displaying its logo?
Prove Your Worth:10 KPIs for Marketers
Modern B2B Marketing
NOVEMBER 15, 2013
Author: Frank Passantino Imagine this scenario: First thing tomorrow morning, your executive team calls you into an impromptu meeting, and asks for a report on your marketing efforts. Here are 10 KPIs that every marketer should be measuring: 1. Online Marketing ROI.
What Is Digital Marketing?
SEPTEMBER 1, 2016
People spend twice as much time online as they used to 12 years ago. And while we say it a lot, the way people shop and buy really has changed, meaning offline marketing isn’t as effective as it used to be. And after having conversations with marketers and business owners in the U.S.,
How To Squeeze More SEO Out Of Your B2B Marketing Budget Priorities
APRIL 24, 2014
Earlier this month MarketingSherpa released a chart from last year’s Email Marketing Benchmark Report, highlighting budget priorities across various B2B marketing programs. Email Marketing. SEO can certainly be augmented through and augment email marketing campaigns.
How to Master Local Lead Generation
JUNE 14, 2016
Marketing products and services to your local community, however, can still be quite a challenging task. Unlike large-scale marketing, you can’t just use generic promotional strategies and expect your local customers to feel a connection to your company right away.
26 Content Marketing Tools to Use in 2013 | OMI Blog
JANUARY 16, 2013
OMI Blog - Internet Marketing Training Courses & Certification Programs. 26 Content Marketing Tools to Use in 2013. On 01.09.13, In Content Marketing , by Kari Rippetoe. Content marketing is so hot right now. Marketing Day: January 9, 2013. Affiliate Marketing.
Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1
NOVEMBER 28, 2011
Sure, teenagers spend a lot of time on YouTube, but did you know that three-quarters of business executives watch work-related online videos weekly? companies now use social media for marketing (though the figure varies widely based on size of company)?
Rethinking Referral Marketing: Build Out Your Visibility
AUGUST 18, 2015
You’ve developed a referral marketing strategy through research and implemented it with high-quality educational content, savvy online networking, participation in industry events, and more. SEE ALSO: Rethinking Referral Marketing: Build Your Professional Network.
There is No Such Thing As an Offline Business Anymore
NOVEMBER 10, 2015
All of our consumer research begins online. And smart companies are the ones who are facilitating the buyer's journey before those customers ever reach their competitors marketing. And because they are local, the competition is non-existent online.
48 Phenomenal SEO Guides, Tips & Tactics
FEBRUARY 24, 2015
Alex Schultz, the VP of Growth at Facebook (and formerly marketing manager at eBay) “has no educational background in marketing, instead opting to get his masters in physics at University of Cambridge.” SEO is advertising.
Why the Blog Post Is the New Ad Unit
APRIL 3, 2013
The point is, the resurgence of content -- and the abject failure of most other forms of online marketing -- brought about renewed interest in blogging and the development of content as a form of advertising and marketing. What good is that to a marketer?
5 Steps for Crafting an Effective B2B SEO Blogging Strategy
APRIL 4, 2011
Besides Google Adwords and Bing, what other major PPC sevices are. B2B marketers have consistently recommended blogging as a communication vehicle and brand awareness tool for the company, but developing a strategy that accomplishes both of these goals isnt always easy.
The Top 3 Priorities for 2010 Marketing Budgets
NOVEMBER 2, 2009
About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Design PR SEO-SEM Social Media Strategy More testchannel AdROCK eBooks Educational Facebook Guest Posts Twitter The Top 3 Priorities for 2010 Marketing Budgets November 2nd, 2009 | By guestblogger By Tom Pick | Online Marketing Executive | KC Associates With a lingering recession, the U.S. First, that it’s important to continue investing in marketing through the downturn.
Focusing on your Klout score is detrimental to your business
AUGUST 22, 2012
Hubspot is an internet marketing company with a software package that aims to provide greater insight into your online marketing actions and provide intelligence regarding your effort and spending.
B2B Marketers Hold Off on Killing Traditional Media
The Effective Marketer
OCTOBER 22, 2010
Their latest study points out that “The majority of B2B organizations are increasing marketing budgets for inbound marketing tactics, including social media, virtual events and webinars, SEO and PPC.
Email Design Review Gallery « The Effective Marketer
The Effective Marketer
MARCH 9, 2010
The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Email Design Review Gallery Are you tired of what your marketing emails look like? How many webinars are being advertised here?
Choosing an Email Marketing Software « The Effective Marketer
The Effective Marketer
JANUARY 11, 2010
The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Choosing an Email Marketing Software Who’s the best email marketing company/software? This question on a recent LinkedIn discussion thread for the Technology Marketing Community reminded me of when, a couple years ago, I delivered a presentation at the 2008 MarketingSherpa Email Marketing Summit.
Best Social Media Stats and Market Research of 2010 (So Far)
SEPTEMBER 8, 2010
Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. How are marketers planning to allocate budgets this year? Content Marketing.
Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011
OCTOBER 18, 2011
Key Points from "Science of Inbound Marketing" Session. People hate outbound marketing (cold calls, spam, junk mail, etc.) This makes inbound marketing a much more effective, and cheaper way to reach people. It is entirely possible for your marketing not to suck.
are you paid enough? new salary survey released
The Effective Marketer
AUGUST 14, 2009
The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Are You Paid Enough? This entry was posted on Friday, August 14th, 2009 at 10:57 am and is filed under Hiring , Marketing Planning , Marketing Strategy.
marketing action plans
The Effective Marketer
JANUARY 6, 2009
Marketers are used to creating marketing plans, including advertising campaigns, trade show schedules, etc. Many marketers I know have calendars posted on the walls marking important dates, deadlines, events, and so forth. A great marketing plan is created!
19 New Featured Sources on the B2B Marketing Zone
JULY 26, 2010
The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. For those not familiar with it, the B2B Marketing Zone (a.k.a. CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ). What was Linkedin Thinking?