Remove Advertising Remove Advertorials Remove PageRank
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5 Must-Watch Google Webmaster Videos for the B2B Marketer

KoMarketing Associates

What percentage of PageRank is lost with a 301 redirect? This video debunks the notion that using a 301 redirect will eliminate the majority of PageRank to a webpage – Matt Cutts explains that only around 10-15% of link juice is lost. What does Google think about advertorials, native advertising, and editorial content?

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26 Google Webmaster Tools Videos Addressing Common B2B Link Building Questions

KoMarketing Associates

What About Advertorials? Does PageRank Flow Through Image Links? Interesting question on differentiation between the use of paid links and paid advertisements that incorporate links. “NoFollow” helps disclose that paid advertisements have goals outside of search engine ranking. Advertorials (IMPORTANT).

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Blogger outreach is earned media PR, isn’t it?

Biznology

“ Earned media (or free media) refers to favorable publicity gained through promotional efforts other than advertising, as opposed to paid media, which refers to publicity gained through advertising.[1] I may well be mistaken. That’s fine.

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