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Content’s Evil Twin: Advertorial

B2B Memes

Hold on, it says “ADVERTISEMENT” above the photo. As explained in detail on Charles Apple’s blog , what I mistook for a real newspaper was in fact a four-page advertising wrap. In other words, an advertorial. When I was in traditional publishing, I fought to set limits to advertorials, but ultimately had to tolerate them.

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Lewis DVorkin: Content Marketing or Advertorial?

B2B Memes

But whenever he explains AdVoice, the Forbes approach to mixing editorial contributions from advertisers with more traditional editorial, I start feeling queasy. Where I get uneasy with content marketing, though, is when it starts to look more like advertising. Related posts: Content’s Evil Twin: Advertorial.

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Lewis DVorkin: Content Marketing or Advertorial?

B2B Memes

But whenever he explains AdVoice, the Forbes approach to mixing editorial contributions from advertisers with more traditional editorial, I start feeling queasy. Where I get uneasy with content marketing, though, is when it starts to look more like advertising. Related posts: Content’s Evil Twin: Advertorial.

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Rethinking the Role of “Advertisers”

B2B Memes

One in particular stood out for me: Call it underwriting, sponsorship, or share of voice, Quartz is leaping over the littered landscape of impression-based display advertising and selling sponsorships. Related posts: Lewis DVorkin: Content Marketing or Advertorial? Ethics: Is Transparency All We Need?

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Rethinking the Role of “Advertisers”

B2B Memes

One in particular stood out for me: Call it underwriting, sponsorship, or share of voice, Quartz is leaping over the littered landscape of impression-based display advertising and selling sponsorships. Related posts: Lewis DVorkin: Content Marketing or Advertorial? Ethics: Is Transparency All We Need?

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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). B2B Memes ( Advertorial Ethics Publisher Magazine Intent Advertising Media Article ). Content’s Evil Twin: Advertorial , Wednesday, July 14, 2010. B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!)

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Under the Influence

Contently

million Instagram followers, is a paid advertisement for Subaru, but that isn’t entirely clear from the description. The practice is another form of native advertising, except it relies on social media influencers rather than in-house advertorial. This video from marniethedog, who has 1.9