Digilant

AUGUST 10, 2023

As fast-growing channels like connected TV and digital out-of-home are increasingly transacted programmatically, the influence (and complexity) of programmatic advertising will continue to grow. Programmatic advertising is a vital part of the modern marketing playbook. What Is Programmatic Advertising?

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Bionic

MARCH 17, 2024

Is your ad agency ready for AI? Sam Altman predicts AI will take away 95% of ad agency work. Altman’s prognostication is sending shockwaves through the advertising industry. It reveals his lack of knowledge of the work at ad agencies (he can’t know everything, right?). AI will free ad agency workers from drudgery.

Paid Search Agency 70

Paid Search Agency Marketing AI Advertising Agencies Ad Agencies 70

Hubspot

OCTOBER 7, 2019

If so, I'm guessing you've listened to a podcast or two. podcast audiences listen to an average of seven podcasts per week. The podcasting industry has continuously grown since 2013. In fact, Infinite Dial reports that in 2019, 20 million more people were listening to podcasts than in 2018. You're not alone.

Cost Per Thousand 73

Cost Per Thousand Advertising Agencies Cost per Acquisition Advertisements 73

Rain: The Growth Agency

SEPTEMBER 24, 2021

In this edition: Our media team’s coverage of the key themes from the Fall Podcast Upfront. The post Media Impact Report #29 | Advertising Marketplace Updates appeared first on Rain the Growth Agency. How iOS 15 privacy updates are impacting targeting. TikTok goes shopping.

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Advertising Agencies Advertisements Advertising Media 52

LeadsRX

APRIL 13, 2021

LeadsRx can be Leveraged by Triton’s clients to Measure Podcast Advertising Data alongside other Channels including Digital, OTT, Television, Radio, Mobile, and More. The podcast industry is experiencing exponential growth. Portland, Ore.,

Multi-Touch Attribution 52

Multi-Touch Attribution Advertising Agencies Paid Search Agency Multi-Channel 52

Rain: The Growth Agency

MAY 26, 2021

The IAB Podcast Upfront also occurred in May, and our audio team recapped that. The post Media Impact Report #26 | Advertising Marketplace Updates appeared first on Rain the Growth Agency. In this edition: Our media team provides highlights of the 2021 NewFronts, commonly known as the digital version of the Upfronts.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Media 52

QuanticMind

JUNE 22, 2023

Here’s what to read from the week of 6/16/23 - 6/22/23 to stay ahead of the curve: AI Will Replace Over 30,000 Ad Agency Jobs, Report Says—Here Are The Roles Most At Risk [:02] This post was written by a human, but by 2030? This article takes a look at some of the positions that may be most at risk. Sign up for the Basis Scout newsletter !

Paid Search Agency 52

Paid Search Agency Advertising Agencies Ad Agencies Ads 52

ActiveDEMAND

MAY 8, 2020

Looking back, 2018 will no doubt be remembered as the year of the smart speaker , and 2019, the year of the podcast. And now in 2020, digital audio listening surpassed traditional radio for the first time, with streaming music, online radio, podcasts, connected TVs, and smart speakers fast becoming a fixture in our everyday lives.

Advertising Agencies 69

Advertising Agencies Marketing Automation Services Marketing Report Advertisements 69

Porch Group Media

NOVEMBER 21, 2022

Welcome to the Movers and Shakers podcast. This content has been adapted from our full-length Movers and Shakers podcast, Position Your Business For The Future: The Rise Of CTV. You’d think it would have been one of the bigger agencies, or somebody, but it actually was us. We don’t have any proprietary technology.

Advertising Mediums 52

Advertising Mediums Advertising Agencies First-Mover Advantage Advertisements 52

LeadsRX

APRIL 13, 2021

The burgeoning podcast industry presents an interesting opportunity for not only typical direct response, DTC businesses who have been taking advantage of the exposure for some time, but traditional brands and multimedia advertisers and the traditional mega agencies that represent them are looking to reach these audio platform audiences as well.

Advertising Agencies 40

Advertising Agencies Multi-Touch Attribution Advertisements Advertising 40

Oktopost

NOVEMBER 10, 2021

Listen to the podcast: For more discussion on leadership and trust check out more episodes of our Radically Transparent podcast on Apple Podcasts , Spotify , or YouTube. Prior to Fuze, Eric was the CEO and co-founder of SPY, a creative studio servicing advertising agencies and motion picture studios, which he sold in 2009.

CMO 118

CMO Demand Generation Agencies Transparency Advertising Agencies 118

Contently

OCTOBER 14, 2020

After nearly 30 years in advertising and digital marketing, I’m fascinated by how the early parts of our careers shape us along the way. Whether it’s for advertising, content marketing, or journalism, every writer needs a portfolio that shows off your distinct voice. I got into podcasting during its first wave in 2005.

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Advertising Agencies Campaigns Paid Search Agency Television marketing 211

Contently

FEBRUARY 2, 2021

The best blogs, podcasts, or videos must employ the same skills a magazine or newspaper writer and editor uses. I define success, be it in content or advertising, the same way,” said David McMillan , an experienced creative director and copywriter at top agencies. “Did it hold the reader and teach them something?

Copywriting 214

Copywriting Paid Search Agency Advertising Agencies Content Marketing 214

Oktopost

SEPTEMBER 9, 2021

Veyo’s VP Marketing, Sarah Kuntsal, takes the hot seat on this episode of the Radically Transparent podcast, brought to you by Oktopost. Listen to the podcast: For more thought leadership on healthcare marketing, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn.

Advertising Agencies 112

Advertising Agencies Planning B2B Thought Leadership Transparency 112

Hubspot

MARCH 29, 2018

Surprisingly, there are a lot of free ways to supplement your paid advertising efforts. By incorporating free advertising tactics into your strategy, you can remove some nonessential costs and dedicate your budget to deeper, more longterm plays. Ways to Get Free Advertising. Offer to Do Interviews on other Business’s Podcasts.

Advertising Agencies 101

Advertising Agencies Advertisements Advertising Business 101

Martech Advisor

SEPTEMBER 23, 2019

Programmatic advertising is the process of automating the buying and selling of ad inventory in real-time through an automated bidding system. Programmatic advertising enables brands or agencies to purchase ad impressions on publisher sites or apps within milliseconds through a sophisticated ecosystem. Table of Contents.

Advertising Agencies 96

Advertising Agencies Advertisements Advertising Advertising Channels 96

Liveintent

MARCH 5, 2020

In just the past few years, they’ve been told to think like digital advertisers, marketing agencies, software startups, fashion brands, entertainment companies, gyms ( yup ), and, of course, Amazon. Reason: Loss of advertising revenue. Solution: Podcasting. Publishers are going through an identity crisis.

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Advertising Agencies Paid Search Agency Emarketing Custom Publishing 116

The Lead Agency

APRIL 14, 2024

Podcasting is not new, but B2B businesses are starting to see new ways to utilise this old marketing tactic. Podcasting is not new, but B2B businesses are starting to see new ways to utilise this old marketing tactic. INsight’s B2B insurance news podcast. Once upon a time, a B2B podcast was all about branding.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

LeadsRX

FEBRUARY 24, 2022

A media industry veteran, having been on the publisher side or the vendor side but always with a keen eye to research and analytics insights, Brent says it’s important to show how clients, advertisers and agencies are doing great things for their brands and clients, and trying to help show how investment in marketing dollars is paying off.

Broadcasting 78

Broadcasting Advertising Agencies Media Paid Search Agency 78

Rain: The Growth Agency

MAY 7, 2020

Meanwhile, podcast consumption is on the rise, making that medium a great area to communicate relevant or current messaging. The post Media Impact Report #9 | COVID-19 Pandemic Advertising Ecosystem Impact appeared first on Rain the Growth Agency. Updated data shows that linear TV viewership is starting to decline.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Media 52

Brandpoint

JULY 11, 2022

We created a list of podcasts, email newsletters, websites, blogs and social channels that we’ve been loving that help keep us up-to-date on all things marketing. They’re great at analyzing marketing and advertising campaigns and keeping their readers informed. Check them out to add some new resources to your list!

Resources 106

Resources Advertising Agencies Paid Search Agency Newsletter 106

Top Rank Marketing

JUNE 30, 2023

MarketingWeek Forrester: Nearly One-Third Of Ad Agency Jobs Will Be “At Risk” From Automation By 2030 Despite almost of third of advertising agency jobs being at risk from automation by 2030, double-digit growth for market research and marketing specialists is expected by 2030, according to recent Forrester and U.S.

Paid Search Agency 56

Paid Search Agency Budget Programs CMO Advertising Agencies 56

BenchmarkONE

JULY 7, 2021

It’s that time again: time to ask yourself if your marketing agency is ready for the next iOS update! . For example, did you know that the next one, a privacy update for iOS 14 , is going to have direct implications for agencies? Advertising a broad message will allow you to reach larger groups of people. Don’t worry. .

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Advertising Agencies Paid Search Agency Ad Agencies Privacy 96

Digilant

AUGUST 18, 2020

Placing ads in the best place, at the best price, to the best audience is the crux of digital advertising. For brands, programmatic advertising has quickly become one of the most efficient solutions to driving performance without the risk of wasted spend. What is programmatic advertising? The highest bidder wins the ad.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Brand Identity 52

Vision Edge Marketing

MARCH 23, 2021

Marketing is a mighty output factory, producing websites, graphics, events, blogs, videos, podcasts, articles, press releases, advertisements, plans, and much more. This measure can help determine the effectiveness of external resources, such as agencies or other third parties. Accounting produces invoices.

Product 217

Product Paid Search Agency Advertising Agencies Marketing Proposals 217

SocialPilot

FEBRUARY 9, 2024

His podcasts will provide you with tricks to boost your marketing skills and will keep you up-to-date about everything new in the world of social media marketing. Her #TwitterSmarter chat and podcasts are must listen, where she talks with industry experts about Twitter and other networks. He is the founder of Supercool Creative Agency.

Paid Content 94

Paid Content Paid Search Agency Social Media Social Marketing 94

Brandpoint

JANUARY 23, 2020

Magazine and Search Engine Land, where he writes about the latest trends in PPC advertising, Google Ads, content marketing and work productivity. Brad Geddes is an online marketing consultant who specializes in SEO and PPC advertising, including Google Ads. He’s a contributor at CNBC, Inc. Brad Geddes. bgtheory | LinkedIn. Andrew Lolk.

Paid Search Agency 115

Paid Search Agency Ads Google Advertising Agencies 115

Thinkers360

MARCH 28, 2024

This innovative solution empowers brands and agencies to gain unparalleled insights into brand sentiment and media mentions within the Thinkers360 community, a powerful network of opted-in B2B analysts and influencers boasting a combined social media following exceeding 100 million.

Communities 62

Communities B2B Thought Leadership Tools Thought Leadership 62

LeadsRX

FEBRUARY 23, 2022

February 23, 2020 – The podcasting business is experiencing exponential growth with more than 130 million people expected to listen to them in 2022. Each month approximately 56 million people listen to podcasts served up by Spotify and Apple Podcast alone. Portland, Ore.,

Marketing Attribution 52

Marketing Attribution Paid Search Agency Multi-Touch Attribution Ads 52

Bluetext

AUGUST 31, 2023

The number of podcast listeners has increased substantially since the global pandemic drove audiences indoors, seeking socially distanced entertainment. It’s estimated that there will be over 100 million podcast listeners in the US by 2024, and 81% of these podcast listeners say they pay attention to the ads played during the podcast.

Cost per Acquisition 42

Cost per Acquisition Paid Search Agency Advertising Agencies Cost Per Thousand 42

Martech

FEBRUARY 24, 2022

The course materials were designed and presented by Patrick Johnson, CEO and founder of the global AR agency, Rock Paper Reality. It drives real value for marketers, advertisers, and their customers.” My favorites include Augmented World Expo, Advertising Week, Mobile World Congress, and SXSW, to name a few.

Planning 130

Planning Advertising Agencies Paid Search Agency Mobile Advertising 130

Outbrain

FEBRUARY 3, 2020

In order to understand programmatic advertising, it’s helpful to go back to the basics of ad buying. And what better place to start than the award-winning TV series Mad Men, centered around the fictional Madison Avenue ad agency, Sterling Cooper, when copywriter Paul explains the media buying department to new secretary Peggy.

Cost Per Thousand 49

Cost Per Thousand Advertising Agencies Advertisements Advertising 49

Onalytica B2B

APRIL 11, 2017

From experience, if you’re looking for an immediate route to market with snappy measurable results, PPC and social advertising come into play for most startups. As Neil Schaffer discussed in the Onalytica Podcast , influencer marketing is most effective when a genuine relationship has developed between the brand and influencer.

Startups 213

Startups Advertising Agencies Paid Search Agency Work Management 213

Martech Advisor

JANUARY 31, 2020

MediaRadar B2B Digital Advertising Report. MediaRadar published its analysis of 2019’s top digital advertising trends. B2B digital advertising grew 1% over the previous year, but mobile advertising grew at 5.6%. Display accounted for 96% of all B2B online ad sales. 2020 Promises to Be Exciting for Marketers.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Merchandising 52

Choozle

JULY 5, 2022

Reviewing campaign results can help you identify successful media tactics while still leaving room to experiment with powerful programmatic channels such as connected TV (CTV), video, and podcasts. As you look ahead, think about what is happening within your agency that could impact your ability to stick to the budget.

Budget Programs 77

Budget Programs Advertising Agencies Paid Search Agency Allocation 77

Choozle

MARCH 30, 2020

Every brand and agency will quickly adjust their digital advertising strategy to the changes within the marketplace. To help you through any crisis, we’ve put together a guide on how you can manage your digital advertising strategy. However, digital advertising campaign performance is still important?

Marketing Budget 52

Marketing Budget Advertising Agencies Advertisements Advertising 52

Porch Group Media

JANUARY 2, 2023

Welcome to the Movers and Shakers podcast. This content has been adapted from our full-length Movers and Shakers podcast, Position Your Business For The Future: The Rise Of CTV. This is state-of-the-art use of CTV and quite honestly, most agencies and clients are not doing this, including the big agencies.

Ad Frequency 52

Ad Frequency First-Mover Advantage Campaigns Advertising Agencies 52