AIM Flash Interviews: Donnie Yancey, Chief Revenue Officer at X-Mode
Location Data allows marketers to run more effective campaigns through improved targeting. It is also helping to measure the effectiveness of a campaign either in real-time or post campaign. But is that it? Listen to Donnie Yancey and learn what the future might bring for programmatic buyers.
Donnie Yancey, Chief Revenue Officer at X-Mode is an industry expert and has been in the location data game for many years. According to him, the adoption location data has been very little. The precision of GPS will get further improved over time and we will see many more use cases for the ad-tech industry. The location SDK from X-Mode takes into account not only lat/long but also parameters such as horizontal accuracy, vertical accuracy, altitude, speed, wifi and beacon signals, amongst others.
Tougher privacy regulations will lead to improved data quality but reduced scale. At the same time, it will reduce bad quality scale as well.
The privacy regulations are becoming stricter and pioneer projects like the implementation of the General Data Privacy Regulations across the EU will be rolled out in more markets. That’s for sure and just a matter of time. This will improve the quality of location data available but also reduce the scale. At the same time, these regulations will reduce bad quality data scale. The regulations have more benefits as a consequence. All stakeholders like consumers, advertisers and data buyers will get more transparency on location intelligence.
The privacy regulations are becoming stricter and pioneer projects like the implementation of the General Data Privacy Regulations across the EU will be rolled out in more markets. That’s for sure and it’s just a matter of time. This will improve the quality of location data available but also reduce the scale. At the same time, these regulations will reduce the bad quality data scale. The regulations have more benefits as a consequence. All stakeholders like consumers, advertisers and data buyers will get more transparency on location intelligence.
Check out Donnie Yancey’s full interview below.
The event was organized by adsquare and designed to educate all stakeholders from the ad tech industry on the importance of data usage as part of your programmatic media buying strategies. Get in touch and send us your questions and comments to info@adsquare.com.
About adsquare:
adsquare is a real-time data exchange in mobile programmatic advertising offering its partners targeting, measurement and insights solutions. In the center of operations stands the self-service Audience Management Platforms that is integrated with all leading media buying platforms.
About X-Mode:
X-Mode is a location data company headquartered in Washington D.C. Their own proprietary SDK forms a panel that powers attribution and customer segment based solutions for over 25+ companies in ad-tech, fin-tech, market research, and real estate.
