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How to Optimize Your Paid Media Campaigns for Better ROI

Marketing Insider Group

Optimizing paid media campaigns is one of the best ways to achieve a better return on investment (ROI). Pay close attention to metrics like click-through rate (CTR), cost per click (CPC), conversion rate, and return on ad spend (ROAS).

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Digital Advertising Terms and Jargon Every Marketer Should Know

Act-On

For example, an advertiser could choose to bid a flat rate, bid based on the expected clickthrough rate, or use past performance data. A successful bidding strategy wins the ad placement while optimizing the return on investment for the buyer. What is a Blocklist in Advertising? clicks over impressions).

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7 Key Metrics To Optimise Your B2B Google Ads

The Lead Agency

However, it can be a costly endeavour if it is not properly set up and maintained, especially for B2B industries, where cost per click can be particularly high. A low CTR is an indication that the ad does not match what the audience was looking for.

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6 SEO KPIs Every Search Marketer Should Know

Hubspot

Cost-per-click (CPC). Cost-per-click (CPC) is the amount that you'll pay for each click on your ad. You set your CPC at the maximum price you are willing to pay per click on your ad. Clickthrough rate (CTR). Cost per acquisition (CPA).

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The Big List of Content Marketing Acronyms

Brandpoint

Individuals and businesses choose a CMS based on qualities such as the level of coding required, how and why the website will be used, cost and other factors. CPA: Cost-per-Action. Also referred to as cost-per-acquisition, or cost-per-sale. CPC: Cost-per-Click.

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The Ultimate B2B Marketing Glossary

Envy

Cost Per Action is the amount you spend for a user to take a particular action, such as a click, view or form submit. Cost Per Acquisition is the amount you spend to acquire a new lead or make a sale. Cost Per Click tells you how much it costs to get one person to click on your paid ad.

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5 Deadly Ad Buying Mistakes

Convince & Convert

Many marketers remain obsessed with the C-suite of metrics: CPM, CPC, CTR, CPV, and CPA. But all of those metrics are merely cost-based metrics—all they tell you is how much different components or outcomes in a campaign cost. If you want to waste money, buy media. 2) Analyzing the Wrong Metrics.

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