Webbiquity

DECEMBER 10, 2024

Today, video content dominates the marketing landscape. With online videos reaching 92% of audiences and 91% of businesses using video as a marketing tool in 2023, its impact is significant. However, while video leads the pack, other formats like blog posts, images, and audio still play a critical role in B2B marketing.

Paid Content 152

Paid Content Distribution Top of Funnel Webinar Metrics 152

WordAgents

JUNE 19, 2025

Organic marketing includes more than SEO: email, referrals, and social channels all fall under that umbrella. Why SEO Content Still Drives Organic Growth Most businesses don’t fail at SEO because of strategy—they fail in execution. Don’t try to rank for ten ideas at once. But first, it’s worth knowing what still works—and why.

Top of Funnel 195

Top of Funnel SEO Organization Practices 195

Only B2B

AUGUST 21, 2024

This phrase comes to mind when choosing between Account-Based Marketing (ABM) and Lead Generation. After all, focusing on either generating leads broadly or targeting high-value accounts sounds like a solid plan, right? And relying solely on one strategy could mean missing out on valuable opportunities.

Account Based Marketing 71

Account Based Marketing Ideal Customer Profiles Lead Ranking Lead Scoring 71

Zoominfo

SEPTEMBER 24, 2024

For today’s marketers, data is more than just numbers on a dashboard — it’s the key to unlocking new opportunities and staying ahead of the competition. But here’s the catch: many marketing teams are flooded with disconnected data points and siloed insights, struggling to understand what truly drives customer behavior.

Marketing Analytics Tools 130

Marketing Analytics Tools Top of Funnel Ideal Customer Profiles Zoominfo 130

Martech

SEPTEMBER 4, 2024

What if you could test-drive an entire marketing technology platform and simulate marketing and sales efforts without risking a single dollar? It’s another compelling use case for maximizing the value of generative AI. CDPs have gained marketers’ attention by unifying customer data and driving smarter marketing.

Lead Ranking 121

Lead Ranking Digital Asset Management Top of Funnel Marketing AI 121

Martech

JANUARY 14, 2025

How often have you seen ads promising a single tool or platform as the ultimate solution to all your marketing challenges guaranteeing quality leads and sales while saving you time and money? No one consumes media in a vacuum, so why limit your marketing to a single channel?

Top of Funnel 122

Top of Funnel Marketing Funnels Planning Multi-Channel 122

Marketing Insider Group

MAY 11, 2021

Only then can you create truly personalized, seamless experiences to guide your leads through the sales funnel successfully. If you can master this skill, you’ll continually improve your digital marketing efforts and drive more brand loyalty online. What is Predictive Marketing Analytics? Source: Grand View Research.

Lead Ranking 363

Lead Ranking Analytics Marketing AI Marketing Budget 363

Optinmonster

JULY 24, 2024

As a content marketer, I’m always looking for competitor analysis tools that will give my company a leg up. Through my experience, I’ve identified some of the best tools available to help businesses analyze their competition and optimize their marketing strategies. What strategies are working for them?

Paid Content 96

Paid Content Budget Programs Analysis Optimization 96

Martech

APRIL 15, 2025

Many organizations over-invest in performance marketing and spend more to achieve the same or even worse results. Why do companies over-invest in performance marketing? Performance marketing is conversion-focused. Its all about that sale or lead, both easily measurable results. Email: Business email address Sign me up!

Lead Ranking 98

Lead Ranking Lead Scoring ROI Advertising Agencies 98

Webbiquity

AUGUST 30, 2024

Effective content marketing is a creative and strategic endeavor—one that requires finesse, data-driven insights, and a solid dose of creativity. All of which classic marketers should have a passion for. This post dives deep into content marketing, helping you not just keep up but stay ahead. Yes, it’s an ad.

Paid Content 169

Paid Content Marketing AI Content Marketing Planning 169

Webbiquity

JANUARY 23, 2025

As artificial intelligence and machine learning blend with traditional marketing practices, the distinction between technical and creative skills continues to blur. Marketing agencies particularly seek talent who can bridge these technical and creative capabilities.

Lead Ranking 152

Lead Ranking Work Management Marketing Automation Services Paid Search Agency 152

Marketing Insider Group

OCTOBER 18, 2021

It’s definitely a challenge in today’s oversaturated digital marketplace, where every company has websites, blogs, paid ads, social media, and more. You can optimize your content strategy for customer acquisition by creating content for every stage of the buyer journey. Where do consumers go to establish the trust they value so highly?

Top of Funnel 363

Top of Funnel Acquisitions Content Marketing Lead Ranking 363

WordAgents

JULY 10, 2025

Many different strategies are available to businesses using social media; without a strategy, social media turns into a time sink. The right social media strategy and platform will help brands stay visible, build trust, and respond in real time. Social media supports both marketing and customer service.

Social Media 195

Social Media Media Work Management Marketing Management 195

sagefrog

FEBRUARY 3, 2025

Success in B2B marketing isnt just about delivering the right message. Disjointed efforts can lead to mixed signals, missed opportunities, and weakened brand trust. Disjointed efforts can lead to mixed signals, missed opportunities, and weakened brand trust.

ROI 98

ROI Top of Funnel B2B Marketing Webinar Metrics 98

Martech

DECEMBER 16, 2024

As marketers, weve put a lot of work into fooling ourselves. We spend millions creating a marketing mix based on assumptions crafting buyer personas and guessing at customer problems. Then, we A/B test and build complex funnels, thinking this is data-driven when it’s fundamentally assumption-driven. But its all a lie.

Marketing & Strategy 106

Marketing & Strategy Marketing Strategy Ad Building Paid Search Agency 106

Webbiquity

MARCH 28, 2023

A well-rounded content marketing strategy will rely on several different types of content to achieve its goals. Understanding how each different content format works, which audience segments it appeals to, and how it fits into your overall sales and marketing funnel is key to success. Guest post by Natasha Lane.

Top of Funnel 325

Top of Funnel Marketing & Strategy Marketing Strategy Planning 325

Marketing Insider Group

JUNE 13, 2023

It seems like all you have to do is think about marketing and you’ll start seeing endless ads for companies promising foolproof lead generation. The name of the game in marketing is fine-tuning your application of proven strategies through testing and reviews. Check out what’s working currently.

Cost per Lead 315

Cost per Lead Paid Content Lead Ranking Cost Per Thousand 315

Optinmonster

JULY 18, 2024

If you’re looking for a proven way to boost traffic and increase conversions, then you need a video marketing strategy. Here at OptinMonster , we’ve been refining our video marketing strategy for years. Of course, growing a YouTube channel is just 1 aspect of video marketing. What Is Video Marketing?

Paid Content 98

Paid Content Webinar Metrics Video Marketing Marketing & Strategy 98

Webbiquity

JULY 30, 2024

With most of these videos, you won’t ask people to buy anything, as your goal is simply to build a relationship of trust and value. You might think that they only post tips on marketing CRM tools and social media marketing, but they also share fun videos like the one below. This is a BOFU ad about his course.

Top of Funnel 195

Top of Funnel Effectiveness B2B Business 195

Webbiquity

MAY 30, 2023

2023 looks like a tough year for marketing budgets. Overall, 58% of marketers project flat or reduced budgets for 2023, up from just 26% in 2022. But very small companies (11-50 workers) were actually most likely to increase marketing budgets this year. 1) B2B marketers are faring (a little) better than B2C.

Marketing Budget 294

Marketing Budget Marketing Budget Creation Top of Funnel Marketing & Strategy 294

Webbiquity

JULY 1, 2025

Video marketing has become a staple for software-as-a-service (SaaS) companies, from new startup launches to the big names everyone knows. It’s not a trend—it’s smart marketing based on real data. 96% of marketers say videos improve user understanding of their products. But in the world of marketing, it’s not that simple.

Top of Funnel 141

Top of Funnel Video Marketing Paid Search Agency Trends 141

sagefrog

DECEMBER 3, 2024

With a constant inundation of marketing messages, it’s no surprise that capturing your audience’s attention has never been more challenging—or critical. It’s not just another marketing buzzword; it’s a dynamic, multi-faceted approach to building brand awareness, sparking interest, and creating meaningful connections with your audience.

Demand Generation 105

Demand Generation Top of Funnel Demand Sales Qualified Leads 105

Martech

AUGUST 19, 2024

New technologies and changing buyer behaviors demand that marketers stay adaptable and innovative. For small teams, account-based marketing ( ABM ) simplifies targeting and maximizes budget impact. Targeted campaigns : Focusing on specific accounts ensures marketing efforts resonate with each client’s unique needs.

Account Based Marketing 118

Account Based Marketing Ideal Customer Profiles ABM Sales Management 118

Marketing Insider Group

APRIL 6, 2021

Cultivating new leads and clients can be much costlier and more time consuming than retaining or upselling current ones. However, in today’s world, where we can utilize predictive analytics tools to create highly personalized experiences for customers, it’s critical to focus on delivering value over making a sale or focusing too much on cost.

Top of Funnel 363

Top of Funnel Work Management Marketing Management Content Marketing 363

Contently

AUGUST 15, 2024

High-quality individual pieces of content marketing don’t just happen in a vacuum – you need goals, a content calendar, competitor, audience and SEO research, and more! In other words, you need a content strategy. Read on for the essential elements of how to create a successful content marketing strategy.

Top of Funnel 95

Top of Funnel Marketing & Strategy Marketing Strategy Content Marketing 95

Marketing Insider Group

OCTOBER 27, 2021

Marketing and sales are evolving, and Conversational Marketing is taking center stage. B2B marketers have traditionally relied on email marketing and social media to reach their audiences effectively and efficiently. This is Conversational Marketing in the act. Real-Time Support: Is It Sustainable? Standardize.

Sales Management 363

Sales Management Conversion Ad Building Marketing & Strategy 363

Optinmonster

SEPTEMBER 27, 2024

Are you looking to streamline your online store’s marketing and boost sales? eCommerce marketing automation is the key. Then, you can focus on other important tasks while your automations effortlessly convert leads into sales. In this guide, I’ll share 5 of the best strategies for ecommerce marketing automation.

Marketing Automation Services 102

Marketing Automation Services eCommerce Marketing Automation Top of Funnel 102

Litmus

SEPTEMBER 25, 2024

What is lifecycle marketing? By aligning your marketing efforts to each stage, you can build stronger relationships, keep customers coming back, and make the most of every interaction.In Lifecycle marketing is a strategy that involves engaging customers with the right message at the right time as they interact with your brand.

Work Management 99

Work Management Marketing Management Paid Search Agency Webinar Metrics 99

Sprout Social

JUNE 13, 2025

YouTube offers marketers a unique mix of reach, intent and influence. While paid campaigns offer detailed metrics, linking views to value is a common struggle. And when you run paid and organic strategies at once, it’s hard to determine which strategy is driving real impact. Paid and organic follow different rules.

Paid Content 107

Paid Content Youtube ROI Multi-Touch Attribution 107

Single Grain

FEBRUARY 6, 2025

Small businesses fail to compete on search engines compared to enterprise competitors with enough capital to invest in a robust search engine optimization strategy. SEO for SMBs may seem impossible, especially if you’re struggling with low rankings. Even with an effective strategy, SMBs can still face low SEO rankings.

Lead Ranking 59

Lead Ranking Lead Scoring Paid Content SEO 59

Martech

DECEMBER 20, 2024

Many B2B marketers spend countless hours crafting content, only to watch it fall flat. If yours doesnt stand out, deliver value and connect with the right people, it wont get the attention it deserves. It doesnt clearly state the value The problem Audiences need to know whats in it for them beyond gaining knowledge.

Top of Funnel 119

Top of Funnel Digital Marketing Funnels Lead Ranking Lead Scoring 119

Webbiquity

MARCH 31, 2022

B2B marketers are expected to wear many hats. They need to manage their marketing budgets prudently and make sure every dollar is spent wisely. For B2B marketers, staying on top of the latest digital marketing strategies is not just a job requirement, but a matter of corporate survival. Guest post by Sumeet Anand.

Marketing Budget 306

Marketing Budget Enterprise Management Sales Management Work Management 306

Salesforce Marketing Cloud

AUGUST 29, 2024

B2B social media marketing should be engaging and fun, while still helping you get closer to closing business with your customers and prospects. Many B2B marketers are finding success using the same social media strategies as B2C brands. What you’ll learn What is B2B social media marketing?

Social Media 109

Social Media Marketing AI Work Management Social Marketing 109

Marketing Insider Group

JANUARY 31, 2022

In today’s crowded and increasingly digital marketing landscape, you need a strong content strategy in order to reach your audience. Here’s why: Your content strategy is what makes your brand visible on search engines. A content strategy is a holistic approach to delivering information to customers.

Top of Funnel 353

Top of Funnel Examples Marketing & Strategy Paid Search Agency 353

Sprout Social

JULY 23, 2024

.” This quote from Megan Thee Stallion during a recent chat at Social Media Week captures the buzz we’ve been hearing in marketing circles: Pinterest is having a moment. With more brands revisiting the platform, marketers have a chance to make the platform a worthy addition to their marketing strategies in 2024 and beyond.

Brand Identity 129

Brand Identity Branding Top of Funnel Best Practices 129

Sprout Social

SEPTEMBER 19, 2024

Influencer marketing is no longer a novelty—it’s a critical component of advertising strategies. In this guide, we’ll explore what influencer marketing key performance indicators (KPIs) are and why they matter. What are influencer marketing KPIs? Why are influencer marketing KPIs important?

Cost Per Thousand 126

Cost Per Thousand Advertising Agencies Campaigns CPM 126

FunnelEnvy

DECEMBER 23, 2024

Marketing Qualified Leads (MQLs) fuel a successful B2B marketing and sales funnel. Leads who have shown genuine interest in your product or service form the foundation for future sales opportunities. Without a steady flow of top-of-funnel MQLs, businesses struggle to sustain a robust sales pipeline.

Top of Funnel 69

Top of Funnel Lead Ranking Marketing Qualified Leads MQL 69