Sprout Social

JULY 23, 2024

I see all the content I want to see.” ” This quote from Megan Thee Stallion during a recent chat at Social Media Week captures the buzz we’ve been hearing in marketing circles: Pinterest is having a moment. When the campaigns are combined, they cover different parts of a customer’s lower-funnel journey.

Branding 129

Branding Brand Identity Top of Funnel Best Practices 129

SmartBug Media

JUNE 20, 2025

Navigating the relationship between paid media and AI can be complex, but luckily, there are ways to avoid getting lost in a sea of uncertainty. From the power of first-party data to the evolving role of media managers, this episode reveals how to shift from manual guesswork to data-backed greatness in the age of AI.

Media 76

Media Multi-Touch Attribution Budget Programs Work Management 76

Marketing Insider Group

NOVEMBER 30, 2020

Content marketing is a journey, and it’s not easy. Too many of the marketing professionals we know are miserable. Marketing that works! So we asked our clients to tell us what are the biggest content marketing challenge s we help them overcome. In fact, it’s freaking hard. Quick Takeaways.

Allocation 340

Allocation Content Marketing Top of Funnel Ad Frequency 340

Webbiquity

JULY 1, 2025

Video marketing has become a staple for software-as-a-service (SaaS) companies, from new startup launches to the big names everyone knows. It’s not a trend—it’s smart marketing based on real data. 96% of marketers say videos improve user understanding of their products. But in the world of marketing, it’s not that simple.

Top of Funnel 141

Top of Funnel Video Marketing Paid Search Agency Trends 141

Only B2B

AUGUST 21, 2024

This phrase comes to mind when choosing between Account-Based Marketing (ABM) and Lead Generation. But in reality-your business likely has several marketing initiatives running in tandem- each with distinct goals and audiences. If you want to maximize your marketing impact, you should consider—combining ABM with lead generation.

Account Based Marketing 71

Account Based Marketing Ideal Customer Profiles Lead Ranking Lead Scoring 71

Marketing Insider Group

JANUARY 21, 2020

However, it’s necessary to budget for your content marketing program, so that you’ll know exactly what funds and resources you’ll be working with in the new year. And you don’t have to start from scratch, as we’ll be sharing how to budget for your content marketing in 2020. Not all content marketing efforts cost money.

Budget Programs 266

Budget Programs Paid Search Agency Content Marketing Planning 266

The Point

APRIL 16, 2019

Thanks to Spear Digital Media Director Tim DiSabatino for authoring this week’s post. Because costs per click in B2B search campaigns can often be extremely high when companies compete the for same keywords, Search Engine Marketing (SEM) for B2B advertisers offers its own very unique challenges.

Cost per Acquisition 231

Cost per Acquisition Paid Search Agency Campaigns Cost Per Click 231

Optinmonster

JULY 24, 2024

As a content marketer, I’m always looking for competitor analysis tools that will give my company a leg up. Through my experience, I’ve identified some of the best tools available to help businesses analyze their competition and optimize their marketing strategies. What strategies are working for them?

Paid Content 96

Paid Content Budget Programs Analysis Optimization 96

Webbiquity

AUGUST 30, 2023

Building a strong brand starts with raising awareness and bringing customers on board with your vision. Maintaining a strong and resilient brand, however, is about building strong relationships with your customers, and making them a part of your story. What is the customer lifecycle?

Ideal Customer Profiles 258

Ideal Customer Profiles Marketing Management Allocation Customer Satisfaction 258

Single Grain

APRIL 29, 2025

Google’s dominance in paid media is starting to show cracks. Recent projections indicate Google’s share of search-driven paid media in the U.S. This isn’t just a blipit represents a change in how marketers are approaching their digital advertising strategies.

Paid Content 52

Paid Content Paid Search Agency Cost Per Click Allocation 52

Sprout Social

JUNE 25, 2025

Economic uncertainty, the rise of zero-click search and an endless stream of content have intensified the pressure on CMOs to deliver results with fewer certainties. The traditional marketing playbook isn’t breaking through like it once did. Whether it’s paid, organic or creator-led, social investments are paying dividends.

Paid Content 88

Paid Content Social Media Media Top of Funnel 88

SocialPilot

JANUARY 27, 2025

Social media for B2Bsounds tricky, doesnt it? But heres the catch: Creating a winning B2B social media strategy isnt just about posting your industry updates and calling it a day. Its about understanding your target audience, choosing the right social platforms, and creating content that resonates with decision-makers.

Social Media 97

Social Media Marketing Automation Services Webinar Metrics Budget Programs 97

Webbiquity

MARCH 10, 2020

If you are wondering what all this has to do with effective digital marketing , the answer is: quite a bit! Potential leads are constantly being bombarded by pop-ups and ads, fostering resistance and even resentment. Most prospects now ignore these intrusive ads, or even grow to dislike the brands that harass them for attention.

Sales Qualified Leads 322

Sales Qualified Leads Video Marketing Lead Ranking Lead Scoring 322

Marketing Insider Group

AUGUST 8, 2023

Not only does this make it hard to keep up as a user, but it’s especially challenging when you’re trying to master the art of social media marketing. And, with the right tools and techniques, you can navigate this dynamic digital world of social media marketing like a pro. Advertising.

Social Media 246

Social Media Social Marketing Planning Media 246

Zoominfo

SEPTEMBER 17, 2018

Given its rising popularity, podcasting is now an avenue marketers can explore to publish more branded content and reach new audiences. But, it’s also a great resource for marketers who simply want to learn new tips and strategies or find a bit of motivation for their day-to-day efforts. 1. This Old Marketing Podcast.

Paid Content 252

Paid Content Paid Search Agency Advertising Agencies Enterprise Management 252

Contently

MAY 26, 2020

When I was making the transition from journalism to marketing, my first big epiphany came from a caveman cartoon. You make content, people click on it, and then—BOOM—they immediately buy something or fill out a demo request form. After all, if our search ads work that way, shouldn’t content work that way too?

Top of Funnel 218

Top of Funnel Content Marketing Marketing Analytics Tools Lead Ranking 218

Zoominfo

JANUARY 15, 2021

The world has been stirred up by a global pandemic, most of us are still working from home, and digital marketing strategies have become a critical part of every company’s survival. When it comes down to it, one of the most important things marketing organizations are tasked with is generating marketing qualified leads (MQLs).

Lead Generation 264

Lead Generation Lead Ranking Paid Content Lead Scoring 264

Contently

DECEMBER 16, 2022

How-to advice is one of the most dominant strategies used in marketing. While most marketers have good intentions when writing how-tos, they don’t always hit the mark on creating useful content. Granted, the writers and content topics aren’t the only culprits; SERPs deserve some blame. Leads Generated.

Lead Ranking 176

Lead Ranking Multi-Touch Attribution Cost per Lead Ideal Customer Profiles 176

Single Grain

JANUARY 9, 2025

Curious about what account-based marketing is all about? Many businesses notice that generic marketing strategies often fail to achieve KPIs. This is especially true in B2B marketing, which targets key decision-makers. But what is account-based marketing? Leverage technology like CRMs and marketing automation platforms.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 52

SocialPilot

JUNE 27, 2025

billion people—nearly 64% of the global population —are active on social media. For growing businesses and busy marketing agencies, it’s easy to fall into a loop of “just get something out there.” For growing businesses and busy marketing agencies, it’s easy to fall into a loop of “just get something out there.”

Social Media 66

Social Media Webinar Metrics Top of Funnel Media 66

SocialPilot

FEBRUARY 3, 2025

Social media is no longer just a place to be. And building a strategic social media marketing funnel is the thriving secret for brands that succeed. billion social media users globally, your target audience is bigger than ever, but so is your competition. Now, lets dive into the only social funnel youll ever need.

Top of Funnel 76

Top of Funnel Marketing Funnels Social Media Paid Content 76

Modern B2B

NOVEMBER 13, 2024

You’re ready to go live, there’s just enough time to set your media budgets up across platforms. Smaller paid media budgets can still create a big impact, doing more with less is possible. Here are a few ways you can get the foundations right and prove the value of your paid media program.

Budget Programs 52

Budget Programs Top of Funnel Work Management Advertising Funnels 52

Single Grain

DECEMBER 23, 2024

More sales and marketing teams are embracing account-based marketing (ABM). ABM consists of many traditional marketing tactics, such as organic and paid strategies, but is tailored more to individual accounts. Marketers can still use innovative tactics to execute an ABM strategy , such as leveraging LinkedIn.

Account Based Marketing 52

Account Based Marketing Paid Content Linkedin Ideal Customer Profiles 52

Sage Marketing

JULY 18, 2024

The secret sauce of successful marketing is delivering the right message to the right person at the right time. Now, with so many digital platforms, marketing your brand’s message has become complicated. It empowers you to leverage the power of customer segmentation. This is where HubSpot can assist you.

Hubspot 52

Hubspot Ideal Customer Profiles ROI Paid Content 52

Single Grain

APRIL 28, 2025

Modern ABM strategies must go beyond identifying your ideal accounts and targeting them. Marketers can use quality data to better identify and engage high-potential accounts. Effective ABM strategies leverage intent data to personalize outreach, align sales and marketing efforts, and time interventions precisely.

Intent Data 52

Intent Data Ideal Customer Profiles ABM Account Based Marketing 52

Directive Agency

OCTOBER 30, 2024

Like any B2B marketing channel or touchpoint, taking the right approach is essential to ensure sustainable success—and a big fat return on investment for your efforts. Most B2B SaaS brands underinvest in their LinkedIn ad strategy. We’ve also helped each of our ambitious clients earn a healthy ROI for their LinkedIn marketing efforts.

Paid Content 52

Paid Content Paid Search Agency Cost per Lead Linkedin 52

Brandpoint

JUNE 24, 2021

So go ahead and Ctrl + F or Command-F and search the acronym you’re looking for. AVE: Ad-value equivalency. Ad-value equivalency, or AVE, is a PR tool for measuring the success of a given earned media campaign or placement. CAC: Customer Acquisition Cost. CLV: Customer Lifetime Value.

Paid Content 118

Paid Content Lead Ranking Top of Funnel CMS Development 118

Single Grain

APRIL 25, 2025

By Single Grain Team | April 10, 2025 Connected TV (CTV) advertising has transformed from an emerging channel to a cornerstone of modern advertising. As streaming platforms dominate, brands that master CTV advertising gain a powerful advantage in reaching engaged audiences with precision targeting and measurable results.

Paid Search Agency 52

Paid Search Agency Ads Campaigns Multi-Touch Attribution 52

B2BMarketing.net

NOVEMBER 25, 2024

What is B2B content marketing? B2B content marketing is the creation and distribution of valuable and relevant content to attract and engage businesses. So what is content marketing in the B2B world and how can we apply it effectively? Why is content marketing important for B2B?

Top of Funnel 52

Top of Funnel Ideal Customer Profiles Webinar Metrics B2B Marketing 52

Inbox Insight

MARCH 25, 2025

B2B marketing has never been more complex. Without a strategic, multi-touch approach, potential clients fall through the cracks. Without a strategic, multi-touch approach, potential clients fall through the cracks. Loyalty & Advocacy They become repeat customers and brand advocates.

Work Management 52

Work Management Marketing Management Ideal Customer Profiles Demand 52

Sprout Social

JULY 1, 2025

But in recent months, they’ve regained cultural cache and are finally getting the flowers they deserve for pioneering social media culture. We’re still talking about our AIM screen names and which MySpace song played on our profile. How to reach Millennials on social media On social, Millennials look for connection.

Social Media 74

Social Media Social Marketing Planning Media 74

Inbox Insight

MAY 6, 2025

The Demand Bites podcast has gathered insights from leading B2B marketing experts about what’s working right now and what will drive success throughout the year. If you can establish your brand as an expert, as a thought leader in the space, then your ideal customer profile will naturally turn to you when they need help with their job.”

Demand Generation 52

Demand Generation Ideal Customer Profiles Paid Content Top of Funnel 52

SocialPilot

JUNE 18, 2025

If you’ve ever asked yourself whether social media is worth the effort or questioned when you’ll finally see ROI, you’re not alone. I’ve worked with social media managers, agencies, and business owners who’ve wrestled with the same thing. Here are the top benefits with real-life examples of how businesses use social media to succeed.

Social Media 59

Social Media Examples Media Paid Search Agency 59

Single Grain

APRIL 27, 2025

Spending too much on your ad campaign can be easy without getting much in return. If your conversion rates are low or youre simply spending too much on advertising, it may be time to review your ad spending. Return on ad spend (ROAS) has become the north star metric for performance marketers looking to drive sustainable growth.

ROAS 52

ROAS Paid Content Spending Allocation 52

KoMarketing Associates

FEBRUARY 25, 2020

All paid platforms allow you to create custom audiences based on cookies, emails, telephone numbers, and in some cases even home addresses. So, if it’s so powerful, why are B2B marketers not utilizing these tactics then? You may be wondering which ad platform should you use to apply your efforts. 3D rendering.

Top of Funnel 166

Top of Funnel Ideal Customer Profiles Tips B2B 166

Heinz Marketing

MAY 12, 2025

This blog covers the most frequently asked questions B2B marketers ask when planning a campaign, organized to help you go from strategy to execution. Is your focus on brand awareness , lead generation , pipeline acceleration , or customer retention ? Build Ideal Customer Profiles (ICPs) and identify buying committee roles.

Top of Funnel 59

Top of Funnel Ideal Customer Profiles Planning Campaigns 59

Marketing Insider Group

JULY 21, 2020

Data is truly king in today’s content-driven world. Businesses rely on it to support marketing strategies, target their customers, make smarter business decisions, and predict future outcomes. A LinkedIn report on B2B lead generation found that funneling in quality leads is a top priority for 68% of B2B organizations.

Lead Generation 277

Lead Generation Top of Funnel Marketing AI Lead Ranking 277