Marketing Insider Group

AUGUST 26, 2024

Sharing evergreen content like eBooks, whitepapers, and handy checklists and deploying ads across platforms will help educate prospects during this phase, but note that you want to avoid gated landing pages. Any content you promote here should not feature a contact form.

Demand Generation Agencies 190

Demand Generation Agencies Demand Generation Demand Ideal Customer Profiles 190

Webbiquity

DECEMBER 3, 2024

How should we divide our efforts in terms of top-, middle-, and bottom-of-the-funnel visitors? What kind of new product or service features and functionality will we be releasing? How should we divide our efforts in terms of lead generation, lead nurturing, reputation building, and relationship nurturing? It’s key to your success.

Top of Funnel 189

Top of Funnel Planning Content Marketing Paid Search Agency 189

Martech

APRIL 10, 2025

Since its creation, Tailwind has added many new features and capabilities. AI-enhanced marketing for ecommerce ads. Their case studies highlight impressive outcomes, such as a 500%+ increase in traffic from Pinterest product ads, 3.7 Dig deeper: Beyond the funnel: A new approach to content marketing 2.

Marketing Automation Services 120

Marketing Automation Services Features Work Management Paid Search Agency 120

Webbiquity

JULY 1, 2025

In marketing, they are great for social posts and platform ads (like YouTube, LinkedIn, Spotify, etc.), Long-form marketing videos are ideal for people further down the funnel. They are perfect to push prospects from awareness to desire in your marketing funnel. and should really be 15-45 seconds.

Top of Funnel 141

Top of Funnel Video Marketing Paid Search Agency Trends 141

Outgrow

JULY 7, 2025

Why Conversion Landing Pages Need Interactive Quiz and Calculator Tools to Generate More Leads Imaginary situation: Your visitor comes to your page, reads your headline, scrolls for 3 seconds, and leaves. Here’s the harsh reality: static conversion landing pages are slowly on their way out. Ring any bells?

Landing Pages 52

Landing Pages Marketing Automation Services Budget Programs Lead Ranking 52

WordAgents

JULY 10, 2025

Lead generation – Calls to action in posts can drive traffic to your site or landing pages. A local service might thrive on word-of-mouth and geotags, while a digital product brand depends on lead funnels and trust-building content. Their content often focuses on product features, benefits, updates, and tutorials.

Social Media 195

Social Media Media Work Management Marketing Management 195

Tomorrow People

JUNE 9, 2025

Yet many product and marketing leaders still rely too heavily on features, stats, and logic, missing the emotional depth that stories bring. Actions: Audit your current content across blogs, landing pages, and decks. It ensures your brand voice remains consistent from ads to case studies to investor decks.

Storytelling 177

Storytelling Top of Funnel B2B Case Studies 177

Webbiquity

MARCH 31, 2025

Have you ever seen companies that invest heavily in driving leads but still fail to move them down the funnel? They integrate all funnel stages within their CRM, ensuring marketing and sales activities are transparent and coordinated. Articles featuring relevant imagery can draw 94% more traffic.

Demand Generation Agencies 177

Demand Generation Agencies Demand Generation Paid Content Marketing Budget 177

Unbounce

JUNE 29, 2021

Whether you’re announcing your new business, creating an event page, or promoting a new product, you’re going to need more than a shiny landing page to get people to sign on the dotted line. What you need is a landing page strategy. What Is A Landing Page? Customizing Your Pages By Audience.

Landing Pages 143

Landing Pages Paid Content Top of Funnel Marketing & Strategy 143

Unbounce

JANUARY 26, 2021

With new trends and channels emerging every day—at this point we’re just waiting for Excel to release a Stories feature—it can be tough to keep your efforts fresh and effective. Just look at your landing pages. What opportunities would they see on your landing pages? How would the pros rethink your landing page?

Landing Pages 145

Landing Pages Optimization Paid Search Agency Lead Ranking 145

Unbounce

AUGUST 6, 2021

But too many times, marketers fall into the trap of creating landing pages with only their own goals in mind. Building a landing page that converts like crazy shouldn’t be left up to chance—it’s the result of using detailed information about your audience to create a persuasive combination of copy and imagery.

Landing Pages 144

Landing Pages Research Top of Funnel Marketing Analytics Tools 144

Unbounce

JULY 23, 2020

We wanted to know about your plans when it comes to running a high-converting campaign—as well as the role played by landing pages in supporting your post-click strategy. Together with the findings from the report itself, these numbers provide a behind-the-scenes view of what other marketers think when it comes to their landing pages.

Landing Pages 145

Landing Pages Marketing AI Planning Paid Search Agency 145

Unbounce

SEPTEMBER 16, 2021

PPC is a method of digital advertising in which you aim to get your ads to rank as the highest result displayed for user searches, and you, as the advertiser, pay a fee each time it’s clicked. This means that when a user types in words related to your business, your customized ad will be the first result they see— sometimes.

Landing Pages 145

Landing Pages Paid Content PPC Optimization 145

Unbounce

MAY 17, 2022

Too many conversion-happy marketers race to split test poor hypotheses and arbitrary landing page elements before setting their landing page foundation first. When Landing Page Testing Goes Wrong. Most landing pages lack volume. The 5 New Rules of Landing Page Testing.

Landing Pages 145

Landing Pages Rules Paid Search Agency Multi-Channel 145

Unbounce

MARCH 2, 2021

Shower thought: Where do marketers’ *best* landing page ideas come from? So, rather than hoping your next big landing page idea will manifest on its own, we decided to put together a list of creative approaches you can try for your next campaign. Your landing pages shouldn’t be one-size-fits-all.

Landing Pages 145

Landing Pages Creativity Examples Campaigns 145

Unbounce

MARCH 3, 2022

Today’s landing pages have a whole laundry list of tasks for you to tackle. How can you help a single landing page handle so much at once? This nifty tool improves your visitors’ experience to boost your landing page’s results. Then, you’ll see five examples of forms to use on your own landing pages.

Landing Pages 139

Landing Pages Examples Top of Funnel User-Generated Content 139

Litmus

OCTOBER 17, 2024

That’s where the email marketing funnel comes in—a framework that supports subscribers through every stage of the customer journey, which doesn’t stop once you’ve earned their business. Anatomy of a modern email marketing funnel How to build an email funnel Industry-specific email funnels & examples What is an email marketing funnel?

Top of Funnel 110

Top of Funnel Conversion Optimization Digital Marketing Funnels 110

Marketing Insider Group

NOVEMBER 9, 2020

That’s right, for just $8,000 per month, you can get a content marketing strategy , a year’s worth of content ideas , an SEO audit and keyword strategy , external link building, conversion funnel development, and paid promotion to reach all the new people you need to grow your business. Content Promotion with Contextual Ads.

Marketing Budget 351

Marketing Budget Paid Content Marketing Budget Creation Budget Programs 351

Lead Forensics

JULY 30, 2024

The advice in our article “ Successful sales funnel management for lawyers ” is, in reality, applicable to most organizations, but by tailoring the content in this way, a law firm is more likely to read it. To the contrary, they should be promoted through links in blog posts, emails, social media post and ads, etc.

Top of Funnel 93

Top of Funnel Work Management B2B Marketing Sales Qualified Leads 93

KoMarketing Associates

MAY 3, 2018

There are many medium to large organizations that run their own named network and by adding a Secondary Dimension of City you can verify you are hitting the right targets. Pro Tip: Most B2B marketing organizations are using landing page technology that often lives on a separate sub-domain; i.e. info.site.com or resources.site.com.

Marketing Analytics Tools 244

Marketing Analytics Tools Marketing Report Analytics B2B Marketing 244

KoMarketing Associates

MAY 25, 2022

If you haven’t considered using Google Ads for lead generation, you’re missing out on one of the most effective, scalable B2B lead generation magnets. . Does Google Ads Work for B2B? . According to WebFX, the average conversion rate for Google Ads is 75%. How to Target a B2B Audience on Google Ads.

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

SendX

SEPTEMBER 9, 2018

Traffic which you control (paid traffic) comes from Ads (email, FB, Google) & affiliate partnership. The Traffic Funnel. Irrespective of the type of traffic, every visitor who lands on your website or a landing page goes through the traffic funnel. Traffic funnel metrics. Facebook Ads.

Small Business Marketing 284

Small Business Marketing Paid Search Agency Planning Business 284

FunnelEnvy

DECEMBER 23, 2024

Marketing Qualified Leads (MQLs) fuel a successful B2B marketing and sales funnel. Without a steady flow of top-of-funnel MQLs, businesses struggle to sustain a robust sales pipeline. This post explains how to boost MQL volume by optimizing your top-of-funnel strategies. Create customer journeys for your ideal personas.

Top of Funnel 69

Top of Funnel Lead Ranking Marketing Qualified Leads MQL 69

Webbiquity

SEPTEMBER 19, 2023

LinkedIn Ads are one of the most effective channels for reaching highly targeted groups of B2B buyers. ” But that’s one of the counterintuitive tasks LinkedIn Ads forces you to do: set up conversions before you’re created ads, set campaign objectives, or target and audience. Here’s how.

Linkedin 299

Linkedin Advertising Advertisements Practices 299

Optinmonster

JULY 24, 2024

Our experts thoroughly evaluate plugins for features, usability, and performance. And those are just the features I use as a writer. It includes several several useful features but with fairly low daily limits Premium Pricing : Starts at $117.33/month It’s that easy to get started. Is Semrush Free?

Paid Content 96

Paid Content Budget Programs Analysis Optimization 96

Webbiquity

AUGUST 1, 2019

Sales Automation: A sales automation tool helps with the lead generation process as well as moving sales prospects through the sales funnel. At the top of the funnel, offer a white paper, ebook, checklist, or a free industry guide. At mid-funnel, invite prospects to register for a webinar or a free trial.

Marketing Automation Services 216

Marketing Automation Services Lead Generation Top of Funnel Lead Ranking 216

Marketing Insider Group

FEBRUARY 23, 2021

You find two online services for the same monthly price with almost identical features. In other words, having social proof like case studies, reviews, and testimonials on your website can help you move customers down the sales funnel. You could create a dedicated case study page with a library of content for visitors to browse.

Case Study 350

Case Study Case Studies Studies Top of Funnel 350

Marketing Insider Group

MARCH 18, 2020

They may not have all the features and functions of some of the more expensive digital marketing tools out there. For example, we use social sharing plugins, related posts plugins, and ad serving plugins to deliver deeper engagement and content offers to our audience. But for us, these provide the best bang for the buck.

Marketing Management 363

Marketing Management Tools Planning RSS 363

Unbounce

AUGUST 1, 2024

/ Landing page examples 10 free trial landing page examples (with A/B testing ideas) By Josh Gallant. Free trial offers on dedicated landing pages. Free trial offers on dedicated landing pages. That’s where free trial landing pages come into play. Updated on August 1, 2024.

Landing Pages 98

Landing Pages Examples Work Management Marketing Management 98

Scoop.it

OCTOBER 19, 2023

Your landing page is an essential piece of the marketing puzzle. When potential customers arrive at a landing page you set up, they instantly form an opinion about your business‌. Their ability to navigate and understand your landing pages can greatly impact your conversion rate. But don’t stop there.

Landing Pages 107

Landing Pages Privacy Policies Lead Ranking Ethics 107

Webbiquity

MARCH 28, 2023

Understanding how each different content format works, which audience segments it appeals to, and how it fits into your overall sales and marketing funnel is key to success. Video is: great for boosting interaction; highly shareable and rankable; engaging on social media; and excellent for adding a human touch to your content.

Top of Funnel 325

Top of Funnel Marketing & Strategy Marketing Strategy Planning 325

KoMarketing Associates

APRIL 9, 2019

SpyFu can show you detailed information about your competitors’ SEO and pay per click campaigns, including keywords , estimated spend, estimated traffic, and even the ads they’ve run. organize your keywords into ad groups more effectively. research your competitors’ keywords and ads. Facebook Ads Library.

High Quality Lead 215

High Quality Lead PPC Lead Generation Budget Programs 215

KoMarketing Associates

MAY 13, 2020

Since Hummingbird, featured snippets have become much more prominent in search as Google has become smarter and aims to provide information quicker and more effectively than before. Google’s featured snippets have been a welcomed addition to the SEO community as well. Why Featured Snippets are Important for SEO.

Features 165

Features Google B2B Marketing Top of Funnel 165

SocialPilot

DECEMBER 18, 2024

They engage different audiences on the platform and different consumers in your sales funnel. The editing features tend to be minimal, and the length is capped at 15 seconds. When you post a Story, you can ask a question, make a poll, offer a discount, link to your landing page, and more. Use Stories for 1.

Top of Funnel 98

Top of Funnel Viral Marketing Advertising Funnels Display 98

Sprout Social

JUNE 13, 2025

Pair these measurements with UTM tracking and a platform like Sprout Social to extend your insights across the funnel, clarifying the link between video engagement, site visits, conversions and business impact. But while the inputs may vary—ad spend on one side and time and reach on the other—the fundamentals remain the same.

Paid Content 107

Paid Content Youtube ROI Multi-Touch Attribution 107

KoMarketing Associates

MARCH 23, 2022

Twitter Ads lets you target users based on location, language, device, age, and gender. Below, I’ll cover the different types of Twitter Ad campaigns, including who can use them, and share strategies to help improve your Twitter advertising ROI. . What are Twitter Ads Campaigns? What are Twitter Ads Campaigns?

Twitter 229

Twitter Paid Search Agency Advertising Advertisements 229

Webbiquity

OCTOBER 1, 2019

Every time you offer a lead magnet that doesn’t mesh with the topic or add value to the blog post or the landing page it is served on, you lose the opportunity to generate new leads. Often, marketers will create just one or two generic lead magnets and use them on all their blog posts and landing pages.

Email Marketing 224

Email Marketing Sales Qualified Leads Lead Ranking Lead Scoring 224