Marketing Insider Group

MAY 25, 2021

As a marketer, creating and publishing the right content in the proper context is essential. Many marketers can waste precious time, energy, and resources producing the wrong content for the wrong audiences. Many marketers waste their time, energy, and resources producing the wrong types of content for the wrong audiences.

Buyer Intent 363

Buyer Intent Top of Funnel Intent Marketing AI 363

Martech

NOVEMBER 7, 2024

Account-based marketing (ABM) platforms came with the promise of revolutionizing B2B marketing. ABM platforms enabled marketers to peer into the crystal ball of intent data, identifying which accounts were in-market for solutions. What went wrong and can it be fixed? The core functions of an ABM platform 1.

Account Based Marketing 130

Account Based Marketing ABM Demand Generation Agencies Marketing Attribution 130

Webbiquity

MARCH 17, 2017

What is a Sales Funnel? Sales funnels are everywhere. Prospective purchasers don’t see the funnel, but rather an interactive brand, an awesome product, or the long awaited solution they need. This is the power of a sales funnel that’s ultimately designed to get sales. It does much of the work for the marketer.

Top of Funnel 243

Top of Funnel Paid Search Agency Digital Marketing Funnels Landing Pages 243

SendX

SEPTEMBER 9, 2018

Whether you are able to build a 6 digit, 7 digit or 8 digit web business solely depends on how your traffic converts. Traffic which you control (paid traffic) comes from Ads (email, FB, Google) & affiliate partnership. The Traffic Funnel. Traffic funnel metrics. Facebook Ads. Google Ads.

Small Business Marketing 284

Small Business Marketing Paid Search Agency Planning Business 284

Webbiquity

JUNE 10, 2020

When designing product or download landing pages, there’s a lot to keep in mind. Next, they need to be optimized for user experience, so they seamlessly lead web visitors through the sales funnel. So, adding videos to your landing pages is an excellent strategy. First, you need the page to be attractive.

Landing Pages 317

Landing Pages Design Practices Product 317

Marketing Insider Group

MAY 26, 2021

If you’re in the initial stages of building a new business, you may feel overwhelmed and underprepared to manage your ever-growing marketing to-do list. We’re here today to help simplify what can be a complex process: building a successful content marketing program. Content marketing is an essential growth strategy for new businesses.

Budget Programs 360

Budget Programs Paid Content Planning Startups 360

Webbiquity

AUGUST 26, 2021

The two most common objectives for digital marketing campaigns (and B2B marketing in general) are brand awareness and lead generation. Of course, as you create your digital marketing campaign, you’ll keep in mind that different prospects will be at different stages of the customer journey.

Landing Pages 278

Landing Pages Paid Content Tips Paid Search Agency 278

Webbiquity

MARCH 10, 2020

If you are wondering what all this has to do with effective digital marketing , the answer is: quite a bit! Potential leads are constantly being bombarded by pop-ups and ads, fostering resistance and even resentment. Most prospects now ignore these intrusive ads, or even grow to dislike the brands that harass them for attention.

Sales Qualified Leads 322

Sales Qualified Leads Video Marketing Lead Scoring Lead Ranking 322

Choozle

DECEMBER 9, 2024

Facebook Instagram X-twitter Linkedin Youtube Programmatic advertising continues to transform digital media buying, streamlining how businesses reach their audiences. By 2028, Statista projects that 8% of digital advertising revenue will stem from programmatic. What is Programmatic Advertising? How Does Programmatic Advertising Work?

Advertisements 98

Advertisements Advertising Mobile Advertising Funnel Advertising 98

Webbiquity

OCTOBER 28, 2020

Home In On Your Sales Funnel. Now, more than ever, you’re probably trying to put your best, most responsive marketing efforts forward. One way to do that is to make updates to your sales funnel. Give Your Digital Presence a Boost. The best place to start is your website. Is SEO-friendly. Features relevant content.

Top of Funnel 278

Top of Funnel Business Funnel Advertising Paid Search Agency 278

SmartBrief - Marketing

FEBRUARY 12, 2025

You can collect first-party intent data like website visits, content downloads, form submissions and email clicks directly from your audience. But for B2B marketers, the key is turning those insights into conversions. Improve lead scoring Per a report from Foundry, 91% of marketers use intent data to prioritize leads.

Intent Data 87

Intent Data Intent Lead Scoring Lead Ranking 87

Webbiquity

NOVEMBER 5, 2019

The past two decades have brought disruptive technological change and radically reshaped B2B marketing practices. Traditional B2B marketing strategies relied heavily on direct and outbound methods. Cold calls, trade shows, direct mail, and print ads were the primary forms of marketing. Market size analysis.

Paid Content 241

Paid Content Sales Management Work Management Marketing Automation Services 241

Unbounce

JUNE 17, 2020

When we click a link or ad for any type of downloadable content, it’s the landing page that helps us decide what to do next. Now, let’s flip to the marketers’ perspective. You set up a targeted campaign to bring people to your ebook download page, and traffic is trickling in. But what if it’s not so clear?

Landing Pages 145

Landing Pages Work Management Top of Funnel Marketing Management 145

Webbiquity

AUGUST 25, 2020

Long gone are the days when marketers had to make a business case for using social media. Today, 84% of C-level and VP-level buyers say they are influenced by social media when purchasing, and 83% of B2B marketers are using it. ” For brands, social media marketing is clearly critical. Guest post by Shane Barker.

Social Media 288

Social Media Top of Funnel Media Paid Search Agency 288

Optinmonster

OCTOBER 30, 2024

That way, you can create email marketing lists for your email nurturing campaign. Make sure that the lead magnet itself is well-designed and valuable so that your prospect will be really impressed when they download it. Don’t drop your download and then leave your leads in the cold. Rocketbots.io

Lead Nurturing 84

Lead Nurturing Conversion Lead Scoring Lead Ranking 84

Zoominfo

MARCH 1, 2021

Key performance indicators (KPIs) serve as metrics that measure team-wide performance — and are great for digital marketing teams. In fact, 65% of B2B marketers use KPIs to measure their content performance. If you’re not entirely sure what’s working and what’s not for your marketing team, add KPIs into your strategies.

Lead Ranking 207

Lead Ranking Paid Content Marketing Qualified Leads Cost per Acquisition 207

Marketing Insider Group

JULY 28, 2020

LinkedIn’s State of Sales Report shows that 44% of sales and marketing teams are seeing a significant drop in responsiveness to social and email messaging. So, why are sales and marketing teams challenged to build strong social relationships so they can overcome sales plateaus, sales drops, and sales troughs? Many blame it on C-19.

Top of Funnel 245

Top of Funnel Linkedin Ideal Customer Profiles Paid Search Agency 245

Webbiquity

AUGUST 8, 2023

“Uncertainty,” “turbulence,” and “tight economic times” are among the top terms impacting decision making for both B2B marketers and buyers. How is marketing measurement changing in response to these challenges? Online ads are having more of an impact.

Marketing Report 238

Marketing Report Multi-Touch Attribution Demand Paid Search Agency 238

KoMarketing Associates

SEPTEMBER 16, 2020

Account-based marketing has been around for several years now. Some of the statistics that have attracted marketers to ABM include: 87% of account-based marketers say that ABM initiatives outperform other marketing investments ( ITSMA ). And yet, many B2B marketers have still held back from adopting ABM.

Account Based Marketing 269

Account Based Marketing Budget Programs Planning Paid Search Agency 269

Zoominfo

SEPTEMBER 17, 2018

Given its rising popularity, podcasting is now an avenue marketers can explore to publish more branded content and reach new audiences. But, it’s also a great resource for marketers who simply want to learn new tips and strategies or find a bit of motivation for their day-to-day efforts. 1. This Old Marketing Podcast.

Paid Content 252

Paid Content Paid Search Agency Advertising Agencies Enterprise Management 252

Martech

FEBRUARY 7, 2025

Users in-market for jobs in specific industries. Qualify leads with offline conversion imports Connect Google Ads to CRMs like Salesforce and HubSpot using GCLID tracking. Qualify leads with offline conversion imports Connect Google Ads to CRMs like Salesforce and HubSpot using GCLID tracking. Company size.

Paid Content 87

Paid Content Sales Qualified Leads Advertisements Advertising 87

sagefrog

JUNE 29, 2025

In a world oversaturated with sales pitches, social media chatter, and forgettable blog content, one marketing tool continues to rise above the noise: the B2B case study. In B2B marketing, where buying cycles are long and decisions are often made by committee, credibility and trust are everything. Funnel Alignment is key.

Case Studies 59

Case Studies Case Study Top of Funnel Studies 59

Only B2B

JULY 2, 2025

But marketers’ behavior is still the same. Too many CMOs still cling to marketing and sales playbooks from 2018, or even 2022. It’s a wake-up call for marketing leaders everywhere. Leading organizations are embedding Account-Based Marketing (ABM) into their DNA. “B2B Buyer journey has changed.” This isn’t a minor shift.

Top of Funnel 71

Top of Funnel Peer-to-peer Account Based Marketing Lead Ranking 71

sagefrog

MAY 6, 2025

With the rise of digital engagement and self-directed buying, B2B marketing strategy has undergone a profound transformation. But gone are the days of linear sales funnels and single-channel strategies. As a result, choosing the right B2B marketing strategy is no longer a matter of preference; its a matter of effectiveness.

Work Management 59

Work Management B2B Marketing Paid Search Agency Planning 59

Heinz Marketing

MAY 12, 2025

This blog covers the most frequently asked questions B2B marketers ask when planning a campaign, organized to help you go from strategy to execution. Top Funnel : LinkedIn, Google Display, content syndication, video Mid Funnel : Email, content hubs, remarketing, buyers guides Bottom Funnel : Sales outreach, 1:1 ABM, demos, customer proof 8.

Top of Funnel 59

Top of Funnel Ideal Customer Profiles Planning Campaigns 59

Zoominfo

JANUARY 19, 2021

Digital marketers invest in creating landing pages because of their higher conversion rates. As opposed to whole blog posts, webinars, eBooks, and other digital content, the landing page is a simple design to bring the reader to a call to action. What is the Landing Page’s Importance in Digital Marketing?

Landing Pages 246

Landing Pages Marketing Prospects Best Practices Digital Marketing Funnels 246

Choozle

JUNE 26, 2025

Facebook Instagram X-twitter Linkedin Youtube In digital marketing, a compelling landing page is more than a nice-to-have; it’s a performance multiplier. It’s where a user “lands” after clicking on a digital ad, email link, or social media post. What is a Landing Page? But not just any page qualifies.

Landing Pages 52

Landing Pages Tips Allocation Paid Search Agency 52

Webbiquity

JANUARY 30, 2020

Branding matters as much in B2B as in consumer marketing; if you were trying to sell 10,000 laptops to a large corporation, would you rather be selling Dell or some unfamiliar no-name knock off?). This will help them recognize that a post, video, or ad is from you even before they see your brand’s logo.

Marketing AI 249

Marketing AI Branding Brand Identity Top of Funnel 249

Marketing Insider Group

JULY 27, 2020

Nurturing leads has never been simple for B2B companies – in fact, it often tops the charts when marketing and sales teams are asked about their greatest challenges. Curious what they are and how your marketing team can use them in their lead nurturing strategies? Let’s dive in. Triggered Emails and Drip Campaigns.

Lead Nurturing 268

Lead Nurturing Sales Management Tactics Sales Qualified Leads 268

Contently

DECEMBER 13, 2022

For example, B2B content marketing may require more touch points throughout the buying journey, in part because the sales process can take months (or even years), and multiple leaders are usually involved in the decision. And before they do, they need to trust your brand as a thought leader in the market.

Storytelling 180

Storytelling Top of Funnel Sales Qualified Leads Conversion 180

Webbiquity

SEPTEMBER 6, 2022

Given the influence, value, and popularity of online video, it probably makes sense to prioritize video marketing as one of the anchoring techniques in your company’s overall marketing strategy. This post dives into video marketing and explains why professionally produced, well-scripted videos have such a high success rate.

Video Marketing 321

Video Marketing Product Generation Lead Scoring 321

SendX

JANUARY 8, 2020

Marketing your business online is always going to be hard when you are getting started. We have then provided various tactics, strategies and ideas for marketing a small business , which as a small business owner once you master, you will be able to grow and market your business predictably. Fundamentals. A Word About Traffic.

Small Business Marketing 195

Small Business Marketing Paid Search Agency Planning Business 195

LeadsRX

MAY 2, 2025

In today’s competitive digital landscape, understanding the full customer journey is more important than ever. Customers now interact with brands through many touchpoints—social media ads, email campaigns, in-store experiences, and product reviews. So how do marketers measure the impact of each of these interactions?

Multi-Touch Attribution 52

Multi-Touch Attribution Allocation Paid Search Agency Conversion 52

The Point

APRIL 16, 2019

Thanks to Spear Digital Media Director Tim DiSabatino for authoring this week’s post. Because costs per click in B2B search campaigns can often be extremely high when companies compete the for same keywords, Search Engine Marketing (SEM) for B2B advertisers offers its own very unique challenges. Photo by Charles on Unsplash.

Cost per Acquisition 231

Cost per Acquisition Paid Search Agency Campaigns Cost Per Click 231

WordAgents

MARCH 27, 2025

It changes everything about your marketing approach. Your content becomes a powerful business asset, turning those random acts of marketing into purposeful customer conversations that drive real results. Directionless content wastes your marketing budget. Nearly 50% of marketers point to organic traffic as their top ROI source.

Top of Funnel 195

Top of Funnel Marketing Budget Creation Marketing Budget Business 195

NuSpark Consulting

FEBRUARY 24, 2018

Marketing these days is full of jargon, which can be confusing for senior executives and others who aren’t fully immersed in it on a daily basis. Inbound Marketing. While inbound marketing is no longer exactly new, it remains unique compared with traditional marketing methods. Demand Generation. Lead Generation.

Demand Generation Agencies 206

Demand Generation Agencies Demand Generation Inbound Marketing Lead Generation 206

Optinmonster

FEBRUARY 13, 2025

How Neuromarketing Impacts Lead Generation & Sales Neuromarketing Techniques You Can Use Today How to Apply Neuromarketing to Your Website for More Conversions Ethical Considerations: Persuasion vs. Manipulation The Future of Neuromarketing in Digital Marketing What Is Neuromarketing?

Marketing AI 98

Marketing AI Top of Funnel Urgency Marketing Lead Scoring 98