#COSeries Recap: Top Priorities For B2B Strategies In New Reality
Content4Demand
MAY 21, 2020
This] gives you that added benefit of infusing [content] with your brand personality, making it more visual and memorable than static content,” said Lessard. By leveraging what Folloze calls a “full-funnel personalization strategy,” Manly suggested creating microsites that are segmented by account, buyer persona and user experience.
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