Sprout Social

SEPTEMBER 18, 2024

Global social media marketing strategies and new tools are empowering more brands than ever before to reach a worldwide audience. Going global effectively requires investing in a carefully crafted social media marketing strategy. What is a global social media marketing strategy?

Social Media 131

Social Media Marketing Budget Social Marketing Marketing & Strategy 131

WordAgents

MAY 21, 2025

Should you outsource social media or build an internal team? The problem is that social media moves fast. Others work with a social media management company to fill gaps or take over the process. Others work with a social media management company to fill gaps or take over the process.

Enterprise Management 195

Enterprise Management Work Management Social Media Marketing Management 195

WordAgents

JUNE 5, 2025

Staying relevant on social channels requires a presence backed by a clear social media brand strategy. A social media brand strategy helps businesses post boldly without becoming reckless. A social media brand strategy helps businesses post boldly without becoming reckless.

Social Media 195

Social Media Media Brand Identity Branding 195

WordAgents

APRIL 29, 2025

Scrolling through social media feeds feels like shouting into a voidyour carefully curated social media strategy flops while competitors somehow cultivate thriving communities. Yet modern consumers have developed powerful marketing filters after years of exposure to sales tactics. What’s missing?

Social Media 195

Social Media Media Ad Building Marketing & Strategy 195

Sprout Social

MAY 22, 2025

Social media was born from a desire to connectacross neighborhoods, borders and causes. While much of todays content skews commercial, nonprofits have a unique opportunity to return social media to its roots: building community, inspiring action and amplifying human stories. What is nonprofit social media marketing?

Social Media 116

Social Media Social Marketing Planning Media 116

Marketing Insider Group

MARCH 24, 2025

As a small business looking to gain a foothold in your industry, you already know the importance of marketing and advertising for building your brand and presence. With over 5 billion social media users worldwide at the start of 2025, social media platforms are valuable channels for small businesses to leverage to gain visibility.

Small Business Marketing 186

Small Business Marketing Social Media Media Tips 186

Marketing Insider Group

OCTOBER 16, 2024

Driven by advanced technologies, buyers are now exploring a variety of channels to discover, evaluate, and purchase goods and services. In fact, Impact Marketing and Public Relations estimates it takes at least six touchpoints to make a sale — and those touchpoints tend to take a criss-cross journey across diverse digital sites.

Advertising Channels 167

Advertising Channels Marketing & Strategy Marketing Strategy Planning 167

Marketing Insider Group

DECEMBER 30, 2024

Search engine optimization (SEO) and social media are part of this puzzle because you can use them to connect with your audience. A viable social media strategy builds engagement and brand awareness across platforms like Facebook, Instagram, and LinkedIn, creating connections with potential customers.

Social Media 167

Social Media Planning SEO Media 167

WordAgents

APRIL 15, 2025

You’ve spent hours crafting the perfect post for your business on social media, complete with dazzling visuals and intriguing copy. Running a business on social media should generate more excitement than this, shouldn’t it?

Social Media 195

Social Media Promotion Media Business 195

Marketing Insider Group

SEPTEMBER 23, 2024

You need to efficiently market your business , and factors like strategy and data-driven decision-making are largely responsible for your marketing success. These areas are where marketing management software can help. In short, marketing management software is a powerful tool that enhances your marketing efforts.

Enterprise Management 309

Enterprise Management Work Management Marketing Management Budget Programs 309

Sprout Social

SEPTEMBER 12, 2024

There are some many different types of social media content to create and enjoy, from carousels to GIFs to videos. To successfully manage social media content creation across networks, you need to maintain a consistent brand voice, adapt to distinct formats and meet (or exceed) audience expectations.

Social Media 136

Social Media Work Management Marketing Management Marketing AI 136

Marketing Insider Group

SEPTEMBER 3, 2024

Power Reviews reports that 87% of consumers regularly research products online before purchasing them, so mastering digital marketing is essential as you grow your business. As you focus on SEO, social media, content creation, and PPC campaigns, it’s easy to overlook critical steps. Content Marketing Checklist 1.

Paid Content 298

Paid Content Planning Work Management Marketing Management 298

Sprout Social

JUNE 18, 2025

Generation X (Gen X), born between 1965 and 1980, was one of the first generations to grow up with traditional media and go digital later in life. Their social media habits reflect this evolution, with them having profiles on both long-standing and emerging social networks. Now, social media drives culture.

Social Media 101

Social Media Social Marketing Media Thought Leadership 101

Marketing Insider Group

OCTOBER 15, 2024

Paid media advertising has become an important part of digital marketing strategies, allowing businesses to reach new customers and see measurable growth. Through platforms like Google Ads, social media, and display networks, businesses can instantly gain visibility and engage with target audiences.

Paid Content 157

Paid Content Advertisements Advertising Paid Search Agency 157

Marketing Insider Group

AUGUST 13, 2024

Content marketing is vital for all businesses because it helps their message reach its intended audience. No matter the size of your agency, effective content marketing can transform how you connect with potential travelers, turning casual browsers into loyal adventurers.

Paid Search Agency 310

Paid Search Agency Content Marketing Companies Planning 310

Vision Edge Marketing

OCTOBER 1, 2024

Tracking customer data can provide insight into referral rates and offer clues to the effectiveness of word-of-mouth marketing and potential areas for enhancement. This enables Unilever to personalize marketing campaigns, optimize sales strategies, and improve customer relationships based on real-time insights and analytics.

POS 312

POS Marketing Analytics Tools Marketing Management Word of Mouth 312

Launch Marketing

NOVEMBER 13, 2024

Content marketing has never been more effective, as 74% of organizations report that it plays a key role in increasing lead generation. Many times, this happens because of which channels are being utilized. Many times, this happens because of which channels are being utilized. Here is a quick snapshot of each category.

Advertising Channels 118

Advertising Channels B2B Thought Leadership Organization Effectiveness 118

SendX

NOVEMBER 14, 2024

With 87% of B2B marketers using the email marketing channel and close to 75% of customers adopting email as their main channel for business communication, email marketing remains the most successful way to reach your audience online. What is an email marketing checklist?

Email Marketing 370

Email Marketing ROI CAN-SPAM Autoresponders 370

SmartBrief - Marketing

JANUARY 13, 2025

Revenue, customer acquisition costs, market share. Are social media insights on that list? But traditional metrics dont always illuminate how to get there whether youre looking to grow market share, grow your physical footprint, grow your donor base, etc. If not, they need to be.

Social Media 118

Social Media Media Paid Search Agency Lead Ranking 118

Marketing Insider Group

JULY 24, 2024

Content marketing is a dynamic field that evolves rapidly, and staying ahead requires significant effort. Whether you’re a seasoned marketer or just starting, these benchmarks will help define your successes and failures. You’ll need to set strategic benchmarks to measure success, helping you improve wherever necessary.

Advertising Benchmark 296

Advertising Benchmark Content Marketing Lead Ranking Lead Scoring 296

Marketing Insider Group

DECEMBER 18, 2024

Paid media advertising has become a driving force in marketing strategies, especially for brands focused on expanding visibility and reaching targeted audiences. Unlike organic tactics, paid media delivers measurable, immediate results, amplifying your message across multiple platforms.

Paid Content 130

Paid Content Allocation Advertisements Advertising 130

Trade Press Services Newsletter

OCTOBER 3, 2024

While traditional B2B marketing strategies have primarily focused on targeting baby boomers, Generation X, and millennials , a new generation is rapidly emerging as a new force in the B2B sector: Gen Z. Also, communicate openly about data usage on all digital channels. There’s a generational shift taking place in B2B purchasing.

B2B Marketing 282

B2B Marketing B2B Peer-to-peer Marketing & Strategy 282

Martech

SEPTEMBER 27, 2024

As marketers face growing pressure to get the most value from their ad budgets, return on ad spend (ROAS) has become a go-to performance metric. While ROAS is a good indicator of short-term profitability, it shouldn’t be the only metric for social media strategies. For instance, when iOS 14.5

ROAS 127

ROAS Social Media Advertising Agencies Advertisements 127

Marketing Insider Group

MAY 28, 2025

Leverage Social Media Strategically Social media isn’t just for online retail stores. You can do this by offering exclusive in-store promotions shared through your social platforms. Provide Exceptional Customer Service Word-of-mouth remains one of the most powerful marketing tools available.

Traffic 256

Traffic Urgency Marketing Word of Mouth Bundling 256

Trade Press Services Newsletter

JULY 11, 2024

Influencer marketing is the practice of collaborating with recognized experts or popular social-media users to drive brand awareness, engagement, and revenue. From viral tooth whitening products to the latest fitness gadgets, influencer marketing is a staple in the B2C marketplace.

B2B Marketing 232

B2B Marketing B2B Thought Leadership Advertising Agencies Webinar Metrics 232

Martech

OCTOBER 16, 2024

As marketers pour more budget into digital channels, a surprising disconnect remains. While the majority of retail sales, for example, still happen in physical stores, most marketing efforts focus solely on tracking online metrics. All of this points to marketers needing a better method of campaign measurement.

Marketing AI 122

Marketing AI Marketing Attribution Advertising Channels Allocation 122

SocialPilot

DECEMBER 23, 2024

Social media is a crowded space, and capturing attention is more challenging than ever. But, did you know: In Hubspot’s 2023 survey on The State of AI in Marketing, it was revealed that 33% of marketers use AI for idea generation, 28% for copywriting, 26% for creating marketing images, and 25% for summarizing texts.

Social Media 124

Social Media Marketing AI Media Webinar Metrics 124

Webbiquity

DECEMBER 3, 2024

Do you ever find yourself panicking as you try to figure out what you’re posting on social media this week? Maybe you wish you could better align your content marketing efforts with your business goals? Image credit: MART PRODUCTION on Pexels You need a content marketing calendar. Some content you can just create.

Top of Funnel 193

Top of Funnel Planning Content Marketing Paid Search Agency 193

SocialPilot

SEPTEMBER 5, 2024

Are you on social media? But are you harnessing its power to promote your travel agency on social media? We live in a world where 72% of potential travelers use social media to research and plan their vacations before they even pack a bag, which is why simply having a presence on social media isn’t enough.

Advertising Agencies 108

Advertising Agencies Paid Search Agency Social Media Ad Agencies 108

Webbiquity

APRIL 8, 2025

Some marketing concepts have a pretty short shelf life (e.g., Marketers are asking questions like: how do we get our brand to show up in AI search overviews as well as page one of Google? Louis Federal Reserve (as shown below), it’s taken less than two years for generative AI to reach the 40% market penetration level.

Marketing AI 304

Marketing AI Paid Content Optimization Advertising Agencies 304

Sprout Social

SEPTEMBER 17, 2024

Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. The importance of social media in UK retail has only grown. In a 2022 report, it was found that 78% of consumers in the UK have upped their social media usage in the past year.

Social Media 122

Social Media Media Paid Search Agency Eye-Tracking 122

Martech

DECEMBER 3, 2024

Media mix modeling (MMM) helps brands understand how marketing investments affect the bottom line. It originally focused on high-reach channels such as network television, print and radio to assess brand impact and audience reach. This is why brands must rethink their media strategies and redefine how success is measured.

Lead Ranking 126

Lead Ranking Marketing Attribution Media Allocation 126

Sprout Social

NOVEMBER 4, 2024

In today’s crowded social media landscape, social marketers know how challenging it can be to get their brand’s content to rise above the noise. But trying to identify relevant content for multiple social networks all the time is exhausting—and costly. What does this process look like in practice?

Social Media 121

Social Media Webinar Metrics Media Best Practices 121

Navigate the Channel

MARCH 18, 2025

Cross-media marketing is one of the most effective ways to connect with your audience across multiple platforms and drive meaningful business results. By using various channels to create a consistent customer experience, you can reach a wider audience and guide them toward making a decision. What is Cross-Media Marketing?

Multi-Channel 112

Multi-Channel Planning Media Touchpoints 112

Martech

NOVEMBER 8, 2024

In B2B marketing, simply sticking to traditional channels may limit your potential. As audiences diversify and new platforms emerge, expanding your media strategy can be a game-changer for engaging decision-makers where they spend time. Buying committee exploration: Are your marketing campaigns targeting the right people?

Paid Content 126

Paid Content ROI Allocation Media 126

Marketing Insider Group

APRIL 8, 2025

Multi-channel marketing involves using multiple channels to reach and engage with supporters, allowing them to interact with your organization in their preferred way. Explore these dos and donts to successfully navigate multi-channel marketing.

Multi-Channel 144

Multi-Channel Advertising Channels Paid Search Agency Marketing Analytics Tools 144