Content Marketing Institute

FEBRUARY 17, 2021

Now that so many content marketers run their own media channels, they also must be media planners. Learn what that means, how to strike across paid, earned, owned, and shared channels, and more in this edition of Marketing Makers. Video Show] appeared first on Content Marketing Institute.

Media Plans 144

Media Plans Planning Video Marketing Content Marketing 144

Martech

JANUARY 16, 2025

Retail media networks (up 15.6% year-over-year) CTV (+13.8%) and social media (+11.9%) all expect double-digit growth, according to the study, 2025 Outlook: A Snapshot into Ad Spend, Opportunities and Strategies for Growth. This year, advertisers will be more selective, focusing on emerging high-growth channels like RMNs and CTV.

Advertisements 115

Advertisements Advertising Funnel Advertising Digital Marketing Funnels 115

Bionic

MARCH 27, 2025

Bionic today unveiled new tools that enable you to plan and buy Agentic AI media products. Bionic is the first media planning or buying tool to offer this. 🥇 What Are Agentic AI Media Products? Although a nascent technology, there are already a number of agentic AI media products on the market.

Marketing AI 71

Marketing AI Buy Planning Advertising Agencies 71

Martech

AUGUST 2, 2021

This week’s Marketoon asks: how data-driven is your media spend? Fishburne’s take: Media spend is rebounding in 2021 with a continued spending shift from traditional to digital channels. Too often, marketers put the media cart before the strategy horse. Read more about OOH’s digital transformation here.

Media Plans 117

Media Plans Planning Media Digital Transformation 117

Liveintent

MAY 24, 2021

. …But also consider layering your media plan. Why Facebook shouldn’t be the only channel on your media plan. On average, people spend 144 minutes on social media sites every day. Check out the video clip below to hear his insights: Email newsletters as a customer acquisition channel.

Media Plans 127

Media Plans Cost per Acquisition Facebook Planning 127

Hubspot

MARCH 4, 2020

For any business to be successful today — no matter the type, size, or industry — it must create and share media content (images, videos, infographics, social media posts, podcasts, etc.) Not to mention, media content helps you stand out from competitors and other businesses. Benefits of Media Planning.

Media Plans 101

Media Plans Planning Media Work Management 101

Hubspot

APRIL 15, 2020

Companies that invest effort in choosing the right platforms for the sake of customer acquisition and retention -- and the right messages to promote on them -- are engaging in media planning , which has become a requirement for organizations hoping to reach their audiences across multiple channels. Media Plan HQ.

Media Plans 101

Media Plans Budget Programs Planning Tools 101

Liveintent

JUNE 7, 2021

As marketers lobby for visibility in digital media, email newsletters present an opportunity in a much less crowded space to showcase their brand alongside premium content from reputable publishers. The post Amobee integrates with LiveIntent, adding email to advertisers’ media plans appeared first on LiveIntent Blog.

Media Plans 115

Media Plans Advertisements Advertising Planning 115

Bionic

JULY 27, 2023

When media planning , you can never have enough data. You need data to make the best media buying decisions. Unlike other systems, Bionic enables you to customize your media planning platform. Unlike other systems, Bionic enables you to customize your media planning platform. Every media cost method.

Media Plans 95

Media Plans Paid Search Agency Advertising Agencies Media 95

Bionic

JANUARY 7, 2024

Want to use ChatGPT to analyze your media plan performance? Bionic now enables you to export your media plan data for use with your favorite AI tools. It’s going to change the job of a media planner in many ways. You need good data to train your media planning AI. AI is disrupting many jobs.

Media Plans 99

Media Plans Media ROAS Paid Search Agency 99

ClickZ

DECEMBER 15, 2020

30-second summary: The explosion of media options open to consumers today is making it increasingly difficult for advertisers to reach mass audiences. Brand communications must be tailored to multiple, fragmented audiences while media investments must be optimized and campaigns released to market quickly.

Media Plans 95

Media Plans Planning Media Ad Frequency 95

SocialPilot

JANUARY 27, 2025

Social media for B2Bsounds tricky, doesnt it? But heres the catch: Creating a winning B2B social media strategy isnt just about posting your industry updates and calling it a day. Ready to turn social media into your B2B powerhouse? What is a B2B Social Media Strategy? Lets dive in.

Social Media 97

Social Media Marketing Automation Services Webinar Metrics Budget Programs 97

Bionic

FEBRUARY 23, 2023

With the rise of artificial intelligence (AI), you have a window of opportunity to win market share by leveraging AI to make your media planning more efficient and effective. In this article, you’ll learn how to source good data to train your media planning AI models. What is Media Planning AI?

Media Plans 97

Media Plans Marketing AI Training Planning 97

Biznology

MAY 1, 2018

I have been doing social media strategy and planning in one form or another for clients since 2003. But in the context of social media and social media marketing, here’s how I break it down. Social Media Monitoring. Social Media Planning and Calendaring. Homo sapiens sapiens.

Social Media 210

Social Media Social Marketing Paid Search Agency Planning 210

Convince & Convert

OCTOBER 7, 2021

In fact, when the Rival IQ 2021 Social Media Benchmark report was first released, Corynn shared it with the note, “TL;DR–everyone needs more carousels.” . You can stop reading now if that’s all you need to refresh your social content plans. 4 Cues For Your Social Media Strategy Refresh. posts a week (7.5 Click To Tweet.

Advertising Benchmark 206

Advertising Benchmark Social Media Media API 206

Hubspot

MARCH 12, 2020

That’s because the company has an integrated media planning strategy. That’s why, as a marketer, having an integrated media plan is important for your marketing strategy. Below, let’s dive into what an integrated media plan looks like and how to adopt it in your marketing strategy. Integrated Media Planning.

Media Plans 100

Media Plans Planning Marketing Strategy Marketing & Strategy 100

Bionic

MAY 23, 2023

The main job of media planning is creating a media plan. Sadly, most media planning tools don’t make it easy. AI-Powered Media Recommender In June 2019, we introduced an AI-powered media recommender. In this release, we integrated the AI recommender into the media plan builder user experience.

Media Plans 79

Media Plans Tools Media Advertising Agencies 79

Bionic

FEBRUARY 21, 2025

Its time to brag As of February 2025: 👉 719 advertising agencies have used Bionic for Agencies to plan and buy $11.1 billion in advertising media through 62,742 media plans. So, more than $10 billion in advertising media has been planned and bought with Bionic! Believe me, its not easy.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Budget Programs Work Management 52

Top Rank Marketing

MAY 29, 2024

It’s not too hard to see why social media marketing is often associated with the B2C realm. But make no mistake: social media marketing can be extremely effective in B2B, helping marketers drive awareness, build community, establish credibility and much more. 2: Select and prioritize channels Should your brand be on TikTok?

Social Media 100

Social Media Media Plans Planning B2B Thought Leadership 100

Webbiquity

JUNE 12, 2018

Content marketing and social media are the top lead generation tactics for B2B marketers. Social media, both paid and organic, is viewed as a highly effective channel for content promotion and amplification, second only to organic search. Social media use, and marketing, is increasingly visual and mobile.

Stats 180

Stats Social Media Interactive Marketing Social Marketing 180

SocialPilot

JUNE 19, 2025

If your content plan feels stuck on repeat “quote post, promo post, repeat” – you’re not alone. Today’s social media feeds are busier, smarter, and more competitive than ever. They’re designed for quick consumption, high engagement, and are often favored by social media algorithms for reach.

Social Media 59

Social Media Top of Funnel Webinar Metrics Media 59

Martech

APRIL 28, 2025

This ease of activation, combined with CTV’s targeting and measurement capabilities, make it the channel of choice in advertisers’ minds. Over two-thirds (68%) of advertisers said CTV is essential for their media plans, placing it at the top of the “must buy” list, with social video close behind at 62%.

Paid Search Agency 99

Paid Search Agency Spending Video Marketing Advertising Agencies 99

Martech

JANUARY 14, 2025

There will be a lot more algorithmic media plans, especially in the draft stages. Froggatt said marketers and agencies will go back to basics and implement strict testing regimes, media mix modeling, and impact assessments. Froggatt explained: I think this is part of getting away from cookie and partner-based measurement.

Advertising Agencies 127

Advertising Agencies Marketing AI Advertisements Advertising 127

LiveRamp

JULY 9, 2019

To drive effective people-based marketing , that data needs to be usable across marketing platforms and channels. This is done by unifying your data silos with a people-based identifier, and then making that data available across your tech stack and media activation. Expand your media strategy.

Media Plans 75

Media Plans Activities Planning Optimization 75

Martech

APRIL 8, 2025

Agencies are using it to: Automate time-consuming tasks like audience segmentation, media targeting and performance reporting. Predict audience behavior and identify emerging channels. Bring creative and media expertise that AI tools can’t replicate. Reallocate spend to maximize ROI across platforms.

Advertising Agencies 118

Advertising Agencies Paid Search Agency Marketing AI Ad Agencies 118

Martech

MAY 6, 2025

The platforms marketers rely on most often provide detailed insights within their own ecosystems, but those insights dont always translate across channels. While this can support platform-specific optimization, it makes unified measurement and cross-channel analysis more difficult. It starts with metadata. Tagging strategies.

Paid Search Agency 103

Paid Search Agency Marketing Attribution Planning Advertising Agencies 103

Adobe Experience Cloud Blog

JANUARY 22, 2018

In today’s digital era, social media is an indispensable tool that no single company can go without. Not every activity performed on your social media channels can be beneficial to your new business. In this blog, I’ll cover some of the most common social media mistakes that can harm your startup and how to avoid them.

Startups 80

Startups Social Media Media Ideal Customer Profiles 80

Navigate the Channel

NOVEMBER 21, 2023

You have chosen the right social channels for your association, created your content calendar and embarked on a successful journey to engage with farmers through social media. Paid social media expands your audience beyond current followers. Precise audience targeting is possible through social media platforms.

Paid Content 122

Paid Content Paid Social Agency Social Media Advertisements 122

Biznology

JUNE 21, 2019

Social media marketing remains the most engaging—if not the most effective—technique in your business arsenal. According to Ambassador , 71% of consumers who have had a good social media experience with a brand are likely to recommend it to others. Get to Know Your Social Media Audience. Indirectly, of course.

Social Media 151

Social Media Media Marketing & Strategy Tips 151

Oktopost

NOVEMBER 9, 2023

Paid media has become a non-negotiable in demand generation. The data paints a clear picture – paid media is here to stay, and businesses are increasingly aware of its power. Jump ahead: Examples of Paid Media for B2B Marketers Why Do You Need A Paid Media Plan in Digital Marketing?

Paid Content 62

Paid Content Media Plans Planning Allocation 62

Adobe Experience Cloud Blog

JANUARY 4, 2019

The biggest failures small businesses encounter in social media come from not knowing who their customers are, who they’re competing against, which channels to target, and how to engage their audience. If you need more advanced social media competitive analytics, tools like Rival IQ, SproutSocial, Klear, or SEMrush can provide them.

Small Business Marketing 134

Small Business Marketing Social Media Tips Media 134

SmartBug Media

JUNE 24, 2020

Deciding where to invest your business’s media dollars is never easy. Now, in the middle of a health and financial crisis, it’s harder than ever to choose the right paid media investments. Wondering which paid media channels are poised to help you attract more business during the current crisis ?

Paid Content 85

Paid Content Advertising Channels Cost Per Click Account Based Marketing 85

Martech

MARCH 24, 2025

AI is now an essential tool in media and marketing, yet its adoption remains inconsistent across the industry. With 70% of agencies, brands and publishers yet to fully integrate AI across media planning, activation and analysis, half of them expect to do so by 2026, signaling a critical turning point for the industry.

Marketing AI 75

Marketing AI Allocation Paid Search Agency Lead Ranking 75

Martech Advisor

JANUARY 2, 2020

A social media manager is responsible for your brand's social media activities that include social media planning, automation, advertising, content creation, publishing, and analytics. Social media marketing is an important marketing function that includes a lot of activities on a daily basis. Table of Contents.

Social Media 135

Social Media Work Management Marketing Management Media 135

Sprout Social

JUNE 16, 2022

And yet in all of that planning, many companies completely overlook social media as part of their M&A process. M&A can be complicated, but having a structure and plan in place ensures you set your company and your social media team up for success. Let’s post on social media about it.” So what should happen?

Social Media 129

Social Media Acquisitions Planning Media 129

Walker Sands

APRIL 8, 2025

As Generative AI and large language models (LLMs) become more deeply integrated into how people search for and consume information, AI platforms have been aggressively pursuing deals with media organizations to gain access to their content.

PR 52

PR Marketing AI Lead Ranking Paid Search Agency 52

Martech

DECEMBER 28, 2023

In 2024 IAB is partnering with the Media Rating Council to roll out standardized attention measurement guidelines. for digital media technology company Adlook. Given the increased cost of media during any U.S. Many are likely to change their media habits to avoid the noise. Media consumption is going to shift,” Carr said.

Advertising Agencies 133

Advertising Agencies Advertisements Advertising Media 133