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Streamlining Your Sales Process: A Guide to the B2B Marketing Funnel

Webbiquity

What are the best tactics to use in your B2B marketing funnel to efficiently grow your sales? Image credit: PhotoMIX Company on Pexels Effectively managing the B2B marketing funnel can be complicated, but this article will help you through it all—from assessing ROI to nurturing leads with tailored content and more.

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How Content Marketing Directly Improves Sales

Marketing Insider Group

Businesses have a wealth of options for promoting their solutions to boost sales. While some invest a tremendous amount of money in traditional advertising channels, many use the power of content instead. Content marketing directly improves sales in many ways, and typically costs much less and has higher returns than ads.

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How to Supercharge Your Content Marketing for Buyer Intent

Marketing Insider Group

As a marketer, creating and publishing the right content in the proper context is essential. Many marketers can waste precious time, energy, and resources producing the wrong content for the wrong audiences. Many marketers waste their time, energy, and resources producing the wrong types of content for the wrong audiences.

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8 Different Marketing Channels To Leverage in 2023

Marketing Insider Group

That’s where choosing the right mix of different marketing channels comes in. In fact, some professionals recommend having as many as 12 marketing channels ! While a dozen might be overkill for your operation, take a look and uncover which marketing channels should remain top of mind in 2023. Here are our top eight.

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Can You Use Content to Influence Consumer Behavior?

Marketing Insider Group

What’s the most important goal for any content marketer? The primary goal of any content must be to influence consumer behavior. When content influences consumer behavior, it drives bigger results than just earning more website traffic. So how do you actually use content to influence consumer behavior? Let’s find out.

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How to Create an Amazing Company Blog

Marketing Insider Group

It’s also what customers prefer – 70% of people would rather learn about a company through its articles rather than advertisements. My own business depends on creating blog content that outranks my competitors. Business owners who create a blog and commit to posting regularly will see an increase in traffic, leads, and sales.

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Why This Amount Is All the Marketing Budget You Need

Marketing Insider Group

And we have found that most small to midsize organizations can do all that and more by focusing on content marketing. In looking across our clients and some of most successful brands doing content marketing today, we have found that number is around $8,000 a month. Paid advertising is somewhat of a dinosaur. What about results?