Martech

SEPTEMBER 19, 2024

Retail media networks (RMNs) are getting new in-store definitions and standards to help reach customers where they are, and where they shop. IAB unveiled “In-store Retail Media Definitions and Measurement Standards,” a new tool for RMN standardization, at the summit. Consumers go from physical to digital and physical and back again.

Advertising Agencies 117

Advertising Agencies Funnel Advertising Paid Search Agency Ad Exchange 117

Zoominfo

NOVEMBER 1, 2024

Personalization, precision and performance are the keys to modern B2B marketing. And account-based marketing software is what helps your team nail all three with perfection. Account-based marketing (ABM) is not a new discipline, but the tools that help fuel successful ABM are constantly evolving.

Account Based Marketing 130

Account Based Marketing Marketing Automation Services Budget Programs Marketing Management 130

Martech

AUGUST 26, 2024

Like just about everything in marketing, B2B marketing is changing — and fast. Theirs is distinctly digital. Digital first: apps, mobile, social media , video, podcasts, ecommerce — the works. So, we marketers need to get on board. And smooth our selling process — their buying process — to its digital best.

B2B Marketing 135

B2B Marketing Trends Top of Funnel B2B 135

KoMarketing Associates

SEPTEMBER 7, 2022

As marketers look ahead to 2023, new research indicates that search engine optimization (SEO) will become a key area of investment, having provided positive results thus far in 2022. Specifically, 91% of B2B marketers cited SEO as a top three digital marketing channel as well.

Advertising Channels 217

Advertising Channels SEO Digital Marketing Funnels Top of Funnel 217

SmartBrief - Marketing

DECEMBER 19, 2024

Retail media networks* have progressed from the new channel phase a few years ago to the trendy phase to becoming an integral part of todays marketing budget for many brands. In 2016, $1 billion was spent on retail media in the US, eMarketer reports. Retail media networks are on pace to account for 21.8%

Trends 95

Trends Media Emarketing Funnel Advertising 95

Sprout Social

JANUARY 24, 2025

Social media is where culture thrives. As UK social media marketers, we love navigating this ever-changing landscape, but staying ahead of the curve isn’t easy. Whether you’re a social media manager for a UK brand or a global powerhouse, the coming year is going to be a wild ride. Want to learn more?

Social Media 103

Social Media Trends Media Top of Funnel 103

Martech

JANUARY 16, 2025

digital advertising will see a 7.3% Retail media networks (up 15.6% year-over-year) CTV (+13.8%) and social media (+11.9%) all expect double-digit growth, according to the study, 2025 Outlook: A Snapshot into Ad Spend, Opportunities and Strategies for Growth. Growth by channel. GenAI-powered media planning.

Advertisements 115

Advertisements Advertising Funnel Advertising Digital Marketing Funnels 115

Martech

SEPTEMBER 9, 2024

However, as media convergence gains traction, cross-channel measurement remains a top priority, especially for large advertisers with annual spends exceeding $50 million. One of the most notable trends highlighted in the report is the continued ascent of retail media. to an impressive +25.1%. to an impressive +25.1%. Processing.

Paid Search Agency 117

Paid Search Agency Spending Ads Advertising Agencies 117

Martech

OCTOBER 31, 2024

Ross admits he’s a proponent of direct mail marketing but tells us: “If what shows up in your mailbox is relevant and respectful, then you’re likely to engage with it. It’s one of the only channels where consumers choose to engage with the offer, bring it into their house and take advantage of it.”

Lead Ranking 133

Lead Ranking Paid Search Agency Co-Registration Marketing Automation Services 133

Webbiquity

AUGUST 30, 2024

Effective content marketing is a creative and strategic endeavor—one that requires finesse, data-driven insights, and a solid dose of creativity. All of which classic marketers should have a passion for. This post dives deep into content marketing, helping you not just keep up but stay ahead. Contributed post.

Paid Content 173

Paid Content Marketing AI Content Marketing Planning 173

Marketing Insider Group

MAY 27, 2020

The digital revolution has leveled the playing field when it comes to winning at marketing. It’s no longer necessary to have a huge marketing budget and to work with a pricey agency to increase your sales. But you can’t expect to be successful in digital marketing without a solid plan. Quick Takeaways.

Marketing Budget 364

Marketing Budget Lead Scoring Lead Ranking Top of Funnel 364

Litmus

OCTOBER 17, 2024

Email marketing delivers a strong return on investment (ROI) , boasting an impressive 36:1 ROI compared to other marketing channels. That’s where the email marketing funnel comes in—a framework that supports subscribers through every stage of the customer journey, which doesn’t stop once you’ve earned their business.

Top of Funnel 110

Top of Funnel Conversion Optimization Digital Marketing Funnels 110

Sprout Social

JUNE 5, 2025

You understand the value of social media. But when it comes to demonstrating its true value beyond your marketing teamespecially to senior leaders laser-focused on the bottom linethe story can often feel incomplete. These channels serve as platforms to publish content, engage with your audience and build your brand presence.

Cost Per Thousand 76

Cost Per Thousand Cost per Acquisition Cost per Lead Lead Ranking 76

Marketing Insider Group

JANUARY 26, 2021

If you’re like most companies, you realized in 2020 that annual marketing budget planning doesn’t work anymore. Unsurprisingly, 46% of B2Bs say they’re paying closer attention to their marketing’s direct impact on sales post-pandemic as well. Quick Takeaways: Annual marketing budget planning isn’t ideal anymore.

Marketing Budget Creation 362

Marketing Budget Creation Marketing Budget Planning Budget Programs 362

Martech

FEBRUARY 7, 2025

Choosing the right paid media channels is key to B2B advertising success. Users in-market for jobs in specific industries. Dig deeper: 2025 predictions for top B2B paid media channels 2. With lower costs and LinkedIns robust targeting, Microsoft Search can be a powerful addition to a B2B paid media strategy.

Paid Content 86

Paid Content Sales Qualified Leads Advertisements Advertising 86

Martech

JANUARY 3, 2025

Influencer marketing and social media management platform Later announced Friday it acquired Mavely for $250 million. Dig deeper: Why influencer marketing is critical in B2B Influencer firms need data, AI to compete with large agencies eMarketer expects influencer marketing spending in the U.S. to reach $9.29 to reach $9.29

Acquisitions 120

Acquisitions Advertising Agencies Paid Search Agency Enterprise Management 120

Oktopost

AUGUST 1, 2024

This process is at the top of your sales funnel and buyer journey; without it, you’d have no new customers (or very few!). of marketers state generating high-quality leads is their biggest challenge. More than that, social networks are wising up, and for B2B marketers, that includes LinkedIn.

Lead Generation 118

Lead Generation Lead Scoring Lead Ranking Top of Funnel 118

Sprout Social

JUNE 13, 2025

YouTube offers marketers a unique mix of reach, intent and influence. Calculating YouTube marketing ROI across paid and organic content offers a complete performance picture. Why YouTube marketing ROI matters—especially now Assigning attribution is getting harder, complicating ROI calculation across all social media efforts.

Paid Content 104

Paid Content Youtube ROI Multi-Touch Attribution 104

Marketing Insider Group

MAY 26, 2021

If you’re in the initial stages of building a new business, you may feel overwhelmed and underprepared to manage your ever-growing marketing to-do list. We’re here today to help simplify what can be a complex process: building a successful content marketing program. Content marketing is an essential growth strategy for new businesses.

Budget Programs 360

Budget Programs Paid Content Planning Startups 360

Sprout Social

JUNE 11, 2025

We’re back with another installment of the Post Performance Report (PPR)—a series where we compile and analyze social media posts and campaigns inspiring us, and break down what makes them so genius. Meanwhile, casual dining restaurant chain Chili’s is growing—expanding their sales and customer base via social media buzz.

ROI 109

ROI Branding Brand Identity Viral Marketing 109

sagefrog

DECEMBER 3, 2024

With a constant inundation of marketing messages, it’s no surprise that capturing your audience’s attention has never been more challenging—or critical. Businesses aren’t just competing for sales; they’re vying for trust, recognition, and loyalty in a crowded digital landscape.

Demand Generation 105

Demand Generation Top of Funnel Demand Sales Qualified Leads 105

Webbiquity

JANUARY 23, 2025

As artificial intelligence and machine learning blend with traditional marketing practices, the distinction between technical and creative skills continues to blur. Marketing agencies particularly seek talent who can bridge these technical and creative capabilities.

Lead Ranking 154

Lead Ranking Work Management Marketing Automation Services Paid Search Agency 154

KoMarketing Associates

JULY 28, 2021

As B2B marketers continue to target multiple key objectives, new research indicates that customer engagement and experience remain at the top of the list. In terms of the digital customer experience, social media (57%) appears to have the most impact on overall strategic success, according to B2B marketers.

B2B Marketing 296

B2B Marketing B2B Top of Funnel Digital Marketing Funnels 296

Zoominfo

AUGUST 27, 2024

This is the value of marketing account intelligence software. By leveraging the power of data and advanced analytics, marketers are able to develop targeted lists of accounts that perfectly align with their ideal customer profiles. This not only maximizes ROI, but also minimizes wasted time and resources on low-potential prospects.

Marketing Automation Services 130

Marketing Automation Services Marketing Management Ideal Customer Profiles Marketing AI 130

Marketing Insider Group

SEPTEMBER 27, 2021

Your digital content strategy is the key to driving some of your biggest success factors: organic web traffic, brand awareness, lead generation, and ultimately sales. Content, audience, schedules, channels, KPIs — where do you even start? Audience should be #1 priority for any digital content plan. Quick Takeaways.

Top of Funnel 361

Top of Funnel Marketing & Strategy Content Lead Scoring 361

Sprout Social

JUNE 3, 2025

Your Facebook marketing strategy hinges on measurable impactnot just reach. By the end of this guide, youll know which Facebook KPIs actually move the needle, how to align them to your business goals and how to improve your social media performance. You can also compare your Facebook performance with your other social media accounts.

Social Media 83

Social Media Cost Per Click Cost per Acquisition Facebook 83

Marketing Insider Group

JUNE 18, 2024

Understanding sales and marketing frameworks is crucial for success as you grow your company. One such model, the AIDA Model, or Attention, Interest, Desire, and Action, continues guiding marketers as it has for over a century. Quick Takeaways The AIDA Model is one of the oldest marketing frameworks on record.

AIDA 301

AIDA Lead Ranking Top of Funnel Marketing AI 301

Martech

OCTOBER 15, 2024

The true foundation of marketing lies in building brands that create demand but also build trust. But hard-won trust gained through marketing efforts can be easily lost if your marketing doesn’t align with the reality of your service or product.

Enterprise Management 124

Enterprise Management Top of Funnel Marketing Management Digital Marketing Funnels 124

Martech

JANUARY 28, 2025

Connected TV (CTV) is rapidly gaining traction as one of the fastest-growing media channels projected for 2025, thanks to its unique blend of big-screen storytelling and advanced digital targeting. CTV is not a pure bottom-of-funnel performance play. CTV isn’t a cheap or fast channel to test.

Paid Content 113

Paid Content Paid Search Agency Advertising Agencies Branding 113

Martech

DECEMBER 27, 2024

In the new year, customer experience will remain a high priority for marketers. It will happen in how marketers and organizations view customer experience. It will happen in how marketers and organizations view customer experience. In the coming year, marketers will look to boost CX to achieve all of the above.

Branding 115

Branding Brand Identity Allocation Marketing AI 115

Oktopost

SEPTEMBER 19, 2024

Every marketing activity today, from conferences to a Google Adwords campaign, is measurable and quantifiable. Yet, most marketing leaders struggle to evaluate the channels’ effectiveness regarding social media. 83% of marketers say that social media ROI is difficult to measure.

Top of Funnel 62

Top of Funnel Social Media Lead Ranking Marketing Automation Services 62

Martech

DECEMBER 16, 2024

As marketers, weve put a lot of work into fooling ourselves. We spend millions creating a marketing mix based on assumptions crafting buyer personas and guessing at customer problems. Then, we A/B test and build complex funnels, thinking this is data-driven when it’s fundamentally assumption-driven. But its all a lie.

Marketing & Strategy 106

Marketing & Strategy Marketing Strategy Ad Building Paid Search Agency 106

Marketing Insider Group

NOVEMBER 9, 2020

Are you feeling pressure on your marketing budget? If you think you can’t stretch your dollars to meet all your marketing needs, you may actually need better allocation, not more money. The objective of marketing is to attract, engage, convert, and retain customers. Marketing Budgets Shifting and Changing.

Marketing Budget 351

Marketing Budget Paid Content Marketing Budget Creation Budget Programs 351

CMSWire

JUNE 12, 2025

AI models streamline service and marketing tasks, which increase efficiency while maintaining a human feel. Personalized Campaigns Implementation: Connect your customer data platform with marketing automation tools to orchestrate personalized messaging across channels based on individual behavior patterns, preferences, and lifecycle stage.

Marketing AI 98

Marketing AI Sitefinity Work Management Lead Ranking 98

Televerde

JULY 30, 2024

But it’s also harder than ever to execute well, thanks largely to fast-changing market dynamics that are causing customer behaviors to change rapidly. Here’s how: AI and Data Analytics Businesses now collect vast amounts of data from every customer interaction—whether it’s a click on a website, a social media comment, or a purchase.

Marketing Automation Services 105

Marketing Automation Services Marketing & Strategy Work Management Touchpoints 105

Marketing Insider Group

MAY 25, 2021

As a marketer, creating and publishing the right content in the proper context is essential. Many marketers can waste precious time, energy, and resources producing the wrong content for the wrong audiences. Many marketers waste their time, energy, and resources producing the wrong types of content for the wrong audiences.

Buyer Intent 363

Buyer Intent Top of Funnel Intent Marketing AI 363

Marketing Insider Group

MAY 11, 2021

Only then can you create truly personalized, seamless experiences to guide your leads through the sales funnel successfully. If you can master this skill, you’ll continually improve your digital marketing efforts and drive more brand loyalty online. What is Predictive Marketing Analytics?

Lead Ranking 363

Lead Ranking Analytics Marketing AI Marketing Budget 363