Hubspot

JULY 22, 2020

We're thrilled to have apps from over 30 countries worldwide, from giant market-makers such as Shopify , Slack , and Zoom to entrepreneurial startups that are building apps exclusively for HubSpot, such as DepositFix , GeoMapper , and PSOhub. A wide variety of solutions, from front-office ABM to back-office ERP , are available.

Work Management 101

Work Management Marketing Management SMS Peer-to-peer 101

The ROI Guy

NOVEMBER 7, 2017

Today you need more than “digital body language” from your marketing automation platform (MAP) to effectively engage with prospects. Today you need more than “digital body language” from your marketing automation platform (MAP) to effectively engage with prospects. Where are they falling behind their peer performance?

Peer-to-peer 126

Peer-to-peer Advertising Benchmark Marketing Automation Services Paper 126

Hubspot

SEPTEMBER 12, 2018

The more opportunities in your pipeline, the more likely you are to reach or exceed your revenue goals. Growing a healthy pipeline is possible through careful assessment and management. But what is a sales pipeline and why is it so instrumental to selling success? How to Build a Sales Pipeline. Common Sales Pipeline Mistakes. Sales Pipeline Metrics.

Top of Funnel 101

Top of Funnel Forecasting Marketing Proposals Work Management 101

InsightSquared

APRIL 14, 2021

They work tirelessly to assess the funnel quality, sales process adherence, and the overall go-to-market strategy. Did the prospect stall on a specific page of the proposal? Today, the average Chief Revenue Officer’s (CRO) tenure is a shocking 16 months, according to Revenue Collective. There are countless factors that lead to this.

Ideal Customer Profiles 156

Ideal Customer Profiles Lead Ranking Top of Funnel Lead Scoring 156

The ROI Guy

JUNE 27, 2018

Back in the day, as a product line manager, I was responsible for launching several new computer storage management products, and always leveraged the 4Ps of Marketing as my guide. As buyers have evolved to be more in-control, cautious and economic-focused, as Cold as ICE, the 4Ps of Marketing have evolved too.

Interactive Marketing 58

Interactive Marketing Work Management Marketing Management Content Marketing 58

The ROI Guy

AUGUST 27, 2018

If you are using Interactive Value Selling and Marketing Tools, you may be sitting on a wealth of customer intelligence that you could be leveraging. Self service Value Marketing Tools from Alinean collect data directly from each prospect and customer, including key profile data and metrics about their current challenges and opportunities.

Marketing Automation Services 55

Marketing Automation Services Ideal Customer Profiles Tools Peer-to-peer 55

Animalz blog

JANUARY 16, 2025

Match Your Marketing Work With the Right AI Personality Before we look at whether o1 pro is worth its premium price tag, you need to understand something about AI models: they have distinct personalities. These personality differences affect how useful each model will be for your specific content marketing tasks.

Lead Ranking 57

Lead Ranking Peer-to-peer Lead Scoring Analysis 57

The ROI Guy

MARCH 23, 2011

In a recent Harvard Business Review article , one of the most respected names in technology marketing and strategies, Geoffrey Moore discussed how diagnostic and benchmarking sales techniques can be used, particularly during a downturn, to help engage executives, open up new opportunities and unfreeze previously stuck sales processes.

Enterprise Management 40

Enterprise Management Peer-to-peer Work Management Marketing Management 40

The ROI Guy

JUNE 22, 2010

Alinean Advice : When a salesperson or team meets with a prospect, they need to be prepared to speak to the opportunities of each stakeholder, and communicate the unique value of the proposed solution to each as well. SiriusDecisions Insight and Alinean Advice on Selling to Sr. Get to the single Sr. Level Decision Maker? Call Early and Often?

Peer-to-peer 40

Peer-to-peer Work Management Lead Ranking Marketing Management 40

The ROI Guy

JUNE 3, 2010

A SiriusDecisions survey recently examined which b-to-b sources are trusted most by buyers during the buying lifecycle, and the results indicate not surprisingly that Industry Analysts and Peers are the most influential and trusted sources of information. of respondents) and peers (28.7%). Search engine results were cited by only 4.4%

Peer-to-peer 40

Peer-to-peer B to B Vendors Marketing Proposals 40

The ROI Guy

SEPTEMBER 21, 2016

You are putting together your content marketing roadmap, figuring out what content you need to best engage and motivate prospect’s through the buyer’s journey. As you do so, you may want to consider some important research to guide your planning efforts. It’s clear. The major buyer question: Why Change? At this phase, you can provide.

Buyer's Journey 40

Buyer's Journey Peer-to-peer Features Advertising Benchmark 40

The ROI Guy

OCTOBER 10, 2013

This Mobile ROI Calculator provides the research, benchmarks and calculations to help quantify the value of each Tablet program and helps drive better, faster decisions. The Mobile ROI Calculator joins a suite of free ValueStory ROI Calculators including those for Marketing Effectiveness, Selling Effectiveness and IT Downtime.

ROI 40

ROI Peer-to-peer Advertising Benchmark Marketing Proposals 40

The ROI Guy

APRIL 5, 2018

So as a sales and marketing professional, what impact should these findings have on your strategy and efforts? Here providing peer comparisons and benchmarks can illuminate which issues are the highest priority. This according to Gartner’s latest research on tech buying trends. Think “earlier and higher” isn’t important?

Budget Programs 45

Budget Programs Allocation Software Buy 45

The ROI Guy

JUNE 29, 2011

A common debate in B2B marketing is how to create and deliver the right content at the right time to help improve the connection and engagement with prospects and their buying decisions. However, since buyers have been impacted by successive downturns and forced to “do more with less”, they are more pressed for time than ever before.

Peer-to-peer 40

Peer-to-peer Webcast Buying Cycle B2B 40

Capstone Insights

OCTOBER 4, 2017

In demand marketing, that Eye of Providence is the marketing automation platform. Why haven’t marketing automation vendors created insight from the wealth of data they have access to? Specific tactic performance benchmark: Currently, many vendors provide benchmarks on email open, click-throughs, form submission, and the like.

Marketing Automation Services 49

Marketing Automation Services Marketing Automation Work Management Marketing Management 49

The ROI Guy

NOVEMBER 29, 2010

Marketers are scrambling to address the power shift and overcome lead generation and conversion issues by delivering more content and tools over more channels to actively engage ever more empowered, skeptical and frugal buyers. Having the right content and tools to help fuel buyer’s decision making process is essential.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

The ROI Guy

AUGUST 9, 2010

According to recent survey results, 90% of B2B marketers are actively involved in producing custom content , and are investing some 25% of marketing budgets to custom content creation and promotion. The personalized benchmark can help the buyer understand where they are, and what opportunities you may be able to help the buyer address.

Urgency Marketing 40

Urgency Marketing Marketing Budget Peer-to-peer Content Marketing 40

The ROI Guy

FEBRUARY 2, 2011

This includes more CFO involvement in key decision making, including helping to set business strategy, deciding where to invest capital and even looking at product mix and go-to-market strategies. now finds herself at marketing meetings. now finds herself at marketing meetings.

Work Management 40

Work Management Marketing Management Peer-to-peer Effectiveness 40

The ROI Guy

APRIL 23, 2015

Marketers are investing a substantial portion of their budget on content, consuming 28% of the average marketing budget, with 55% planning to increase this spending over the next year ( CMI / MarketingProfs). So, how can you improve your content mix to market better, stand out and sell more? The secret is Interactive Content.

Marketing Budget 40

Marketing Budget Peer-to-peer Lead Ranking Lead Scoring 40

The ROI Guy

JULY 9, 2018

Schenk says, “We see it in our study, and also in other studies that are out in the market: Being relevant, valuable in differentiating in every buyer interaction is THE challenge. Fewer than 1/3rd ( 30% ) of buyers engage with salespeople to clarify their needs, at the critical early phases of the buyer’s journey. found no difference at all.

Business 53

Business Peer-to-peer Differentiation Case Studies 53

The ROI Guy

OCTOBER 31, 2011

Gartner says CIOs are spending too much time with vendors - laying down gauntlet to vendor sales to add more value, or get lost. Gartner thinks CIOs are spending too much of their precious time with vendors, and advises to significantly curtail this activity. of total IT time is spent on vendor management and procurement.

Marketing Management 40

Marketing Management Allocation Gartner Marketing Proposals 40

SnapApp

AUGUST 23, 2016

If you want to make a change, such as purchasing a new marketing technology, you essentially have two options. Making a business case is an essential part of growing as a marketing leader. Read on to find out the five essential ingredients of a powerful business case and how you can start putting them together for your proposal.

Purchase 48

Purchase Work Management Marketing Management Paid Search Agency 48

Adobe Experience Cloud Blog

JANUARY 18, 2010

As part of our ongoing B2B sales and marketing thought leadership interviews , I spoke with Carlos Vidal, Principal at Sales Benchmark Index (SBI). SBI is a strategic advisory firm that helps executives understand how well their sales forces are performing relative to peer group and World-Class levels.

Top of Funnel 48

Top of Funnel Lead Ranking Sales Qualified Leads Planning 48

The ROI Guy

MARCH 30, 2011

If you are in sales and marketing, there is another forecast that is just as promising, especially if you recognize the pending fertile business opportunity and prepare accordingly. Marketing luminary Seth Godin indicates that "No business buys a solution for a problem they don't have."

Enterprise Management 40

Enterprise Management Work Management Marketing Management Practices 40

Convert

OCTOBER 2, 2020

A/B Testing is an experiment that compares two or more versions of a specific marketing asset to determine the best performer. If you have an online property as one or more of your customers’ touchpoints, you want to make it a well oiled-machine that converts the greatest amount of visitors with the least amount of effort.

Multivariate analysis 93

Multivariate analysis Peer-to-peer Statistics Top of Funnel 93

The ROI Guy

SEPTEMBER 22, 2014

What your marketing and sales enablement teams might not fully realize is that: Product / service differentiators are fleeting, especially today where new product launches are faster than ever before and solutions are quickly commoditized. With all the choices available to buyers, it is important to communicate how your solution is unique.

Lead Ranking 40

Lead Ranking Lead Scoring Forrester Peer-to-peer 40

The ROI Guy

FEBRUARY 15, 2013

A recent article by Drew Zarges from Sales Benchmark Index opines, "Are ROI Calculators Dead?". According to IDC’s annual 2012 Buyer Experience Study published in November it was not Product Information, Peer/Customer References, Industry Trends, Competitive Comparisons and Case Studies, but by a large margin, Financial Justification / ROI.

ROI 40

ROI Peer-to-peer Marketing Proposals Case Studies 40

Capstone Insights

OCTOBER 4, 2017

In demand marketing, that Eye of Providence is the marketing automation platform. Why haven’t marketing automation vendors created insight from the wealth of data they have access to? Specific tactic performance benchmark: Currently, many vendors provide benchmarks on email open, click-throughs, form submission, and the like.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Work Management Marketing Management 40

The ROI Guy

DECEMBER 6, 2010

Monday, December 06, 2010 Predictions for 2011: The End of B2B Sales & Marketing as We Know It? These two market drivers will have important implications into 2011 and beyond for B2B sales enablement and marketing strategies and budgets.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

The ROI Guy

JULY 19, 2012

Understanding how the mind uses both, and the inherent biases involved, can help you create better marketing content and sales presentations, drive better engagement and win more favorable decisions, faster. You have two options 1. Receive a sure $800 that I am offering you 2. So why do most select the sure bet?

Personalization 40

Personalization Peer-to-peer Marketing Proposals Differentiation 40

The ROI Guy

SEPTEMBER 29, 2010

As well, the Tech Media publishers have seen a dramatic shift in B2B vendors, who are looking for innovative ways to break through marketing fatigue to attract, connect and engage ever more skeptical and frugal buyers. The age of Internet fueled buying decisions means that traditional print publications just don't meet buyer or seller needs.

Interactive Marketing 40

Interactive Marketing Advertising Agencies BtoB Peer-to-peer 40

The ROI Guy

JULY 9, 2013

As such, it is important to recognize that growth will in the near term remain historically low, below the 6% average annual IT spending increases of the last decade, but that your sales and marketing strategy can be adjusted to drive competitive success. Sometimes you don’t want to be right, and this is one of those times. by mid-year).

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

The ROI Guy

SEPTEMBER 13, 2013

SiriusDecisions says the #1 issue preventing Sales quota achievement is not the lack of marketing leads, lack of good solutions, or a lack of product knowledge, but the inability for Sales teams to effectively communicate value messaging. Do you believe that this Value Deficit is the top issue? The customer conversation needs to change.

Training 40

Training Lead Ranking Lead Scoring Budget Programs 40

The ROI Guy

MARCH 2, 2009

A recent newsletter from sales and marketing best practices analysts at SiriusDecisions ( www.siriusdecisions.com February 2009; Knowledge Inflection Points) highlights that today’s buyers are more savvy, and gather more information than ever from public sources before they engage sales professionals.

Peer-to-peer 40

Peer-to-peer Marketing Proposals ROI Newsletter 40

Convince & Convert

SEPTEMBER 20, 2010

Turning your customers into advocates and marketers on behalf of your brand pays off a lot more when you’re selling $10,000 pieces of manufacturing equipment, than it does when you’re selling $3 cans of Pringles. Yes, social media applies to B2B. Are there differences between B2B and B2C in social media?

Social Media 144

Social Media Media Webinar Metrics Marketing & Strategy 144

The ROI Guy

JULY 15, 2015

If you’re marketing or selling technology, this decline could have a significant impact, stiffer competition, and even more headwinds to meeting your ambitious revenue growth goals. Gartner recently published their latest worldwide IT spending forecasts with a sharp downward revision, now projecting a 5.5% YoY decline from 2014 levels.

Gartner 40

Gartner Spending Effectiveness Marketing Proposals 40

The ROI Guy

NOVEMBER 10, 2014

Moreover, a major "sea change" has occurred in technology spending and purchase decision-making - with significant implications for your organizations sales and marketing strategy. More importantly, you need to take Frugalnomics into account as you evolve your sales and marketing strategies and investments to meet the challenge.

Gartner 40

Gartner Forecasting Spending Forrester 40