The Point

APRIL 23, 2020

Host a survey. Regardless of the economic climate, business audiences love to benchmark themselves and their organizations against their peers. Here are 10 ideas to consider. Map your content. Audit your existing content library and map each asset by form factor, persona, vertical and funnel stage (early, mid, late).

Budget Management 263

Budget Management Spending Work Management Marketing Management 263

Sword and the Script | B2B

DECEMBER 17, 2024

Integrated marketing and genuine thought leadership defined successful marketing teams from the unsuccessful in a year where B2B marketing was chronically underfunded Regular readers know I frequently dive into data studies and marketing surveys. Read more: 3 recent surveys predict B2B marketing budgets will get a boost in 2025 2.

Statistics 60

Statistics Work Management B2B Thought Leadership Marketing AI 60

ANNUITAS

JULY 23, 2015

However, when it comes to our jobs, our own marketing effectiveness, performance and industry benchmarking…we want to learn more about our peers and comparisons are welcome. We also strive to better ourselves, our teams and our organization and that is why benchmarks and surveys are so important.

Advertising Benchmark 100

Advertising Benchmark Peer-to-peer Demand Generation Customer Surveys 100

B2BMarketing.net

NOVEMBER 8, 2024

” They found that content incorporating peer benchmarking consistently outperformed other formats, as it allowed customers to see themselves and their challenges reflected in the research. Thought leadership is widely recognised as a powerful (if complex!) tool to differentiate your B2B brand and engage audiences.

Thought Leadership 64

Thought Leadership Peer-to-peer B2B Thought Leadership Top of Funnel 64

Marketing Insider Group

MARCH 18, 2020

When it comes to employee advocacy, we tend to start with its benefits in aligning employees to communicate with people outside your company, however, it also strengthens the connections between peers and coworkers inside your company. Start with Your Employee Activation Goals.

Effectiveness 310

Effectiveness Peer-to-peer Guidelines Thought Leadership 310

markempa

OCTOBER 12, 2011

You should be, too, if you’re eager to find out how you r peers are responding to today’s marketplace, and how this represents an unprecedented opportunity to drive the highest performance from your marketing efforts. Tweet I am especially looking forward to the next B2B Lead Roundtable webinar. We weren’t surprised by their responses.

Advertising Benchmark 120

Advertising Benchmark Webinar Metrics Marketing Report Peer-to-peer 120

KoMarketing Associates

OCTOBER 5, 2012

Have you ever wondered what demand-gen channels your peers find most successful? KoMarketing Associates is pleased to announce research firm Software Advice has launched a survey to answer these questions and more. The survey should take about 10 minutes to complete. If you are a B2B marketer, you’re invited to participate.

Demand Generation 120

Demand Generation Demand Peer-to-peer Advertising Benchmark 120

Litmus

JUNE 15, 2021

You can benchmark your email programs against your peers, identify trends, uncover opportunities for improvement, and push the email industry forward. Take our email marketing survey. We’re excited to share that Litmus’ 2021 State of Email Survey is now open! TAKE THE SURVEY ?. But we can’t do it without you.

Customer Surveys 105

Customer Surveys Peer-to-peer Advertising Benchmark Network Marketing 105

The Point

FEBRUARY 23, 2016

Today, we seem to be approaching a similar tipping point for survey campaigns. Surveys have long been a popular lead generation tactic, primarily because they create their own content, content that in turn can be used for inbound marketing, lead nurturing , PR, social media, etc. What are the keys to a successful survey campaign?

Customer Surveys 100

Customer Surveys Campaigns Tips Peer-to-peer 100

Webbiquity

SEPTEMBER 12, 2023

Per the report authors: This survey confirms the increasing importance of in-person conferences as a critical component driving meaningful experiences for attendees and success for organizations. .” In-person events are most effective for networking (per 83% of organizers and 78% of attendees).

Marketing Report 321

Marketing Report Event Marketing Stats Paid Search Agency 321

Sword and the Script | B2B

OCTOBER 31, 2023

Several credible studies conducted in 2023 put the average benchmark for B2B marketing budgets at about 10% of revenue How much money should a company invest in B2B marketing? As companies plan their budget for 2024, here’s a look at three credible benchmarks for B2B marketing budgets. The CMO Survey: 9.2% Gartner: 9.1%

Marketing Budget 94

Marketing Budget Marketing Budget Creation Advertising Benchmark Budget Programs 94

The Point

APRIL 8, 2015

Spear Marketing Group has published an informative report detailing results of a survey designed to gauge the maturity of marketing automation deployments within the B2B community. The survey covered topics such as email frequency, program design, reporting, landing pages, and data hygiene.

Lead Ranking 100

Lead Ranking Lead Scoring Marketing Automation Services Marketing Automation 100

Content4Demand

MAY 27, 2021

B2B surveys and research reports offer content marketers opportunities they’d be hard-pressed to find anywhere else. Nothing validates the value of your product or service quite like a study that shows your prospects what their industry peers are thinking. But today’s online tools make surveys both easy and affordable.

Paid Search Agency 104

Paid Search Agency Customer Surveys Marketing Report B2B Marketing 104

Webbiquity

FEBRUARY 13, 2017

Several also provide features like competitive benchmarking, follower demographics, key influencer identification, sentiment analysis, campaign impact, and reporting. Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. These tools can help you find out. 1) Socialbakers.

Marketing Automation Services 270

Marketing Automation Services Social Media Enterprise Management Budget Programs 270

Marketing Insider Group

JUNE 30, 2020

As a business, you’re always looking for ways to sell your products or services. Content marketing is a great way to do so: When you generate informative, useful, and interesting content for your audience, you can also directly or indirectly sell your products or services to them. Let’s see how.

Work Management 363

Work Management B2B Marketing Marketing Management Content Marketing 363

Marketing Insider Group

OCTOBER 2, 2023

But according to a recent survey, only 4.8% At the heart of every successful startup lies not just a groundbreaking idea, but also the right partners to bring that idea to life. We’re a content marketing agency that’s been in the game for a while, and we’ve teamed up with loads of startups just like yours.

Advertising Agencies 305

Advertising Agencies Marketing Agencies 2 Startups Paid Search Agency 305

Webbiquity

APRIL 6, 2017

Social customer relationship management (CRM) was being written about as a distinct product category as far back as 2008, but market interest really began to take off the following year. According to Google Trends , the average number of monthly web searches for the phrase “social CRM” quadrupled from June 2009 to June 2011.

Marketing Automation Services 250

Marketing Automation Services CRM Marketing Management Tools 250

Vision Edge Marketing

JUNE 7, 2022

In 2018, a CMO survey , found that only 30% of B2B marketers rely on analytics to make data-driven decisions. As a result of our surveys, we have gained considerable insights into the characteristics of BIC Marketing organizations. In the world of data, more is not necessarily better. Yes, I Want My Growth Idea.

Lead Ranking 218

Lead Ranking Analytics Lead Scoring Demand Generation Agencies 218

The Point

NOVEMBER 23, 2021

Most B2B marketing benchmark reports are completely useless. That’s because either 1) the results were generated through surveys, which (as any reputable statistician will tell you) causes all sorts of data bias, and/or 2) the data fails to account for the wide variance caused by differences in offer (e.g. But I digress … The Metadata.io

Linkedin 130

Linkedin Paid Search Agency Cost per Lead Ads 130

KoMarketing Associates

APRIL 29, 2020

And it’s influencing them now more than ever: “67% of respondents said they rely even more on content than they did last year to research and inform purchase decisions” according to a recent survey of B2B buyers from DemandGen. They need statistically valid surveys. Once you’ve found these surveys and studies, get familiar with them.

Top of Funnel 217

Top of Funnel Work Management B2B Marketing Management 217

ClickZ

AUGUST 29, 2020

We found some supporting evidence of these budget cuts in ‘ Gartner’s 2020 CMO Spend Survey ’ which mentioned that 44% of CMOs experienced mid-year budget cuts with 11% expecting significant budget cuts. Interestingly, our Pulse Survey indicates that as of August, 33% of marketing budgets are allocated to marketing technology.

Planning 118

Planning Marketing Budget Creation Allocation Peer-to-peer 118

Zoominfo

AUGUST 7, 2018

Here are a few top choices: HubSpot : According to Gartner peer insights, customers voted for HubSpot as the best CRM lead management software of 2018. Whether peer reviewing copy, sharing campaign results, or sending project updates, B2B marketers can fuel productivity with team collaboration tools. Keep reading! Team Collaboration.

Marketing Automation Services 178

Marketing Automation Services Enterprise Management Work Management B2B Marketing 178

SmartBug Media

APRIL 12, 2023

The three experts shared their experiences with using HubSpot Service Hub to implement customer surveys and dashboards to improve overall customer experience. Maybe some of the feedback you get on your surveys [isn’t] going to be positive, and that's OK—that's why you're sending them,” explains Gulati. “But

Customer Surveys 98

Customer Surveys Ideal Customer Profiles Work Management Marketing Management 98

Content4Demand

MARCH 19, 2019

The findings of our 2019 Demand Generation Benchmark Survey contain some surprising information that may persuade you to adjust your own tactics. Do you know which channels have delivered the most success for your peers and competitors this year? Here’s a rundown of the biggest surprises in the 2019 report.

Top of Funnel 72

Top of Funnel Advertising Benchmark Demand Peer-to-peer 72

Litmus

APRIL 30, 2020

Reliable industry insights help all of us benchmark our programs against our peers, identify trends, uncover opportunities for improvement—and ultimately, help push the industry forward. . Take the survey ?. Litmus’ 2020 State of Email Survey is now open and every survey completed creates a donation for Women of Email.

Customer Surveys 78

Customer Surveys Communities Peer-to-peer Thought Leadership 78

Savanta

MAY 27, 2014

The latest B2B Marketing Benchmark report produced in association with Circle Research reveals that 71% of B2B marketers consider content marketing to be a critical activity. In this context your peers’ experience suggests that one thing matters far beyond anything else. Last year less than half (43%) held this opinion. Is yours? .

Top of Funnel 120

Top of Funnel Peer-to-peer B2B Case Study 120

Hinge Marketing

JUNE 7, 2021

The 2021-2022 AAM Marketing Budget Benchmark Study outlines industry benchmarks for marketing spending and provides a special section on the spending behavior of the fastest growing accounting firms. Download the Executive Summary of the 2021/22 AAM Marketing Budget Benchmark Study here for free! We can learn from both.

CPA 117

CPA Cost per Acquisition Marketing Budget Marketing Budget Creation 117

Savanta

JUNE 12, 2016

So when measuring NPS in B2B environments the question should be tweaked slightly: If a colleague or peer asked your opinion, how likely is it that you would recommend [Company] [Product] to them? See how you stack up to the B2B NPS benchmarks here. Passives’ give scores of 7 or 8. Promoters’ are those giving a score of 9 or 10.

Promotion 120

Promotion B2B Marketing Peer-to-peer B2B 120

SendX

FEBRUARY 16, 2021

Email marketing is one of the most stable and effective ways for business owners to drive conversions and raise brand awareness. When done right, it can generate impressive returns - 4200% return on investment. However, marketers have to remember that most of their competitors try to leverage the full potential of email marketing as well.

Optimization 291

Optimization Tips Deliverability CAN-SPAM 291

Zoominfo

SEPTEMBER 19, 2018

Based on each customer’s answer, they will fall into three classifications: Promoters (score 9-10): Customers in this category are loyal customers who will continue to buy your product and refer your brand to their peers. Example: An NPS survey shows 40% of your customers are promoters and 10% are detractors. Let’s get into it!

Promotion 150

Promotion Business Peer-to-peer Churn Rate 150

Litmus

APRIL 29, 2020

Reliable industry insights help all of us benchmark our programs against our peers, identify trends, uncover opportunities for improvement—and ultimately, help push the industry forward. We’re excited to share that Litmus’ 2020 State of Email Survey is now open—and we’d love to ask you for about 20 minutes of your time to fill it out.

Customer Surveys 78

Customer Surveys Communities Peer-to-peer Thought Leadership 78

Velocity Partners

JANUARY 24, 2024

Comparing yourself to peers is a deeply ingrained human instinct. You might not have the brand pull of Spotify, but your customers would be fascinated to learn how they’re performing relative to their peers (and crucially, what they could do to improve). First-party data is the answer. So, what do you have to offer? Let’s get into it.

Peer-to-peer 113

Peer-to-peer Work Management Marketing Management Lead Ranking 113

KoMarketing Associates

JUNE 7, 2016

The “2016 Digital Technology Survey” from Real Story Group recently discovered that, although 59 percent of enterprises have digital marketing strategies in place, not all of them are utilizing the proper resources for execution. Approximately 47 percent of digital marketers say that they do not have the right tools for the job.

Marketing Automation Services 120

Marketing Automation Services Peer-to-peer Customer Satisfaction Vendors 120

Scoop.it

SEPTEMBER 16, 2021

Which begs the question, how do you know what content would grab and keep the attention of many? The good thing is there’s no secret strategy on how to create content your audience will love. It’s something you can replicate consistently over time. To help we found a few strategies that can boost engagement and action for your next piece of content.

Peer-to-peer 125

Peer-to-peer Content Curation Social Media 125

Velocity Partners

FEBRUARY 19, 2025

B2B marketing has fallen into the same trap as Big Tech the tools, tactics, and metrics our industry runs on are almost exclusively designed to serve marketer goals over real customer needs. I know the last thing we need is another buzzword for the marketing jargon scrapheap. And weve found it helpful to have a shorthand to explain why.

Lead Scoring 59

Lead Scoring Lead Ranking Peer-to-peer Business 59

Content Standard

OCTOBER 2, 2020

To maintain the trust of peers, marketers must confidently hold the reigns when it comes to tracking their return on investment. Content business: Leading metrics include: Website traffic, average session duration, average pages per session, and community engagements (comments, shares, survey completions, etc.).

ROI 143

ROI Marketing Attribution Campaigns Marketing Analytics Tools 143

Oktopost

NOVEMBER 20, 2024

About 2,400 years ago, the Greek philosopher Socrates said, “The way to gain a good reputation is to endeavor to be what you desire to appear.” However, he certainly didn’t foresee today’s social media-connected world. Over five billion people engage in social media conversations, and many talk about your brand. The best part?

Enterprise Management 62

Enterprise Management Social Media Marketing Automation Services Marketing Management 62