Hinge Marketing

AUGUST 6, 2019

According to On24’s 2019 Webinar Benchmark Report , 76% of marketers studied say webinars allow them to drive more leads and 75% agree that webinars help them to extend their brand reach. While adoption is low among professional services firms, it is growing. Popular webinar platforms, and tools to evaluate. What topics you should present.

Webinar Metrics 112

Webinar Metrics Co-Registration Tactics Trends 112

Marketing Insider Group

JULY 1, 2020

Unlike other methods of marketing, content marketing stands out because it is completely sustainable. It funds itself. And then some. It delivers revenue to the bottom line. It delivers a return on investment to the business. This is not true for most marketing programs. Your brand presence gets bigger and more impactful. Higher conversion rates.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

Salesforce Marketing Cloud

NOVEMBER 29, 2023

Channel sales — or selling through partners — represents 75% of the world’s commerce, according to Forrester. This approach helps companies accelerate sales and grow revenue without adding to their headcount, a move that’s increasingly important during economic uncertainty. What you’ll learn: What is channel sales? Franchisees.

Enterprise Management 111

Enterprise Management Work Management Advertising Channels Marketing Management 111

Sword and the Script | B2B

NOVEMBER 24, 2020

Getting people to attend such events is a challenge – and a survey of 200 B2B professionals by PathFactory and Heinz Marketing provides some benchmarks: 44% of respondents said they get attendance rates of 26-50%. No matter how your numbers match up to these benchmarks, the pressure to improve performance is continuous.

B2B Marketing 65

B2B Marketing Webinar Metrics Co-Registration Advertising Agencies 65

Capstone Insights

OCTOBER 4, 2017

Marketing automation vendors could pull together usage data across all of their instances to provide companies benchmarks, insights and indexes to better understand how they compare to other like organizations. This makes the benchmarks more meaningful, but at the end of the day it really doesn’t provide information that informs strategy.

Marketing Automation Services 49

Marketing Automation Services Marketing Automation Work Management Marketing Management 49

Hubspot

JULY 25, 2011

Event Registration Forecasts & Benchmarks. A colleague shared one of her best practice benchmarks from years of doing big conferences and events. It seems there's a relatively well accepted, simple formula for registration trends. Following Month: 50% of Target Registrants. Where might a brainstorm take you?

Forecasting 28

Forecasting Advertising Benchmark Co-Registration Planning 28

LeanData

SEPTEMBER 30, 2022

With nearly 2,000 registrants for the two-day event, it proved to be a wonderful complement adjacent to Dreamforce just a block and a half away. Evan Liang, Co-Founder & CEO, LeanData. The seventh annual OpsStars Conference & Awards was conducted last week, and what an event it turned out to be. Dawn of the Revenue Generation.

Enterprise Management 52

Enterprise Management Account Based Marketing Co-Registration Marketing Analytics Tools 52