Customer Experience Matrix

JULY 22, 2010

Alterian and SmartFocus are also still independent, but are sold as services via marketing agencies (Alterian) or directly (SmartFocus). Again, there was already one transaction: Silverpop/Vtrenz in 2007. Decision Software has remained a small company while Aprimo is most successful in B2B marketing resource management.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Online Marketing Institute

JULY 31, 2009

I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. 2) Online lead generation — provides or connects with email delivery, online advertising, search marketing adword tools, landing pages, registration/information capture, and offer testing. Alive and Kicking!

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Online Marketing Institute

JULY 31, 2009

4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. That I’m sure to hear about them since I know I’ve missed adding many to this list.)

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40