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NBCUniversal launches self-serve programmatic ad portal for Peacock TV

Martech

NBCUniversal has unveiled a self-serve programmatic ad portal for its Peacock TV streaming service, allowing greater access for businesses of all sizes. Scheduled to launch in the second half of this year, Peacock Ad Manager will give performance marketers and their agencies access to “full-funnel attribution” ad measurement.

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Round-up of this week’s AI-powered marketing technology releases

Martech

The survey by Basis Technologies was done in July 2023 and had more than 200 respondents from agencies, brands and publishers. 55% think consumers will find a brand less authentic if it uses AI-generated content in marketing or advertising. 49% use generative AI tools at least once a week; 11% daily. of entry-to-mid-level employees.

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How Home Depot and Kroger use RMN to improve shoppers’ ad experience

Martech

Retail media networks (RMNs) are a rapidly growing channel for advertisers. billion by the IAB in their Internet Advertising Revenue Report. And this week, Disney Advertising announced a partnership with KPM for some Disney media properties, beginning with Hulu. RMN revenue in 2022 was estimated at $37.5

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Guide to B2B Marketing Resources for 7 Paid Platforms

KoMarketing Associates

That’s why a subscription to Google AdWords official blog and/or its blog for agencies are the first must-have references. According to Google, only 50 percent of marketers say they’re confident in their knowledge of digital advertising, hence this portal can help you brush up on different paid strategies or learn where to start from scratch.

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Advertisers Want Their Data (or else!)

Bionic

With the latest ANA industry standards, ad agencies who are unable (or unwilling) to provide advertisers with access to their advertising data will erode trust and risk losing clients in 2020 reviews. In contrast, data-centric agencies will build trust and win new clients. Bionic agencies stand to gain the most.

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The ultimate brand guide to helping consumers achieve data harmony

ClickZ

The advertising industry is restructuring around privacy, spawning a new market for ethical operations. The company is an intelligence platform for brands, agencies and publishers that offers pro-privacy targeting solutions—proposing a new framework for targeted advertising centered on privacy.

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Caring for the customer – What I Like About What We Do

LeadsRX

Our attribution insights are built around a CMO-level attribution report examining the trailing dataset period, highlighting specific insights and suggested changes to optimize your advertising. Dedicated Support for Agencies. Agencies have a dedicated LeadsRx point person to support their mission. That’s all the reward we need.