A Useful New Model to Get The Edge in Public Relations

B2B PR Sense

Full disclosure: my B2B PR agency has done this). Moreover, the dividing line between PR and marketing is blurring with some PR firms hiring creatives and taking on branding and quasi-advertising campaigns. Agencies' focus on earned media impacts the bottom line.

B2B Marketing Guide

OutboundView

If you’re a small businesses or startup that is looking for strategies to identify new sales opportunities, this guide is for you. B2B Marketing and Sales teams need to be testing things like outbound marketing, paid advertising, PR, events, etc. Paid Advertising.

The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity

Senior consultant at London-based agency, @ParatusComms. A digital and advertising strategist, Dan is passionate about new technologies and creativity. His “first love&# is advertising and when he returns home, he will be looking for a job on Madison Ave.