Podcast Production 101: The Complete Guide to Starting Your Own Show

Single Grain

Podcasting is one of the most unique mediums to reach your audience in the most human way. This is the reason that so many marketers, businesses and freelancers are using podcasts as a content delivery channel to reach their target audience. Podcasts are growing in popularity.

Top PPC Leaders Explain How To Adapt To Changes in PPC Industry

Directive Agency

Answer: “Adapting to change is a constant in the digital world, especially in PPC advertisement. Early Beginnings : Started with a background in lead gen via paid advertisement in the medical device space. JD is the host of The PPC Show Podcast and Grow with Quora.

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A Useful New Model to Get The Edge in Public Relations

B2B PR Sense

Full disclosure: my B2B PR agency has done this). Moreover, the dividing line between PR and marketing is blurring with some PR firms hiring creatives and taking on branding and quasi-advertising campaigns. Agencies' focus on earned media impacts the bottom line.

Viral Marketing – Definition and Examples of Viral Campaigns

Referral Rock

But once it starts working and referrals start flowing in, you can cut back on your advertising spend. One thing every startup can learn from Blendtec is how to find your unique selling proposition (USP). But for countless startups, this question isn’t so simple.

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B2B Marketing Guide

OutboundView

If you’re a small businesses or startup that is looking for strategies to identify new sales opportunities, this guide is for you. B2B Marketing and Sales teams need to be testing things like outbound marketing, paid advertising, PR, events, etc. Paid Advertising.

The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity

Senior consultant at London-based agency, @ParatusComms. A digital and advertising strategist, Dan is passionate about new technologies and creativity. His “first love&# is advertising and when he returns home, he will be looking for a job on Madison Ave.