Podcast Advertising: 5 Experts Reveal Their Secrets

Hubspot

If so, I'm guessing you've listened to a podcast or two. podcast audiences listen to an average of seven podcasts per week. The podcasting industry has continuously grown since 2013. That's why it's important to consider podcast advertising for your brand.

Podcast Production 101: The Complete Guide to Starting Your Own Show

Single Grain

Podcasting is one of the most unique mediums to reach your audience in the most human way. This is the reason that so many marketers, businesses and freelancers are using podcasts as a content delivery channel to reach their target audience. Podcasts are growing in popularity.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Yours in Marketing Episode 6 – Starting a Podcast with Adam Posner

Directive Agency

Blake Emal: Welcome to the Yours in Marketing podcast. Really interesting stuff there, and also talk about podcasting; he’s a fellow podcaster, so we talk about hosting a podcast, starting a podcast, if you even should, and if so, why you should try starting a podcast. Then the flip side of that: who shouldn’t start a podcast? Maybe some of you are contemplating that, and maybe you shouldn’t start a podcast. podcast.

Top PPC Leaders Explain How To Adapt To Changes in PPC Industry

Directive Agency

Answer: “Adapting to change is a constant in the digital world, especially in PPC advertisement. Early Beginnings : Started with a background in lead gen via paid advertisement in the medical device space. JD is the host of The PPC Show Podcast and Grow with Quora.

PPC 56

Bring more innovation to your demand generation now

B2B Lead Blog

So, that’s when I moved into toys, and I worked for Milton Bradley Company in their in-house advertising agency. So, I sent a note to my internal content team, and I said, “Hey, I’m doing this podcast.

How to Target Generation Z in B2B Marketing

KoMarketing Associates

There are a few areas of focus, such as customer service and advertising, that will be slightly different for this demographic. For instance, if you were an advertising agency, you could offer set packages that could be customized via chatbot or your website.

Target 197

Resources for Marketing Agencies: How to Keep Current in Times of Constant Change

Act-On

Back in the way back days of yore, I was working at a marketing agency, and I struggled to remember how I could keep up with current trends. There are podcasts, blogs, webinars, infographics, white papers, eBooks, videos, and more. What’s your wake-up routine?

Agency 254

How B2B Marketers can stay close to their Customers

Valasys

Missing out on the proper targeting of the personas would mean that your promotions & advertisements mean nothing for your B2B customers. Effective marketing is difficult to get right.

20 Creative Jobs that Didn’t Exist 20 Years Ago

Ceros

Podcasting. Audioblogging has existed in various forms since the 1980s, even if podcasting didn’t catch on until the early 2000s. Now, animation is not only used in film, but also television, advertising, web design, and digital renderings. Reading Time: 8 minutes.

The B2B Inbound State of Mind: Build the Brand

MLT Creative

Record a podcast and publish it to iTunes. Martine Hunter is the creative director of inbound marketing with the Atlanta advertising agency, MLT Creative , which specializes in B2B marketing. Click to see VIDEO "Inbound State of Mind".

Ning 85

The Ultimate List of YouTube Channels for Sales Professionals

Zoominfo

Gary Vaynerchuk is the chairman of VaynerX, a modern-day media and communications holding company and the active CEO of VaynerMedia, a full-service advertising agency servicing Fortune 100 clients across the company’s four locations. SBI Insider: Video Podcast.

B2B Buyers Research Like Rabbits. Is Your Content Keeping Pace?

MLT Creative

At our B2B marketing agency, we often hear from our clients and prospects, “Our audience is not online; they’re in the field,” or “Our customer base could care less about search, so we don’t need to be there.”

B2B Marketing Events Around The World - May 2011

MLT Creative

May 5 , DIGIDAY: TARGET New York, NY: Take a deep dive into the issues brands and agencies face as they enter the next stage of advertising and marketing to improve their bottom line. The changing nature of our industry propels us to stay on top of the latest trends.

WOM 78

B2B Book Buzz: Content Rules

MLT Creative

Martine Hunter is the creative director of inbound marketing with the Atlanta advertising agency, MLT Creative , which specializes in B2B marketing.

Buzz 79

11 Thought-Provoking Guides to Content Marketing for 2014

Webbiquity

What Content Marketing Needs to Rule in the Post-Advertising Age by Content Marketing Institute.

Are We Following the “New Best Practices” for B2B?

MLT Creative

We were pretty enthusiastic about a recent campaign that leveraged a wealth of quality content - white papers, podcasts, case studies - and used both inbound and outbound channels to get in front of the right prospects.

B2B Marketing Events Around The World – Oct 2010

MLT Creative

October 1, Social Ad Summit New York, NY: At this showcase of recent case studies from agencies and brands, you’ll learn firsthand how to implement a successful social ad strategy for your organization or client.

B2B Marketing Events Around The World - Nov 2010

MLT Creative

Topeka, KS: Focused on social media, podcasting & videoblogging, blogging, Twitter, Facebook, photography, and web design, for starters. Raleigh, NC: Over 100 speakers on topics such as social media, cloud computing, geolocation, online advertising and more.

Resources for Marketing Agencies: How to Keep Current in Times of Constant Change

Marketing Action

Back in those wayback days of yore, I was working at a marketing agency, and I struggle to remember how I was able to keep up with current trends. There are podcasts, blogs, webinars, infographics, white papers, eBooks, videos, and more. What’s your wake-up routine?

Viral Marketing – Definition and Examples of Viral Campaigns

Referral Rock

But once it starts working and referrals start flowing in, you can cut back on your advertising spend. The video convinced other mainstream advertisers to push the boundaries if they wanted to connect with the younger generation.

Viral 52

B2B Marketing Guide

OutboundView

B2B Marketing and Sales teams need to be testing things like outbound marketing, paid advertising, PR, events, etc. Paid Advertising. Paid advertising. Promoting on podcasts. PodcastsPodcasts are a great way to get in front of your buyers.

12 Types of Awesome Visual Content You Can Use in Your Blog Posts

Content Marketing Institute

A long time ago, I was a designer for a small advertising agency. In a 2015 article on Bannersnack, we included lessons learned from David Ogilvy, the father of modern advertising, that relate to online marketing.

Tips 114

The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity

Senior consultant at London-based agency, @ParatusComms. A digital and advertising strategist, Dan is passionate about new technologies and creativity. His “first love&# is advertising and when he returns home, he will be looking for a job on Madison Ave.

Purposeful Marketing Method: Drawing Your Marketing to Sales (M2S) Maps

ATAK Interactive

For instance, we indicate above that this specific company wants to do Direct Advertising by “running 1 ad every month in our 3 largest industry publications.” Instead of generic information dreamed up by an advertising agency, they tell authentic stories that interest their customers.

Sales 78