Webbiquity

AUGUST 17, 2021

The reach of each network is as follows: Ø Facebook page 1-2% average. Additionally, if you only tiptoe into Pinterest, not taking advantage of the network’s full offerings, you may be missing out. Don’t you love seeing that the bounce rate from pins on your website are lower than on other social media network posts?

Social Media 359

Social Media Advertising Channels Media Business 359

Digilant

DECEMBER 19, 2023

Continuing our 2024 Partner Predictions series , the Digilant team sat down with Brent Gaskamp, VP of Platform Partnerships at Oracle Advertising. What can agencies do today to prepare for deprecation as it pertains to audience targeting? “As In terms of audience targeting, what changes should advertisers expect? Let’s dive in!

Advertising Agencies 128

Advertising Agencies Advertisements Advertising Paid Search Agency 128

Webbiquity

MAY 16, 2023

if UTMs used if UTMs used Data Retention unlimited 24 months unlimited unlimited A Note About Visitor Tracking It’s great to know who is visiting your site, even at just the network level, e.g., “my site had seven visits from employees of JPMorgan Chase bank last month, who logged a total of 42 pageviews.”

Marketing Analytics Tools 342

Marketing Analytics Tools Analytics Google Work Management 342

Martech

JANUARY 16, 2024

From incorrect account suspensions to sales calls “aggressively” pushing automation to confusion over the platform’s products, advertisers are exasperated by the lack of help from Google. I actually reached out to two agencies that spend $100,000 a month with Google for help, and used their resources and contacts.

Paid Search Agency 109

Paid Search Agency Work Management Marketing Management Advertising Agencies 109

Martech

NOVEMBER 18, 2022

Retail media networks. Nearly two thirds (61%) of these decision makers are considering placing ads in retail media networks. As a result, spend on retail media networks is expected to climb 28.4% Advertisers and agencies will primarily use retailer-owned (75%) and aggregated (82%) marketplaces to place these ads.

Paid Search Agency 104

Paid Search Agency Spending Advertising Agencies Ads 104

illumin

DECEMBER 1, 2023

If you want to yield the best advertising results, then Programmatic advertising is the most effective way to do it. Programmatic ads do away with “hit or miss” results and are a more reliable and efficient way of advertising. Disney is one network that is already ahead of the curve here.

Advertising Agencies 104

Advertising Agencies Advertisements Advertising Trends 104

Martech

NOVEMBER 10, 2023

Its the third revolution in digital advertising and in almost every way, its more interesting than the previous two. It’s advertising as utility. It’s advertising that helps consumers find what they are looking for. Flywheel offers a platform that serves advertising across more than 400 major digital marketplaces.

Acquisitions 103

Acquisitions Paid Search Agency Advertising Agencies Multi-Channel 103

Martech

JANUARY 5, 2024

In recent years, many retailers have built out retail media networks (RMNs) to attract advertisers and improve customer experience with favorite brands and products. Access to the wealth of first-party data that many retailers have is hard for advertisers to pass up. But RMNs need to mature.

Media 96

Media Advertising Agencies Paid Search Agency Forrester 96

illumin

JANUARY 9, 2024

While retail media has been long established as critical to promoting goods and services at the bottom of the marketing funnel, larger media agencies have recently started to pay it the attention it deserves. Customers and advertisers are in for exciting new campaigns from their favorite retailers. Follow @illuminHQ

Top of Funnel 105

Top of Funnel Advertising Agencies Funnel Advertising Emarketing 105

Choozle

MARCH 27, 2024

In today’s shifting TV landscape, advertisers are navigating a dynamic mix of opportunities and challenges, particularly when it comes to connected TV (CTV). With so much on the line, advertisers need to get it right. Fragmentation Woes: Challenges in CTV Advertising A major challenge facing the CTV ecosystem is fragmentation.

Advertising Agencies 81

Advertising Agencies Cost Per Thousand Advertisements Advertising 81

Martech

OCTOBER 4, 2023

X (formerly known as Twitter) has joined forces with the Google Display Network. Following a steep decline in advertising revenue earlier this year, the social platform has decided to start outsourcing the sale of some of its ad space. Following Elon Musk’s takeover last year, X’s ad revenue has plummeted 59% in the US alone.

Advertising Agencies 119

Advertising Agencies Paid Search Agency Twitter Google 119

illumin

OCTOBER 11, 2023

2 most important factor for US brand-side marketers when selecting an agency.” Price is the only factor above creativity, making it crucial for agencies and brands wanting to get ahead. Authentic communication Advertisers know authenticity is critical for targeting Gen Z and Gen Alpha consumers.

Paid Search Agency 104

Paid Search Agency Advertising Agencies Trends Multi-Channel 104

Martech

SEPTEMBER 30, 2022

DoubleVerify has announced new measurement tools for retail media networks. They are currently being used by the company’s new partner Best Buy Ads and the ad networks for Amazon, Walmart, Target, Macy’s and Kroger’s. The post DoubleVerify announces measurement tools for retail media networks appeared first on MarTech.

Advertising Agencies 105

Advertising Agencies Paid Search Agency Tools Media 105

Martech

JANUARY 3, 2024

Marketers will continue to engage with audiences on social media through advertising and organic social campaigns. While customers log off, advertisers will continue to spend and shift their budgets We’ll believe it when we see it. But at the same time, ecommerce giant Amazon is growing its ad network.

Gartner 136

Gartner Advertising Agencies Paid Search Agency Ad Exchange 136

Martech

OCTOBER 5, 2023

Georgia-Pacific advertises its popular paper brands — including Brawny, Angel Soft and others — on retail media networks. Q: Why did you decide to start advertising Georgia-Pacific brands on retail media networks? We saw others like Walmart when they worked with [retail media agency] Triad.

Advertising Agencies 101

Advertising Agencies Media eCommerce Cost Per Click 101

Martech

OCTOBER 23, 2023

As media agency experts, it’s up to us to apply the wisdom and lessons learned to help brands stay the course and emerge successfully. In a less cluttered media space, they tend to capture market share from less aggressive competitors — while also taking advantage of reduced media rates with agencies. The result?

Advertising Agencies 120

Advertising Agencies Paid Search Agency Brand Identity Branding 120

Martech

SEPTEMBER 21, 2022

CPG brands and agencies tapping into supermarket chain Kroger’s retail media offering now have access to CTV and video for their campaigns. Dig deeper: Why we care about retail media networks. And more ad revenue, as brands will be left trying to out-advertise their competitors on each retail network. Retail data.

Paid Search Agency 91

Paid Search Agency Ads Advertising Agencies Media 91

Digilant

OCTOBER 4, 2023

Many factors have contributed to the exorbitant growth of programmatic digital advertising: better technology, a need for better targeting, and the introduction of mobile phones, to name a few. Experts no longer question the validity of programmatic marketing or if advertisers use it. These ads were about reach, not relevance.

Advertising Agencies 59

Advertising Agencies Advertisements Advertising Doubleclick 59

Martech

OCTOBER 13, 2023

The expansion of programmatic DOOH ( the big story last year , but the growth continues) allows advertisers to incorporate DOOH in omnichannel campaigns. advertisers plan to integrate programmatic DOOH in multi-channel campaigns. Media owners, advertisers, agencies, customers, everyone loses out when our industry lacks interconnection.”

Advertising Agencies 118

Advertising Agencies Paid Search Agency Top of Funnel Multi-Channel 118

readwrite

MAY 14, 2022

The programmatic advertising industry has experienced a meteoric rise and swift adoption in 2022, becoming the most prominent digital advertising ad display method. According to an industry report , the programmatic advertising market will be worth $297 billion by 2023 (at a GAGR of 18% during the period spanning 2018-2023).

Advertising Agencies 126

Advertising Agencies Advertisements Advertising Paid Search Agency 126

Martech

JANUARY 9, 2024

When you partner with creators, the value is intrinsic: they can reach and engage their audiences more genuinely and effectively than traditional advertising. Typically, they operate within a network of vetted influencers, which can be helpful to benchmark against other campaigns or market sectors.

Advertising Agencies 125

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 125

ClickZ

APRIL 8, 2021

30-second summary: The client/agency ecosystem is profoundly being reshaped, effectively fueled by new technological advances across the partnership lifecycle. The agency world is restructuring, reinventing itself to provide more effective, agile, responsible capabilities that brands need to successfully compete and win in the marketplace.

Advertising Agencies 130

Advertising Agencies Paid Search Agency Ad Agencies Allocation 130

Top Rank Marketing

NOVEMBER 3, 2023

Forbes LinkedIn hits 1 billion members, adds AI features for job seekers Microsoft-owned LinkedIn (client) has topped the 1 billion member mark, lifting the professional social media platform to a spot among the leading social media networks, LinkedIn recently announced, while also rolling out an array of new AI-infused features for job seekers.

Trust Marketing 109

Trust Marketing B2B Marketing Linkedin Advertising Agencies 109

Martech

APRIL 20, 2023

Retail media networks (RMNs) are a rapidly growing channel for advertisers. billion by the IAB in their Internet Advertising Revenue Report. Digital media experts at Kroger and The Home Depot have spent years developing media networks keeping this key point in mind. RMN revenue in 2022 was estimated at $37.5

Paid Search Agency 100

Paid Search Agency Advertising Agencies Ads Multi-Channel 100

SpotMe Blog

MAY 11, 2023

We’ve worked with 50+ MedComms agencies in the 20+ years we’ve been in the event tech industry. That’s why we’ve created a list of the top medical communications companies to help you, along with our customers from 10 of the top 20 life science companies in the world, make the right decision when selecting the best MedComms agency for you.

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

Only B2B

JUNE 6, 2023

With its vast network of professionals, LinkedIn offers unparalleled opportunities for businesses to connect with decision-makers, establish thought leadership, and generate leads. It is a platform specifically designed for professional networking and business interactions. Here are a few strategies to consider: 1.

Linkedin 62

Linkedin B2B Marketing Marketing Strategy Marketing & Strategy 62

Thinkers360

MARCH 28, 2024

This innovative solution empowers brands and agencies to gain unparalleled insights into brand sentiment and media mentions within the Thinkers360 community, a powerful network of opted-in B2B analysts and influencers boasting a combined social media following exceeding 100 million.

Communities 63

Communities B2B Thought Leadership Tools Thought Leadership 63

Martech

NOVEMBER 15, 2022

Sponsorship intelligence company SponsorPulse announced a new partnership expanding its consumer data-driven Audience Network to North American brands. The insights make it possible for brands to find the right audiences in the Audience Network. Dig deeper: MiQ announces post-cookie programmatic package. Why we care.

Brand Identity 74

Brand Identity Branding Paid Search Agency Advertising Agencies 74

LeadsRX

NOVEMBER 9, 2021

Capability solves decades-old problem advertisers experience of not being able to accurately measure complex national TV spotIT has full data governance over consumer data within standard SaaS architecture Solution leads to greater accuracy in multi-touch attribution results for the types of feeds and the times commercials air nationally.

Cable 93

Cable Television marketing Budget Programs Broadcasting 93

Matchcraft

MARCH 28, 2023

In this challenging economic climate, digital advertising is set to become an increasingly important area for businesses looking to stand out and reach buyers. In this blog post, we will discuss some of the top digital advertising trends in Europe that every ad agency and reseller must know in 2023.

Advertising Agencies 98

Advertising Agencies Advertisements Advertising Trends 98

Martech

JANUARY 7, 2022

The Data Marketplace taps into thousands of consumer behavior attributes and can be combined with a network of licensed third-party providers. Read next: Best Buy announces in-house ad network. Why we care. The post NBCUniversal launches comprehensive NBCUnified platform appeared first on MarTech.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Touchpoints Privacy 100

BOP Design

NOVEMBER 30, 2021

For example, while Bop Design is a B2B marketing and web design agency, an event focusing primarily on ecommerce marketing won’t be the right fit as we don’t work within the ecommerce space. Is this primarily a networking opportunity, a sales avenue, or a true learning experience? Talk to an Experienced B2B Agency.

Marketing Agencies 2 117

Marketing Agencies 2 Advertising Agencies B2B Marketing Tips 117

BenchmarkONE

AUGUST 10, 2022

Every marketing agency wants to be successful. There are a lot of digital advertising agencies out there to compete with, and with a looming recession, businesses are scaling back instead of hiring additional help and expertise. . Network Like The Pros. Real networking isn’t about a quick win. Promote Yourself.

Advertising Agencies 76

Advertising Agencies Paid Search Agency Ideal Customer Profiles Paid Content 76

Matchcraft

DECEMBER 23, 2019

MatchCraft offers Bing’s Syndication Network as a part of the Bing Search offering in our ad Vantage platform. . Adding the Bing search network to the list of target networks helps our reseller and agency clients improve the overall performance of their advertisers’ campaigns. Why is Syndication Important?

Advertising Agencies 85

Advertising Agencies Paid Search Agency Mobile Advertising Skype 85

Martech

OCTOBER 6, 2021

On the demand side, omnichannel DSP The Trade Desk becomes the first mover in providing audio OOH to advertisers and agencies. The inventory includes sites that are part of the network assembled by location-based audio OOH advertising and experience company Vibenomics.

First-Mover Advantage 92

First-Mover Advantage Advertising Agencies Paid Search Agency Funnel Advertising 92

Martech

DECEMBER 6, 2021

Actor Ryan Reynolds, who became Chief Creative Officer at MNTN when it acquired his agency Maximum Effort, said in a release: ““I really like marketing, but I don’t think it should be too burdened with overthinking and a deluge of data and process. MNTN is working to grow the partnership network. This is CaaS.

Creativity 92

Creativity Advertising Agencies Allocation Paid Search Agency 92

Anyword

OCTOBER 4, 2021

Building your customer base and getting new clients for your agency can be a challenge with ongoing competition. If you’re starting an agency , the chances are that you might not have a lot of clients initially. In such cases, you can use software, such as Anyword , that allows AI to write in the language as per agency niche.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Ad Agencies Adwords 98