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Greg Kihlstrom: Spotlight on the expert

Martech

And then I got a job at a startup, back in the original Internet boom — late 1990s, early 2000s. I ended up starting my own marketing agency, primarily focused on digital marketing. Those were some really exciting years from, say, 2003 to 2017 when I sold the agency. I think that’s what really introduced me to marketing.

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36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

Kristina Halvorson Kristina is the author of ‘Content Strategy for the Web’ She is the CEO of Brain Traffic, a well-recognized content strategy agency. Michael exhibits content strategy posts for startups and the need for empathy in decision-making. He is the founder of Supercool Creative Agency.

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Top 15 Advertising Agencies in Westcoast, USA

Outgrow

Top 15 Advertising Agencies in Westcoast, USA. Digital advertising, in fact, accounted for almost 50% of the total ad spend in 2019. Hiring an agency that answers to all of your advertising needs. Top Advertising Agencies in Westcoast, USA, That You Need To Check Out. AMP Agency.

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Data-driven optimization: The critical role of AI in martech

ClickZ

AI’s ability to understand data at global, regional, and local levels, as well as the most functional kinds of campaigns for different types of businesses, is fundamentally important to delivering optimized results and creating less waste across channels. AI in cross-channel optimization. And metadata plays a big role.

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Social Media Marketing Pricing for 2022

TrustRadius Marketing

Social channels are some of the most important spaces to be because that’s where consumers spend most of their free time. Social Media Marketing (SMM) is a multi-step practice of communicating with consumers, posting branded content, and advertising on social networks. How do you get started and where do you even begin?

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The Ultimate List of Marketing Conferences Through 2019

ClearVoice

Topics include marketing strategies in a globalized economy, cross-channel marketing, media, creative, data and attribution. Description: For years, Conductor has put on this multi-faceted conference in the Big Apple. Great for: SEOs, agencies, content marketers, and digital marketing generalists. Sponsor: Conductor.

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How to Boost Your Sales Funnel at Every Stage, from Top to Bottom 

Outbrain

Every marketer knows that finding new customers today is a multi-step process. It requires several touchpoints and channels, each an opportunity to connect and interact with potential audiences, warming them up until the point of conversion. Native advertising on the open web is a powerful channel for content marketing.