How Home Depot and Kroger use RMN to improve shoppers’ ad experience
Martech
APRIL 20, 2023
Retail media networks (RMNs) are a rapidly growing channel for advertisers. billion by the IAB in their Internet Advertising Revenue Report. And, because digital customers are multi-taskers, they aren’t only looking for products available at a Kroger store. RMN revenue in 2022 was estimated at $37.5
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