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How 3 UK Brands Reached Their Audiences With Great Content

Contently

While the internet has made it possible for brands to reach consumers just about anywhere there’s a Wi-Fi connection, much of the advertising industry still seems to take a U.S.-centric It also partners with content agencies and a network of freelancers, and even taps its marketing and PR teams for the occasional article.

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What It Means to Get Branded Content Right

Content Marketing Institute

And, because they are primarily audio- and video-driven , these efforts are well-suited for mobile consumption. The bank partnered with humor-focused content agency Onion Labs and Resolution Media to develop a series of videos that promotes its (fictional) mobile banking app capabilities. Projects , and Original.

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Premium Brand Sells for Media Companies on RebelMouse

RebelMouse

Introduction Media companies are increasingly finding additional and impactful revenue by providing creative services to advertisers instead of only selling their audiences through banner ads. Power a Brand Hub or Microsite Brands are increasingly growing more frustrated with their own blogs.

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Premium Brand Sells for Media Companies on RebelMouse

RebelMouse

Introduction Media companies are increasingly finding additional and impactful revenue by providing creative services to advertisers instead of only selling their audiences through banner ads. Power a Brand Hub or Microsite Brands are increasingly growing more frustrated with their own blogs.

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Can Games Play a Role in B2B Marketing?

The Point

Blockdot builds games across Web, mobile, and social platforms, and is considered one of the pioneers in developing games for advertising purposes. HS: What objectives do marketers typically have in mind when developing games for advertising purposes? However, it’s critical to view games as both content and advertising.

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What we’ve learned about VR ads after 100 million impressions for brands

readwrite

A year ago, at Mobile World Congress 2016, Samsung announced its first million hardware shipments. Today, we are serving advertising campaigns with stereoscopic video on a daily basis. Brands, agencies and their production partners are learning into this technology and creating better VR experiences by the day.

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Killer Content Awards: Meet Our Past Winners

B2B Marketing Exchange

The exhibition garnered over 20,000 attendees from 100 countries, with AB Mauri generating more than 10,000 impressions through the sponsored mobile app, attracting over 700 attendees to the happy hour concert and delivering the most unique experience on the baking show floor. federal partners, exceeding expectations.