Build a Custom Media Planning System without Getting into Trouble

Bionic

Bionic just released new software that enables you to build your own custom media planning system. You can now easily customize Bionic’s media investment management platform to meet the unique needs of your organization, your clients, and each of your campaigns.

Austin Williams Gains 50% Productivity Boost with New Media Planning Software

Bionic

Learn how Erica Brown and Pam Schneck of Austin Williams boosted their ad agency’s productivity by 50% while simultaneously improving client service with new media planning software. Media Planning. Advertising Flowcharts. Centralized All Media Plans.

Is Your Media Working? New Tool Reveals the Truth

Bionic

As an advertiser, you may be considering whether to bring media planning and buying in-house or to outsource to external advertising agencies. For many advertisers, it’s frustrating to get prompt and concise answers to these basic business questions.

Stevens & Tate Marketing Agency Named Industry Leader on Clutch

Stevens & Tate

Stevens & Tate Marketing is a leading Chicago-based, integrated marketing and advertising agency that services clients nationwide. We specialize in digital marketing, broadcast advertising, package design, media planning, SEO, social media, and website design.

Finally, 100% Transparent Advertising Plans!

Bionic

In advertising, simple questions like “what’s running today?” Bionic just eradicated this problem with a powerful new tool that gives you unprecedented insight into your advertising placements. It’s hard to know where your advertisements are running at any given point in time.

Gut Feeling or Analytics – which is better?

Buzz Marketing for Technology

Of course you know as a CMO of a leading Social Media analytics firm – I think you can guess which side of this argument I was on. But seriously, my buddy honestly wanted to know – so what can you do with all this good social media analytics that you talk about?

Streamline Your RFPs with New Automation

Bionic

Bionic today revealed new automation aimed at streamlining the painful RFP process for media planners, media buyers, and ad salespeople. There are hundreds of thousands of media options available for advertising. Changes to the RFP Tool for Media Planners.

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Why Agencies Need to Join Programmatic in 2019

Digital Marketing World Forum

As technologies keep evolving, advertising agencies are starting to realize: in order to stay ahead, they need to weave more innovations to their digital strategies. A major part of the traditional display and video inventory is also sold through programmatic advertising systems.

IHCA/ICAL- Nicole Wagner will Speak at Convention September 11

Stevens & Tate

Wagner explores topics such as SEO, social media marketing, and evolving brand messaging. For more information, contact: Debbie Szwast. dszwast@stevens-tate.com. IHCA/ICAL- Nicole Wagner will Speak at Convention September 11.

11 Thought-Provoking Guides to Content Marketing for 2014

Webbiquity

What Content Marketing Needs to Rule in the Post-Advertising Age by Content Marketing Institute.

Senior Living Marketing Experts Dan Gartlan and Nicole Wagner to be Featured at LeadingAge Illinois from April 2-4, 2019

Stevens & Tate

Wagner will explain how to drive engagement online through both social media and content marketing in addition to providing a useful guide on the steps to take after a website has been launched. LOMBARD, IL.,

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Marketing Experts Dan Gartlan and Nicole Wagner Selected as Featured Speakers at FABTECH 2019

Stevens & Tate

It focuses on topics such as evolving your brand message, strengthening your SEO and social media efforts, and enhancing conversion points for optimal results. LOMBARD, IL.,

7 Engaging CMO Interviews From 2016

Modern Marketing

As the year comes to a close and we make final plans for the New Year and celebrations and the like, I figured it was a good time to take a look back at some CMO Interviews from 2016 before we move onto 2017. You make the best media plan you can come up with.”

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B2B Marketing & Scientific Research: How the Brain Interprets Online Relationships

MLT Creative

Relationships Can Motivate Buying Behavior So when you are trying to talk the C-suite into a social media plan, include how your target audience’s brains process these online relationships the same as offline ones — and how that can help you motivate their buying behavior. Vann Morris is the Director of Buying Behavior Studies with the Atlanta B2B advertising agency, MLT Creative.

Opinion: An AK47 to go with the roses?

ADmantX

Brand safety is the ultimate win-win for advertisers, agencies and publishers – so long as we ditch the blunt tools that don’t understand the context of content. Nobody wants to see brands caught out by inadvertently advertising against embarrassing or unsafe content, such as hate speech or a story that is critical of the business or its industry. It is no surprise that advertisers and their agencies are heavily invested in brand safety tools.

The Sharpest B2B Social Media Monitoring Tools in the Shed - Part I

MLT Creative

For my second blog series, I’ll focus on the importance of social media monitoring tools. A recent issue of BtoB Magazine contained an in-depth study on “The Impact of Social Media on Search.” Develop a plan.

Predictions: Will Data-Driven Marketing Dominate in 2019?

ADmantX

Alongside traditional media, they have a whole new array of channels, played out on a wide range of devices, which are being fully embraced by the consumers they hope to reach. As the opportunities expand, so media planning and attribution become more challenging, and in 2019, brands will be looking for genuine intelligence around the proof points of what each platform can truly deliver.

Can Accenture Take Over Advertising?

Contently

To develop advertising and marketing creative for its clients. The move is the latest in a string of developments that are pitting consultancies against agencies. How big are digital agencies born of strategic consultancy firms? B2B Media Accenture agencies Consultancies

The 39 Social Media Tools I’ll Use Today

delicious b2bmarketing

Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily. It’s a good choice for agencies, too.