Top 15 Advertising Agencies in Europe


Top 15 Advertising Agencies in Europe. The internet world is head over heels in love with advertising leading to some truly innovative advertising campaigns. Digital advertising is the present and it definitely claims the future! Long Live Advertising.

Top 15 Advertising Agencies in Westcoast, USA


Top 15 Advertising Agencies in Westcoast, USA. Digital advertising, in fact, accounted for almost 50% of the total ad spend in 2019. Hiring an agency that answers to all of your advertising needs. AMP Agency. Dailey Advertising.

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Top 15 Advertising Agencies in the Midwest USA


Top 15 Advertising Agencies in the Midwest USA. Confused about how to advertise your new product? We have put together a list of the top advertising agencies in the Midwest, USA. These advertising agencies in the Midwest USA can help you do just that.

Build a Custom Media Planning System without Getting into Trouble


Bionic just released new software that enables you to build your own custom media planning system. You can now easily customize Bionic’s media investment management platform to meet the unique needs of your organization, your clients, and each of your campaigns.

Austin Williams Gains 50% Productivity Boost with New Media Planning Software


Learn how Erica Brown and Pam Schneck of Austin Williams boosted their ad agency’s productivity by 50% while simultaneously improving client service with new media planning software. Media Planning. Advertising Flowcharts. Centralized All Media Plans.

Is Your Media Working? New Tool Reveals the Truth


As an advertiser, you may be considering whether to bring media planning and buying in-house or to outsource to external advertising agencies. For many advertisers, it’s frustrating to get prompt and concise answers to these basic business questions.

Stevens & Tate Marketing Agency Named Industry Leader on Clutch

Stevens & Tate

Stevens & Tate Marketing is a leading Chicago-based, integrated marketing and advertising agency that services clients nationwide. We specialize in digital marketing, broadcast advertising, package design, media planning, SEO, social media, and website design.

Advertisers Want Their Data (or else!)


With the latest ANA industry standards, ad agencies who are unable (or unwilling) to provide advertisers with access to their advertising data will erode trust and risk losing clients in 2020 reviews. In contrast, data-centric agencies will build trust and win new clients.

Finally, 100% Transparent Advertising Plans!


In advertising, simple questions like “what’s running today?” Bionic just eradicated this problem with a powerful new tool that gives you unprecedented insight into your advertising placements. It’s hard to know where your advertisements are running at any given point in time.

Media Kit Grader Tool for Ad Sales Teams


When making advertising decisions, media planners and media buyers rely upon information provided by ad sales teams. The goal is to make it easier for media buyers to buy your ad inventory, and therefore maximize ad sales! The Biggest Media Kit Database.

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Stevens & Tate Marketing Named as a Top B2B Company Worldwide

Stevens & Tate

Stevens & Tate Marketing is a leading Chicago-based, integrated marketing and advertising agency that services clients nationwide. We specialize in digital marketing, broadcast advertising, package design, media planning, SEO, social media, and website design.

A Helping Hand and Then Some For the Data Driven CMO

Modern Marketing

” The disciplines of marketing and technology have converged, and CMOs are in need of partner agencies that possess proficiency in both data management and experience-creation to help define and lead this agenda. ” This is a disadvantage to both CMOs and agencies.

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Streamline Your RFPs with New Automation


Bionic today revealed new automation aimed at streamlining the painful RFP process for media planners, media buyers, and ad salespeople. There are hundreds of thousands of media options available for advertising. Changes to the RFP Tool for Media Planners.

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Bionic 2019 Year in Review


2019 was a year of growth for the advertisers , agencies , and ad sales teams in the Bionic community. In 2019, 269 ad agencies spent $1.6 That’s an average of $165,700 per media plan. Bionic for Advertisers. Bionic for Agencies.

IHCA/ICAL- Nicole Wagner will Speak at Convention September 11

Stevens & Tate

Wagner explores topics such as SEO, social media marketing, and evolving brand messaging. For more information, contact: Debbie Szwast. IHCA/ICAL- Nicole Wagner will Speak at Convention September 11.

Why Agencies Need to Join Programmatic in 2019

Digital Marketing World Forum

As technologies keep evolving, advertising agencies are starting to realize: in order to stay ahead, they need to weave more innovations to their digital strategies. A major part of the traditional display and video inventory is also sold through programmatic advertising systems.

Senior Living Marketing Experts Dan Gartlan and Nicole Wagner to be Featured at LeadingAge Illinois from April 2-4, 2019

Stevens & Tate

Wagner will explain how to drive engagement online through both social media and content marketing in addition to providing a useful guide on the steps to take after a website has been launched. LOMBARD, IL.,

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7 Engaging CMO Interviews From 2016

Modern Marketing

As the year comes to a close and we make final plans for the New Year and celebrations and the like, I figured it was a good time to take a look back at some CMO Interviews from 2016 before we move onto 2017. You make the best media plan you can come up with.”

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Marketing Experts Dan Gartlan and Nicole Wagner Selected as Featured Speakers at FABTECH 2019

Stevens & Tate

It focuses on topics such as evolving your brand message, strengthening your SEO and social media efforts, and enhancing conversion points for optimal results. LOMBARD, IL.,

Gut Feeling or Analytics – which is better?

Buzz Marketing for Technology

Of course you know as a CMO of a leading Social Media analytics firm – I think you can guess which side of this argument I was on. But seriously, my buddy honestly wanted to know – so what can you do with all this good social media analytics that you talk about?

B2B Marketing & Scientific Research: How the Brain Interprets Online Relationships

MLT Creative

Relationships Can Motivate Buying Behavior So when you are trying to talk the C-suite into a social media plan, include how your target audience’s brains process these online relationships the same as offline ones — and how that can help you motivate their buying behavior. Vann Morris is the Director of Buying Behavior Studies with the Atlanta B2B advertising agency, MLT Creative.

Opinion: An AK47 to go with the roses?


Brand safety is the ultimate win-win for advertisers, agencies and publishers – so long as we ditch the blunt tools that don’t understand the context of content. Nobody wants to see brands caught out by inadvertently advertising against embarrassing or unsafe content, such as hate speech or a story that is critical of the business or its industry. It is no surprise that advertisers and their agencies are heavily invested in brand safety tools.

The Sharpest B2B Social Media Monitoring Tools in the Shed - Part I

MLT Creative

For my second blog series, I’ll focus on the importance of social media monitoring tools. A recent issue of BtoB Magazine contained an in-depth study on “The Impact of Social Media on Search.” Develop a plan.

11 Thought-Provoking Guides to Content Marketing for 2014


What Content Marketing Needs to Rule in the Post-Advertising Age by Content Marketing Institute.

Top 10 Data Management Platforms for 2020

Martech Advisor

A data management platform (DMP) is defined as a software that helps build sophisticated audience/ customer segments to run highly targeted advertising and marketing campaigns. This is especially useful to mid-size marketers who wish to advertise at scale.

Predictions: Will Data-Driven Marketing Dominate in 2019?


Alongside traditional media, they have a whole new array of channels, played out on a wide range of devices, which are being fully embraced by the consumers they hope to reach. As the opportunities expand, so media planning and attribution become more challenging, and in 2019, brands will be looking for genuine intelligence around the proof points of what each platform can truly deliver.

Can Accenture Take Over Advertising?


To develop advertising and marketing creative for its clients. The move is the latest in a string of developments that are pitting consultancies against agencies. How big are digital agencies born of strategic consultancy firms? B2B Media Accenture agencies Consultancies

The 39 Social Media Tools I’ll Use Today

delicious b2bmarketing

Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily. It’s a good choice for agencies, too.